NETWORK ADVERTISING INITIATIVE (EIN 522291538) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2000

Legal Domicile

Principal Officer

LEIGH FREUND

Phone

5713660500

Tax Period

2023-01-01 to 2023-12-31

NETWORK ADVERTISING INITIATIVE, founded in 2000, is a community nonprofit that reported $3.5M in total revenue in fiscal year 2023. Revenue decreased 10% compared to the prior year. Expenses of $3.9M exceeded revenue, resulting in a 11% operating deficit.

Mission

SEE PART III, LINE 1.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $3,489,006

Investment Income $0

Other Revenue $0

TOTAL REVENUE $3,489,006

Expense Breakdown

Grants Paid $0

Salaries & Benefits $2,149,096

Fundraising Expenses $0

Other Expenses $1,734,027

TOTAL EXPENSES $3,883,123

Year-over-Year Comparison

	2023	2022	Change
Revenue	$3,489,006	$3,873,674	-0.1%
Expenses	$3,883,123	$3,636,773	+0.1%
Net Income	$-394,117	$236,901	-2.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$491,736

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ALAN CHAPELL CHAIR	PRESIDENT - CHAPPELL & ASSOC.	5.00	Officer Director	$0	$0	$0
KEN DREIFACH VICE CHAIR	CSHAREHOLDER	5.00	Officer Director	$0	$0	$0
KAREN MILLER REESE TREASURER	VP & CHIEF PRIVACY OFFICER - YAHOO	5.00	Officer Director	$0	$0	$0
DANA EDWARDS SECRETARY	GENERAL COUNSEL - ENGINE GROUP	5.00	Officer Director	$0	$0	$0
BROOKS DOBBS BOARD MEMBER	DATA PRIVACY GEN. MGR - TRADE DESK	5.00	Director	$0	$0	$0
RACHEL GLASSER BOARD MEMBER	CHIEF PRIVACY OFFICER - MAGNITE	5.00	Director	$0	$0	$0
GHITA HARRIS-NEWTON BOARD	MEMBER, DIR., PUBLIC AFF. - GOOGLE	5.00	Director	$0	$0	$0
PAUL HARRISON BOARD MEMBER	CHIEF TECHNOLOGY OFFICER - SIMPLI.FI	5.00	Director	$0	$0	$0
GUINEVERE JOBSON BOARD MEMBER	GENERAL COUNSEL - QUANTCAST	5.00	Director	$0	$0	$0
DUNCAN MCCALL BOARD MEMBER	CEO - PLACEIQ	5.00	Director	$0	$0	$0
TAMERA REYNOLDS BOARD MEMBER	SENIOR PARTNER - GROUPM	5.00	Director	$0	$0	$0
JAGDIP SEKHORN BOARD MEMBER	PRODUCT DIR., DATA GOV. - SAMBA TV	5.00	Director	$0	$0	$0
ALEXIA TOMAZOS BOARD MEMBER	HEAD OF LEGAL & BUS. AFF. - OUTBRAIN	5.00	Director	$0	$0	$0
LEIGH FREUND	PRESIDENT AND CEO	40.00	Officer	$491,736	$0	$491,736
DAVID LEDUC	VICE PRESIDENT, PUBLIC POLICY	40.00	Highest	$340,863	$0	$340,863
ANTHONY MATYJASZEWSKI	VICE PRESIDENT, COMPLIANCE	40.00	Highest	$254,504	$0	$254,504
FARAH ZAMAN	GENERAL COUNSEL - UNTIL 03/2023	40.00	Highest	$248,363	$0	$248,363
RYAN SMITH	COUNSEL	40.00	Highest	$154,440	$0	$154,440
MEAGHAN DONAHUE	COUNSEL	40.00	Highest	$153,225	$0	$153,225

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$3,489,006	$3,883,123	$2,892,444	$-394,117
2022	$3,873,674	$3,636,773	$3,363,067	$236,901
2021	$3,384,491	$3,144,042	$3,040,800	$240,449
2020	$3,296,019	$3,360,975	$3,172,248	$-64,956
2019	$3,611,728	$3,542,656	$2,895,032	$69,072
2018	$3,495,932	$3,121,459	$2,653,787	$374,473

NETWORK ADVERTISING INITIATIVE