PUBLIC RELATIONS SOCIETY OF AMERIC… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1949

Legal Domicile

Tax Period

2024-01-01 to 2024-12-31

PUBLIC RELATIONS SOCIETY OF AMERICA NATNL CAPITAL, founded in 1949, is a small nonprofit that reported $112K in total revenue in fiscal year 2024. Revenue decreased 12% compared to the prior year. Expenses of $100K left a modest 11% surplus.

Mission

TO PROMOTE AND SUPPORT THE PROFESSIONAL STANDARDS OF PUBLIC RELATIONS.

Program Service Accomplishments

Program 1

Expenses: $15,303

THE SOCIETY HELD CLASSES, SEMINARS AND OTHER PROGRAMS TO PROMOTE ADHERENCE TO THE SOCIETYS CODE OF PROFESSIONAL STANDARDS AND TO BUILD RECOGNITION FOR THE PRACTICE OF PUBLIC RELATIONS AND TO...

THE SOCIETY HELD CLASSES, SEMINARS AND OTHER PROGRAMS TO PROMOTE ADHERENCE TO THE SOCIETYS CODE OF PROFESSIONAL STANDARDS AND TO BUILD RECOGNITION FOR THE PRACTICE OF PUBLIC RELATIONS AND TO STIMULATE THE PROFESSIONAL GROWTH OF THE SOCIETYS MEMBERS AND NONMEMEBERS.

Program 2

THE SOCIETY PUBLISHED A BLOG AND OTHER COMMUNICATIONS WHICH PROMOTE THE SOCIETYS CODE OF PROFESSIONAL STANDARDS AND BUILD RECOGNITION FOR THE PRACTICE OF PUBLIC RELATIONS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $63,629

Program Service Revenue $43,250

Investment Income $4,283

Other Revenue $1,000

TOTAL REVENUE $112,162

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $3,730

Program Expenses $15,303

Other Expenses $100,006

TOTAL EXPENSES $100,006

Year-over-Year Comparison

	2024	2023	Change
Revenue	$112,162	$126,887	-0.1%
Expenses	$100,006	$123,564	-0.2%
Net Income	$12,156	$3,323	+2.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CAROL WILKERSON	DIRECTOR	2.00	Director	$0	$0	$0
ADIYA MOBLEY	DIRECTOR	2.00	Director	$0	$0	$0
MIKE SMITH	DIRECTOR	2.00	Director	$0	$0	$0
TOM CAMPBELL	1 YEAR VICE PRESIDENT	2.00	Director	$0	$0	$0
ALICIA DAVIDSON	DIRECTOR	2.00	Director	$0	$0	$0
JAYA KOILPILLAI BOHLMANN	2 YEAR VICE PRESIDENT	2.00	Director	$0	$0	$0
LARRY PARNELL	DIRECTOR	2.00	Director	$0	$0	$0
SOUTHERLYN REISIG	DIRECTOR	2.00	Director	$0	$0	$0
DENISE DOUGLAS	DIRECTOR	2.00	Director	$0	$0	$0
ERIKA BOENISCH	DIRECTOR	2.00	Director	$0	$0	$0
JONATHON YAGLENSKI	DIRECTOR	2.00	Director	$0	$0	$0
KARIN DRINKHALL	PRESIDENT	2.00	Officer	$0	$0	$0
MEGAN SWEENEY	SECRETARY	2.00	Officer	$0	$0	$0
LEAH DERGACHEV	IMMEDIATE PAST PRESIDENT	2.00	Officer	$0	$0	$0
CRYSTAL BORDE	PRESIDENT ELECT	2.00	Officer	$0	$0	$0
RAKEEM MOSEY	TREASURER	2.00	Officer	$0	$0	$0
TARA CLEMENTS	DIRECTOR	2.00	Officer	$0	$0	$0
AMY HUDSON	DIRECTOR	2.00	Officer	$0	$0	$0
OLETA RIVERO	2 YEAR VICE PRESIDENT	2.00		$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$112,162	$100,006	$249,245	$12,156
2023	$126,887	$123,564	$223,908	$3,323
2022	$146,741	$159,535	$226,159	$-12,794
2021	$152,565	$152,548	$258,544	$17
2020	$160,192	$139,928	$231,724	$20,264
2019	$229,842	$224,179	$210,113	$5,663
2018	$263,920	$263,059	$189,148	$861

PUBLIC RELATIONS SOCIETY OF AMERICA NATNL CAPITAL