National School Public Relations A… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1973

Legal Domicile

Principal Officer

Barbara Hunter

Tax Period

2023-09-01 to 2024-08-31

National School Public Relations Association, founded in 1973, is a community nonprofit in the Education sector that reported $3.2M in total revenue in fiscal year 2023. Revenue surged 21% from the prior year, signaling strong growth momentum.

Program Service Accomplishments

Program 1

Expenses: $1,172,417 Revenue: $1,511,990

Conferences: Throughout the year, NSPRA supports conferences on various topics of interest to those in school public relations and other related fields. Conference registration is open for a fee to...

Program 2

Expenses: $634,641 Revenue: $410,807

NSPRA Affairs: Supports the function of NSPRAs leadership such as board of directors, special committee meetings and other advisory groups. This also includes NSPRAs relations with affiliates, the...

NSPRA Affairs: Supports the function of NSPRAs leadership such as board of directors, special committee meetings and other advisory groups. This also includes NSPRAs relations with affiliates, the government and other groups with similar interests. Benefits derived from this activity extend to the membership through a betterment of NSPRA.

Program 3

Expenses: $589,625 Revenue: $796,908

Membership Services: Provides support for NSPRA members through evaluation services, new program development and special newsletters and publications which are available to NSPRA members through the...

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $220,680

Program Service Revenue $2,944,870

Investment Income $54,620

Other Revenue $0

TOTAL REVENUE $3,220,170

Expense Breakdown

Grants Paid $10,033

Salaries & Benefits $1,331,480

Fundraising Expenses $0

Program Expenses $2,536,714

Other Expenses $1,898,923

TOTAL EXPENSES $3,240,436

Year-over-Year Comparison

	2023	2022	Change
Revenue	$3,220,170	$2,666,199	+0.2%
Expenses	$3,240,436	$1,636,761	+1.0%
Net Income	$-20,266	$1,029,438	-1.0%

Key Indicators

✗ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$403,454

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Barbara Hunter	Executive Director	40.00	Officer	$220,815	$24,508	$245,323
Mellissa Brahm	Associate Director	40.00	Officer	$152,690	$5,441	$158,131
Tommy Jones	Senior Manager	40.00	Highest	$104,849	$24,541	$129,390
Jennifer Dericco	VP - Southwest Region	1.00	Director	$0	$0	$0
Karen Heath	VP - Mideast Region	1.00	Director	$0	$0	$0
Terri McHugh	VP - North Central Region	1.00	Director	$0	$0	$0
Phil Campbell	VP - Northwest Region	1.00	Director	$0	$0	$0
Lori Perlow	VP - Northeast Region	1.00	Director	$0	$0	$0
Julia Burgos	VP at Large for Engagement	1.00	Director	$0	$0	$0
Jake Potter	VP - South Central Region	1.00	Director	$0	$0	$0
Cindy Warner	VP - Southeast Region	1.00	Director	$0	$0	$0
Trent Allen	President	2.00	Officer Director	$0	$0	$0
Cathy Kedjidjian	Immediate Past President	2.00	Officer Director	$0	$0	$0
Dr Rosanna Mucetti	VP at Large - Superintendents	1.00	Officer Director	$0	$0	$0
Heidi Vega	President-Elect	2.00	Officer Director	$0	$0	$0
Janine Thorn	VP - Diversity Engagement	1.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$3,220,170	$3,240,436	$2,673,505	$-20,266
2023	$2,666,199	$2,736,761	$2,816,423	$-70,562
2023	$2,804,683	$2,695,259	$2,857,925	$109,424
2022	$2,485,755	$2,182,081	$2,577,629	$303,674
2021	$1,979,173	$1,695,907	$2,244,809	$283,266
2020	$1,310,060	$1,099,339	$1,882,279	$210,721
2019	$1,749,098	$1,518,697	$1,570,438	$230,401
2018	$1,580,878	$1,508,676	$1,340,280	$72,202

National School Public Relations Association