US TRAVEL ASSOCIATION (EIN 530231139) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1951

Legal Domicile

Principal Officer

GEOFFREY FREEMAN

Phone

2024088422

Tax Period

2024-01-01 to 2024-12-31

US TRAVEL ASSOCIATION, founded in 1951, is a mid-sized nonprofit that reported $36.5M in total revenue in fiscal year 2024. Revenue grew 9% year-over-year, indicating healthy expansion. Expenses of $33.4M left a modest 8% surplus.

Mission

THE MISSION OF THE U.S. TRAVEL ASSOCIATION IS TO INCREASE TRAVEL TO AND WITHIN THE UNITED STATES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $2,508,098

Program Service Revenue $33,025,345

Investment Income $917,051

Other Revenue $44

TOTAL REVENUE $36,450,538

Expense Breakdown

Grants Paid $114,109

Salaries & Benefits $15,052,238

Fundraising Expenses $0

Other Expenses $18,257,321

TOTAL EXPENSES $33,423,668

Year-over-Year Comparison

	2024	2023	Change
Revenue	$36,450,538	$33,420,504	+0.1%
Expenses	$33,423,668	$32,085,710	+0.0%
Net Income	$3,026,870	$1,334,794	+1.3%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

187

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$2,641,398

Total Directors

Key Employees

$2,906,281

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CHRISTOPHER NASSETTA	CHAIR	0.50	Officer Director	$0	$0	$0
CAROLINE BETETA	VICE CHAIR	0.50	Officer Director	$0	$0	$0
TIM MAPES	VICE CHAIR	0.50	Officer Director	$0	$0	$0
CASANDRA MATEJ	VICE CHAIR	0.50	Officer Director	$0	$0	$0
MICHAEL MASSARI	TREASURER	0.50	Officer Director	$0	$0	$0
XIOMARA WILEY	SECRETARY	0.50	Officer Director	$0	$0	$0
JONATHAN TISCH	CHAIRMAN EMERITUS	0.50	Director	$0	$0	$0
MELISSA BASU	DIRECTOR	0.50	Director	$0	$0	$0
DOREEN BURSE	DIRECTOR	0.50	Director	$0	$0	$0
TAMMY CANAVAN	DIRECTOR	0.50	Director	$0	$0	$0
PAUL CASH	DIRECTOR	0.50	Director	$0	$0	$0
ANNIKA CHASE	DIRECTOR	0.50	Director	$0	$0	$0
CHRIS CHIAMES	DIRECTOR	0.50	Director	$0	$0	$0
JULIE COKER	DIRECTOR	0.50	Director	$0	$0	$0
CRAIG DAVIS	DIRECTOR	0.50	Director	$0	$0	$0
ELLIOTT L FERGUSON II	DIRECTOR	0.50	Director	$0	$0	$0
MELISSA FROEHLICH FLOOD	DIRECTOR	0.50	Director	$0	$0	$0
NATE GATTEN	DIRECTOR	0.50	Director	$0	$0	$0
STEPHANIE GLANZER	DIRECTOR	0.50	Director	$0	$0	$0
STEVE HILL	DIRECTOR	0.50	Director	$0	$0	$0
VIC ISLEY	DIRECTOR	0.50	Director	$0	$0	$0
WALT LEGER	DIRECTOR	0.50	Director	$0	$0	$0
CHRISTINE MAGUIRE	DIRECTOR	0.50	Director	$0	$0	$0
OMAR MARCHI	DIRECTOR	0.50	Director	$0	$0	$0
JACK MCNEILL	DIRECTOR	0.50	Director	$0	$0	$0
STEPHEN REVETRIA	DIRECTOR	0.50	Director	$0	$0	$0
PHILLIP A WASHINGTON	DIRECTOR	0.50	Director	$0	$0	$0
DANA YOUNG	DIRECTOR	0.50	Director	$0	$0	$0
GEOFF FREEMAN	PRESIDENT & CEO	40.00	Officer	$2,078,788	$562,610	$2,641,398
VICTORIA BARNES	EXECUTIVE VICE PRESIDENT	40.00	Key Emp	$1,257,135	$204,555	$1,461,690
ELLEN DAVIS	EXECUTIVE VICE PRESIDENT	40.00	Key Emp	$797,188	$156,767	$953,955
DELISA SELWITZ	EXECUTIVE VICE PRESIDENT	40.00	Key Emp	$428,234	$62,402	$490,636
ERIK HANSEN	SENIOR VICE PRESIDENT	40.00	Highest	$411,240	$62,248	$473,488
CHARLES STALEY	SENIOR VICE PRESIDENT	40.00	Highest	$319,744	$33,217	$352,961
JOSHUA FRIEDLANDER	VICE PRESIDENT	40.00	Highest	$286,557	$57,714	$344,271
NICOLE PORTER	VICE PRESIDENT	40.00	Highest	$275,505	$37,022	$312,527
SUSAN SANDBERG	VICE PRESIDENT	40.00	Highest	$251,910	$47,861	$299,771
MALCOLM SMITH	FORMER SVP	40.00		$407,627	$3,648	$411,275
DJENANE MARCHAND	FORMER SVP	40.00		$353,001	$2,610	$355,611

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$36,450,538	$33,423,668	$45,926,845	$3,026,870
2023	$33,420,504	$32,085,710	$30,169,630	$1,334,794
2023	$33,420,504	$32,085,710	$30,169,630	$1,334,794
2022	$29,239,507	$31,358,824	$29,227,648	$-2,119,317
2021	$22,093,530	$29,527,321	$26,385,638	$-7,433,791
2020	$30,862,690	$25,797,809	$33,313,968	$5,064,881
2019	$33,991,811	$33,728,242	$32,221,657	$263,569
2018	$33,878,203	$32,911,159	$31,025,056	$967,044

US TRAVEL ASSOCIATION