LURAY-PAGE COUNTY CHAMBER OF COMMERCE

EIN: 540288161

LURAY, VA

Total Revenue
$210,541
Total Expenses
$281,295
Total Assets
$188,492
Net Assets
$183,625
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1926
Legal Domicile
VA
Principal Officer
REGINA HILLIARD
Phone
5407433915
Tax Period
2022-07-01 to 2023-06-30

LURAY-PAGE COUNTY CHAMBER OF COMMERCE, founded in 1926, is a small nonprofit that reported $211K in total revenue in fiscal year 2022. Revenue fell 37% from the prior year — a significant decline worth monitoring. Expenses of $281K exceeded revenue, resulting in a 34% operating deficit.

Mission

TO SERVE OUR MEMBERS BY ENHANCING BUSINESS AND TOURISM THROUGHOUT THE ENTIRE COUNTY.

Program Service Accomplishments

Program 1

EVENTS HOSTED SEVERAL RIBBON CUTTINGS FOR THE LOCAL BUSINESSES IN PAGE COUNTY AND SHOWED SUPPORT DURING NON-MEMBER RIBBON CUTTING/EVENTS. CONDUCTED TRAINING/EDUCATIONAL BUSINESS SEMINARS AT THE...

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EVENTS HOSTED SEVERAL RIBBON CUTTINGS FOR THE LOCAL BUSINESSES IN PAGE COUNTY AND SHOWED SUPPORT DURING NON-MEMBER RIBBON CUTTING/EVENTS. CONDUCTED TRAINING/EDUCATIONAL BUSINESS SEMINARS AT THE CHAMBER BOARD ROOM. CONDUCTED TRAINING/EDUCATIONAL LUNCH N' LEARN EVENTS AT THE CHAMBER BOARD ROOM. CONDUCTED SMALL BUSINESS GROWTH WORKSHOPS VIA ZOOM. CONDUCTED WOMEN IN BUSINESS MEETINGS AND EVENTS. CONDUCTED 411 ORIENTATION/CHAMBER MEMBERSHIP ORIENTATION FOR NEW MEMBERS. HOSTED BUSINESS NETWORKING BREAKFAST - ELECTED OFFICIALS MEET & GREET. HOSTED 7TH ANNUAL CHAMBER HOLIDAY FESTIVAL FOR OVER 1,500 COMMUNITY VISITORS. HOSTED JOB FAIR & WORKSHOP. CONDUCTED A SMALL BUSINESS SATURDAY & SHOP SMALL FOR THE HOLIDAYS EVENT TO PROMOTE LOCAL BUSINESSES AND SHOPPING IN PAGE COUNTY. CONDUCTED A RESTAURANT WEEK EVENT TO PROMOTE LOCAL BUSINESSES AND DINING IN PAGE COUNTY. CONDUCTED WEDDING FORUM. CONDUCTED EDUCATION/REALTOR PARTNERSHIP MEETING CONDUCTED 97TH ANNUAL BANQUET & AWARDS - HAWAIIAN LUAU THEME CONDUCTED ANNUAL TOURISM DIVISION MEETING. CONDUCTED CHAMBER ANNUAL BUSINESS MEETING. CONDUCTED MONTHLY TOURISM TUESDAY RADIO SHOW. CONDUCTED EVERY OTHER MONTH VALLEY BUSINESS TODAY RADIO SHOW CONDUCTED MONTHLY BUSINESS AFTER HOURS NETWORKING EVENTS, WITH A CUMULATIVE ATTENDANCE OF OVER 700. HOSTED NON-PROFIT COUNCIL MEETINGS.

Program 2

OUTREACH ISSUED NUMEROUS PRESS RELEASES ON THE HAPPENINGS IN PAGE COUNTY. IMPROVED COMMUNICATIONS WITH MEMBERS THROUGH MONTHLY NEWSLETTERS, WEEKLY E-NEWSLETTERS: "IN THE LOOP," MONTHLY NEWSLETTER...

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OUTREACH ISSUED NUMEROUS PRESS RELEASES ON THE HAPPENINGS IN PAGE COUNTY. IMPROVED COMMUNICATIONS WITH MEMBERS THROUGH MONTHLY NEWSLETTERS, WEEKLY E-NEWSLETTERS: "IN THE LOOP," MONTHLY NEWSLETTER (MAILED), AND PAGE NEWS AND COURIER ARTICLES. POPPING-IN AT LOCAL BUSINESSES WITH MEMBERSHIP CERTIFICATES. ASSISTED NEW BUSINESS PROSPECTS AND ENTREPRENEURS WITH ADVICE, REFERRALS, AND GUIDANCE THROUGH LICENSE/PERMIT REQUIREMENTS. THROUGH SOCIAL MEDIA, PRESS RELEASES, AND PRESENTATIONS, PROMOTED HUNDREDS OF EVENTS, FESTIVALS, FUNDRAISERS, RECEPTIONS, AND PROGRAMS CONDUCTED BY CHAMBER MEMBERS. EXPANDED THE CHAMBER'S INVOLVEMENT WITH: SHENANDOAH VALLEY PATNERSHIP, NORTHERN SHENANDOAH VALLEY REGIONAL COMMISSION, SHENANDOAH VALLEY TRAVEL ASSOCIATION, DMO, SHENANDOAH VALLEY SMALL BUSINESS DEVELOPMENT CENTER, VIRGINIA TOURISM CORPORATION, PACA, VACCE & LURAY ROTARY.

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Trantor Score

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2022)

Revenue Breakdown

Contributions & Grants $184,979
Program Service Revenue $20,586
Investment Income $279
Other Revenue $4,697
TOTAL REVENUE $210,541

Expense Breakdown

Grants Paid $0
Salaries & Benefits $145,193
Fundraising Expenses $0
Other Expenses $136,102
TOTAL EXPENSES $281,295

Year-over-Year Comparison

2022 2021 Change
Revenue $210,541 $332,726 -0.4%
Expenses $281,295 $292,534 0.0%
Net Income $-70,754 $40,192 -2.8%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

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Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
13
Independent Members
13
Employees
5
Volunteers
50

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$54,600
Total Directors
18
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
TRAVIS CLARK CHAIR 3.00
Officer Director
$0 $0 $0
AMY JUDD VICE CHAIRMAN 3.00
Officer Director
$0 $0 $0
DEZARAE BEERS SECRETARY 3.00
Officer Director
$0 $0 $0
MIRANDA CAVE TREASURER 3.00
Officer Director
$0 $0 $0
BILL HUFFMAN BOARD MEMBER 3.00
Director
$0 $0 $0
DAVID REED BOARD MEMBER 1.00
Director
$0 $0 $0
IAN RUDOLPH BOARD MEMBER 1.00
Director
$0 $0 $0
MEGAN GORDAN BOARD MEMBER 1.00
Director
$0 $0 $0
MICHAEL DARROW BOARD MEMBER 1.00
Director
$0 $0 $0
MITCH LOVINGER BOARD MEMBER 1.00
Director
$0 $0 $0
SABLE PONN BOARD MEMBER 1.00
Director
$0 $0 $0
TONY VILLA BOARD MEMBER 1.00
Director
$0 $0 $0
BART PATTON BOARD MEMBER 1.00
Director
$0 $0 $0
DAVID THOMAS BOARD MEMBER 1.00
Director
$0 $0 $0
PAM WIGHTMAN BOARD MEMBER 1.00
Director
$0 $0 $0
MEGAN NEWBERRY BOARD MEMBER 1.00
Director
$0 $0 $0
CHRISTOPHER JENKINS BOARD MEMBER 3.00
Director
$0 $0 $0
MARK DOFFLEMYER BOARD MEMBER 3.00
Director
$0 $0 $0
GINA HILLIARD PRESIDENT 40.00
Officer
$54,600 $0 $54,600
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 No data No data No data No data
2024 No data No data No data No data
2023 $210,541 $281,295 $188,492 $-70,754
2022 $332,726 $292,534 $259,500 $40,192
2021 $429,620 $458,253 $245,628 $-28,633
2020 $483,139 $434,106 $247,759 $49,033
2019 $483,309 $552,141 $196,675 $-68,832
2018 $522,632 $343,294 $264,055 $179,338
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