HOLLINS UNIVERSITY CORPORATION

EIN: 540506314 501(c)(3) Education

Roanoke, VA

Total Revenue
$77,425,022
Total Expenses
$68,466,799
Total Assets
$425,372,295
Net Assets
$419,281,267
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Tuckman-Chang Vulnerability Assessment

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Financial Trends

Organization Details

Formation Year
1842
Legal Domicile
VA
Principal Officer
Kerry Edmonds
Phone
5403626630
Tax Period
2024-07-01 to 2025-06-30

HOLLINS UNIVERSITY CORPORATION, founded in 1842, is a mid-sized nonprofit in the Education sector that reported $55.7M in total revenue in fiscal year 2017. Revenue fell 37% from the prior year — a significant decline worth monitoring. Net assets of $273.6M represent 59 months of operating reserves.

Mission

OPERATION OF A PRIVATE, NON-PROFIT UNIVERSITY

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Trantor Score

Financial Health & Payment Capacity Assessment (FICO Scale: 300–850)

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $25,521,974
Program Service Revenue $39,125,978
Investment Income $12,025,974
Other Revenue $751,096
TOTAL REVENUE $77,425,022

Expense Breakdown

Grants Paid $21,997,425
Salaries & Benefits $23,995,164
Fundraising Expenses $1,165,619
Program Expenses $56,126,571
Other Expenses $22,474,210
TOTAL EXPENSES $68,466,799

Year-over-Year Comparison

2024 2023 Change
Revenue $77,425,022 $69,926,503 +0.1%
Expenses $68,466,799 $65,571,885 +0.0%
Net Income $8,958,223 $4,354,618 +1.1%
Key Indicators
✗ Grants to Organizations ✓ Grants to Individuals ✓ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Governance

Voting Members
26
Independent Members
25
Employees
931
Volunteers
5

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✓ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✓ Engaged in Lobbying
✗ Operated Donor Advised Fund
✓ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$428,357
Total Directors
25
$0
Key Employees
1
$223,780
Highest Compensated
6
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
MARY HINTON PRESIDENT 37.5
$453,020 $49,707 $502,727
KERRY EDMONDS EXECUTIVE VICE PRESIDENT-COO 37.5
Officer
$278,530 $83,288 $361,818
LAURA MCLARY PROVOST 37.5
Key Emp
$203,937 $19,843 $223,780
ANITA WALTON VP ADVANCEMENT 37.5
Highest
$203,168 $7,482 $210,650
ASHLEY BROWNING VP FOR ENROLLMENT MANAGEMENT 37.5
Highest
$174,319 $33,623 $207,942
GARY BROWN VP SSWBB 37.5
Highest
$176,472 $15,848 $192,320
SUZANNE MINK SENIOR PHILANTHROPIC ADVISOR 37.5
Highest
$160,448 $15,636 $176,084
JULIE RICCIARDI AVP Advancement 37.5
Highest
$144,051 $12,734 $156,785
BILLY FAIRES EXECUTIVE DIRECTOR, MARKETING & COMMUNICATION 37.5
Highest
$134,824 $14,539 $149,363
SHEYONN BAKER SECRETARY OF THE BOARD 37.5
Officer
$56,416 $10,123 $66,539
DEBRA MEADE BOARD CHAIR 3
Officer Director
$0 $0 $0
CYNTHIA HALE BOARD VICE CHAIR 3
Officer Director
$0 $0 $0
PATRICIA BARMEYER TRUSTEE 3
Director
$0 $0 $0
C LAROY BRANTLEY TRUSTEE 3
Director
$0 $0 $0
ELLEN GOLDSMITH-VEIN TRUSTEE 3
Director
$0 $0 $0
CLIFFORD FLEET III TRUSTEE 3
Director
$0 $0 $0
SANDRA FRAZIER TRUSTEE 3
Director
$0 $0 $0
GINNY GRANADE TRUSTEE 3
Director
$0 $0 $0
LUCY DAVIS HAYNES TRUSTEE 3
Director
$0 $0 $0
KRISTEN HENSAW TRUSTEE 3
Director
$0 $0 $0
ANTOINETTE HILLIAN TRUSTEE 3
Director
$0 $0 $0
PAUL HOLLINGSWORTH TRUSTEE 3
Director
$0 $0 $0
CYNDA ANN JOHNSON TRUSTEE 3
Director
$0 $0 $0
TERRI KALLSEN TRUSTEE 3
Director
$0 $0 $0
KAY KENDALL TRUSTEE 3
Director
$0 $0 $0
ELIZABETH KOLMSTETTER TRUSTEE 3
Director
$0 $0 $0
ANNE LINDBLAD TRUSTEE 3
Director
$0 $0 $0
TAMINA MCMILLAN TRUSTEE 3
Director
$0 $0 $0
EMILY MORGAN TRUSTEE 3
Director
$0 $0 $0
JANET NICHOLSON TRUSTEE 3
Director
$0 $0 $0
MARY FLYNN NIEMITZ TRUSTEE 3
Director
$0 $0 $0
JOHN POULTON TRUSTEE 3
Director
$0 $0 $0
KAREN RABENAU TRUSTEE 3
Director
$0 $0 $0
SABRINA ROSE-SMITH TRUSTEE 3
Director
$0 $0 $0
NATASHA TRETHEWEY TRUSTEE 3
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $77,425,022 $68,466,799 $425,372,295 $8,958,223
2024 $69,926,503 $65,571,885 $387,989,978 $4,354,618
2023 $62,720,085 $62,082,589 $364,721,259 $637,496
2022 $137,791,101 $61,331,235 $354,377,705 $76,459,866
2021 $66,193,734 $55,582,080 $310,010,589 $10,611,654
2020 $56,651,226 $57,079,828 $260,231,430 $-428,602
2019 $57,553,783 $58,229,653 $273,132,962 $-675,870
2018 $55,719,065 $55,954,890 $278,190,382 $-235,825
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