RICHMOND METROPOLITAN CONVENTION & VISTOR'S BUREAU

EIN: 541249192

RICHMOND, VA

Total Revenue
$19,243,460
Total Expenses
$13,686,814
Total Assets
$15,970,053
Net Assets
$14,400,037
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1983
Legal Domicile
VA
Principal Officer
KATHERINE O'DONNELL
Phone
8047822777
Tax Period
2024-07-01 to 2025-06-30

RICHMOND METROPOLITAN CONVENTION & VISTOR'S BUREAU, founded in 1983, is a mid-sized nonprofit that reported $19.2M in total revenue in fiscal year 2024. The organization ran a surplus of $5.6M, a strong 29% operating margin.

Mission

GROW THE ECONOMY OF THE RICHMOND REGION BY ATTRACTING CONVENTIONS, MEETINGS, SPORTS TOURNAMENTS, AND VISITORS WHILE ENSURING THAT THEY ALL HAVE AN UNFORGETTABLE EXPERIENCE. SHARE A PASSION FOR THE RICHMOND REGION WITH THE WORLD.

Program Service Accomplishments

Program 1
Expenses: $3,749,679

TOURISM COMMUNICATIONS - THE LOCAL TOURISM INDUSTRY ADDED 326 JOBS IN 2024, NOW TOTALING 29,631 POSITIONS. THE REGION WELCOMED OVER 18.3 MILLION VISITORS DURING THE YEAR WHO SPENT 3.93 BILLION, A...

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TOURISM COMMUNICATIONS - THE LOCAL TOURISM INDUSTRY ADDED 326 JOBS IN 2024, NOW TOTALING 29,631 POSITIONS. THE REGION WELCOMED OVER 18.3 MILLION VISITORS DURING THE YEAR WHO SPENT 3.93 BILLION, A 4.7% INCREASE OVER 2023. MANY OF THE VISITORS ARE TOURISTS. SPORTS TOURISM ACCOUNTED FOR 77% OF THE HOTEL ROOM NIGHTS. THE TOURISM IMPROVEMENT DISTRICT COMPLETED ITS SECOND YEAR OF OPERATION, APPROVING 119 EVENT INCENTIVES, BOOKING 21 MORE EVENTS, CREATING A 12% INCREASE IN CONTRACTED ROOM NIGHTS AND A 17 MILLION INCREASE IN ESTIMATED ECONOMIC IMPACT FROM 2023. THE PROMOTION OF THE DESTINATION IS THROUGH HOSTING TRAVEL WRITERS, ATTENDING TRADE SHOWS, MEETING WITH TOUR OPERATORS AND BUS COMPANIES. RICHMOND REGION TOURISM PRODUCES MAPS, VISITORS GUIDES, NEWSLETTERS AND MAINTAINS A WEBSITE IN ORDER TO PROMOTE THE DESTINATION.

Program 2
Expenses: $4,294,238

CONVENTIONS - ACTIVELY SOLICITING GROUPS TO HOLD STATE, REGIONAL OR NATIONAL MEETINGS IN THE RICHMOND REGION. IN FISCAL YEAR 2024-2025 THE ORGANIZATION BOOKED 249 EVENTS THAT GENERATED 176.5 MILLION...

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CONVENTIONS - ACTIVELY SOLICITING GROUPS TO HOLD STATE, REGIONAL OR NATIONAL MEETINGS IN THE RICHMOND REGION. IN FISCAL YEAR 2024-2025 THE ORGANIZATION BOOKED 249 EVENTS THAT GENERATED 176.5 MILLION IN ECONOMIC IMPACT, BOTH INCREASES OVER 2023 (232 EVENTS, 146 MILLION).

Program 3
Expenses: $1,007,194

COMMUNITY RELATIONS - THE COMMUNITY RELATIONS DEPARTMENT FORMED IN 2012 TO INCREASE RICHMOND REGION TOURISM'S RELEVANCY LOCALLY BY ESTABLISHING A SOLID, WELL-REGARDED PRESENCE FOR RICHMOND REGION...

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COMMUNITY RELATIONS - THE COMMUNITY RELATIONS DEPARTMENT FORMED IN 2012 TO INCREASE RICHMOND REGION TOURISM'S RELEVANCY LOCALLY BY ESTABLISHING A SOLID, WELL-REGARDED PRESENCE FOR RICHMOND REGION TOURISM IN THE LOCAL COMMUNITY. THE DEPARTMENT DRIVES MEETING AND CONVENTION BUSINESS BY GENERATING INTEREST WITHIN THE RICHMOND REGION, SUPPORTS LEISURE TRAVEL BY ENHANCING THE VISITOR EXPERIENCE AND AUGMENTS THE ORGANIZATION'S BUDGET BY SECURING SPONSORSHIPS AND PARTNERSHIPS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $18,753,284
Program Service Revenue $50,556
Investment Income $439,620
Other Revenue $0
TOTAL REVENUE $19,243,460

Expense Breakdown

Grants Paid $0
Salaries & Benefits $4,730,923
Fundraising Expenses $0
Program Expenses $11,615,311
Other Expenses $8,955,891
TOTAL EXPENSES $13,686,814

Year-over-Year Comparison

2024 2023 Change
Revenue $19,243,460 $18,502,068 +0.0%
Expenses $13,686,814 $13,005,517 +0.1%
Net Income $5,556,646 $5,496,551 +0.0%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Liquidity & Cash Position

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Governance

Voting Members
25
Independent Members
25
Employees
55
Volunteers
N/A

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$279,391
Total Directors
26
$279,391
Key Employees
0
$0
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
KATHERINE O'DONNELL PRESIDENT/CE 40.00
Officer Director
$232,845 $46,546 $279,391
JOHN F BERRY JR FORMER CEO 40.00
$188,306 $30,874 $219,180
DANIELLE FITZ-HUGH VP OF COMMUN 40.00
Highest
$128,201 $16,878 $145,079
MICHAEL KERR DIRECTOR OF 40.00
Highest
$131,899 $25,609 $157,508
JERRINE LEE VP OF SALES 40.00
Highest
$161,963 $30,215 $192,178
THOMAS LOFTUS VP OF MARKET 40.00
Highest
$160,628 $30,165 $190,793
MICHELLE G LOVATT VP OF ADMINI 40.00
Highest
$148,069 $31,010 $179,079
LISA SIMS CHAIR 1.00
Officer Director
$0 $0 $0
NEIL AMIN SECRETARY 1.00
Officer Director
$0 $0 $0
SUSAN P DIBBLE TREASURER 1.00
Officer Director
$0 $0 $0
MARK S MILLER 1ST VICE CHA 1.00
Officer Director
$0 $0 $0
ELLEN ROBERTSON 2ND VICE CHA 1.00
Officer Director
$0 $0 $0
DANIEL J SCHMITT PAST CHAIRMA 1.00
Officer Director
$0 $0 $0
BRIAN D ANDERSON DIRECTOR 1.00
Director
$0 $0 $0
BRIAN BALD DIRECTOR 1.00
Director
$0 $0 $0
DANIELLE RIPPERTON DIRECTOR 1.00
Director
$0 $0 $0
JENNIFER SCHOFIELD DIRECTOR 1.00
Director
$0 $0 $0
JENNIFER WAKEFIELD DIRECTOR 1.00
Director
$0 $0 $0
JOHN CARIO DIRECTOR 1.00
Director
$0 $0 $0
JORDAN T STEWART DIRECTOR 1.00
Director
$0 $0 $0
LORI COLLIER WARAN DIRECTOR 1.00
Director
$0 $0 $0
MAYUSH MEHTA DIRECTOR 1.00
Director
$0 $0 $0
MICHAEL LINDSEY DIRECTOR 1.00
Director
$0 $0 $0
NANCY THOMAS DIRECTOR 1.00
Director
$0 $0 $0
PAULIN CHEATHAM DIRECTOR 1.00
Director
$0 $0 $0
PERRY J MILLER DIRECTOR 1.00
Director
$0 $0 $0
RENEE HALTOM DIRECTOR 1.00
Director
$0 $0 $0
RITA MCCLENNY DIRECTOR 1.00
Director
$0 $0 $0
STEVE TRIVETT DIRECTOR 1.00
Director
$0 $0 $0
T GREGORY KOCHUBA DIRECTOR 1.00
Director
$0 $0 $0
TODD PARNELL DIRECTOR 1.00
Director
$0 $0 $0
WILL DIXON DIRECTOR 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $19,243,460 $13,686,814 $15,970,053 $5,556,646
2024 $18,502,068 $13,005,517 $10,021,243 $5,496,551
2023 $6,800,653 $8,868,553 $4,162,109 $-2,067,900
2022 $6,903,665 $7,081,797 $6,694,985 $-178,132
2021 $8,138,093 $5,942,860 $6,099,091 $2,195,233
2020 $6,763,761 $5,945,903 $3,647,597 $817,858
2019 $6,872,876 $6,460,876 $3,161,534 $412,000
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