ROANOKE VALLEY CONVENTION & VISITORS BUREAU

EIN: 541520963

ROANOKE, VA

Total Revenue
$4,085,893
Total Expenses
$4,431,264
Total Assets
$3,434,563
Net Assets
$2,324,604
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1989
Legal Domicile
VA
Principal Officer
LANDON HOWARD
Phone
5403426025
Tax Period
2023-07-01 to 2024-06-30

ROANOKE VALLEY CONVENTION & VISITORS BUREAU, founded in 1989, is a community nonprofit that reported $4.1M in total revenue in fiscal year 2023.

Mission

Regional Visitors Bureau, Destination Marketing Organization

Program Service Accomplishments

Program 1
Expenses: $3,913,855

The Bureau promotes travel and tourism to the area by assisting in the recruitment and scheduling of conventions and by supplying promotional information to tourists and other visitors and travelers.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $4,026,192
Program Service Revenue $5,082
Investment Income $54,619
Other Revenue $0
TOTAL REVENUE $4,085,893

Expense Breakdown

Grants Paid $0
Salaries & Benefits $1,524,335
Fundraising Expenses $58,828
Program Expenses $3,913,855
Other Expenses $2,906,929
TOTAL EXPENSES $4,431,264

Year-over-Year Comparison

2023 2022 Change
Revenue $4,085,893 $4,018,675 +0.0%
Expenses $4,431,264 $4,373,097 +0.0%
Net Income $-345,371 $-354,422 0.0%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

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Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
39
Independent Members
N/A
Employees
24
Volunteers
N/A

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$0
Total Directors
39
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
LANDON HOWARD PRESIDENT 40.00
$196,797 $40,757 $237,554
SAM LIONBERGER Director 0.50
Director
$0 $0 $0
SSUNNY SHAH Director 0.50
Director
$0 $0 $0
Dr Susan Short Director 0.50
Director
$0 $0 $0
RYAN BELL Director 0.50
Director
$0 $0 $0
DOUG BLOUNT Treasurer 1.00
Officer Director
$0 $0 $0
JIM MCADEN Director 0.50
Director
$0 $0 $0
KIMBERLY BLAIR Director 0.50
Director
$0 $0 $0
GARY LARROWE Director 0.50
Director
$0 $0 $0
Lee Wilhelm chair 1.25
Officer Director
$0 $0 $0
Barton J Wilner Past Chair 0.50
Officer Director
$0 $0 $0
WHIT ELLERMAN Director 0.50
Director
$0 $0 $0
ANNETTE LEWIS Director 0.50
Director
$0 $0 $0
BOB ROTANZ Director 0.50
Director
$0 $0 $0
Lynne Pearo Boone Director 0.50
Director
$0 $0 $0
Lisa Garst Director 0.50
Director
$0 $0 $0
Ken Randolph Director 0.50
Director
$0 $0 $0
BOB COWELL Director 0.50
Director
$0 $0 $0
Shirley Holland Secretary 1.00
Officer Director
$0 $0 $0
Ann Blair Miller Director 0.50
Director
$0 $0 $0
RICHARD CAYWOOD VICE CHAIR 0.50
Officer Director
$0 $0 $0
DAWN TANNER ERDMAN Director 0.50
Director
$0 $0 $0
Mark Lucas VICE CHAIR 0.50
Officer Director
$0 $0 $0
Kirtesh Patel Director 0.50
Director
$0 $0 $0
MICHAEL HAMLAR Director 0.50
Director
$0 $0 $0
WILLIAM FARRELL Director 0.50
Director
$0 $0 $0
John Shaner Director 0.50
Director
$0 $0 $0
DR DAVID TRINKLE Director 0.50
Director
$0 $0 $0
KENNETH LANFORD Director 0.50
Director
$0 $0 $0
CATHERINE JACKSON Director 0.50
Director
$0 $0 $0
Christopher Whitlow Director 0.50
Director
$0 $0 $0
John Williamson III Director 0.50
Director
$0 $0 $0
STEVE LEMON Director 0.50
Director
$0 $0 $0
PETER LEWIS Director 0.50
Director
$0 $0 $0
DAVID ROBERTSON Director 0.50
Director
$0 $0 $0
MALCOLM QUIGLEY Director 0.50
Director
$0 $0 $0
ERIC SICHAU Director 0.50
Director
$0 $0 $0
JOHN CARLIN Director 0.50
Director
$0 $0 $0
CHRISTOPHER DORSEY Director 0.50
Director
$0 $0 $0
MICHAEL MAXEY Director 0.50
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 No data No data No data No data
2024 $4,085,893 $4,431,264 $3,434,563 $-345,371
2023 $4,018,675 $4,373,097 $3,294,231 $-354,422
2022 $4,197,074 $3,442,291 $3,438,389 $754,783
2021 $2,470,876 $1,982,324 $2,101,465 $488,552
2020 $2,707,942 $2,480,294 $1,562,151 $227,648
2019 $3,189,697 $3,436,485 $964,673 $-246,788
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