HEART OF APPALACHIA TOURISM AUTHOR… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1993

Legal Domicile

Principal Officer

JEFF HESS

Phone

2767620011

Tax Period

2023-07-01 to 2024-06-30

HEART OF APPALACHIA TOURISM AUTHORITY, founded in 1993, is a small nonprofit that reported $515K in total revenue in fiscal year 2023. Revenue fell 30% from the prior year — a significant decline worth monitoring.

Mission

PROMOTE, EXPAND AND DEVELOP TOURISM OPPORTUNITIES IN THE SOUTHWEST VIRGINIA COUNTIES OF BUCHANAN, DICKENSON, LEE, RUSSELL, SCOTT, TAZEWELL, WISE AND CITY OF NORTON

Program Service Accomplishments

Program 1

Expenses: $538,061

PROMOTE, EXPAND AND DEVELOP TOURISM OPPORTUNITIES IN THE SOUTHWEST VIRGINIA COUNTIES OF BUCHANAN, DICKENSON, LEE, RUSSELL, SCOTT, TAZEWELL, WISE AND CITY OF NORTON

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $513,792

Program Service Revenue $0

Investment Income $776

Other Revenue $0

TOTAL REVENUE $514,568

Expense Breakdown

Grants Paid $0

Salaries & Benefits $207,524

Fundraising Expenses $0

Program Expenses $538,061

Other Expenses $354,391

TOTAL EXPENSES $561,915

Year-over-Year Comparison

	2023	2022	Change
Revenue	$514,568	$732,999	-0.3%
Expenses	$561,915	$646,741	-0.1%
Net Income	$-47,347	$86,258	-1.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
AJ ROBINSON	Director	1.00	Director	$0	$0	$0
BRIAN SHOEMAKER	Director	0.00	Director	$0	$0	$0
KAREN MAGGARD	Treasurer	0.00	Officer Director	$0	$0	$0
RITA SURRATT	Vice Chair	1.00	Officer Director	$0	$0	$0
AUSTIN BRADLEY	Director	0.00	Director	$0	$0	$0
PAM COX	Director	0.00	Director	$0	$0	$0
ELIZABETH WALKER	Treasurer	1.00	Officer Director	$0	$0	$0
BROOKE BOYD	Director	0.00	Director	$0	$0	$0
MATTHEW FIELDS	Director	0.00	Director	$0	$0	$0
KATIE DUNN	Secretary	0.00	Director	$0	$0	$0
KEITH WILSON	Chairman	1.00	Officer Director	$0	$0	$0
EDWARD WRIGHT	Director	0.00	Director	$0	$0	$0
KED MEADE	Director	0.00	Director	$0	$0	$0
MADDIE GORDAN	Director	0.00	Director	$0	$0	$0
NATALIE CHAPMAN	Director	0.00	Director	$0	$0	$0
RICK WOOD	Director	0.00	Director	$0	$0	$0
SHARON BUCHANAN	Director	0.00	Director	$0	$0	$0
SHILOH LYTTLE	Director	0.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$514,568	$561,915	$452,203	$-47,347
2023	$732,999	$646,741	$496,954	$86,258
2022	$600,749	$884,614	$476,197	$-283,865
2021	$612,888	$818,184	$773,831	$-205,296
2020	$772,329	$652,459	$990,911	$119,870
2019	$1,150,053	$609,638	$810,482	$540,415

HEART OF APPALACHIA TOURISM AUTHORITY