ALEXANDRIA CONVENTION & VISITORS A… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1996

Legal Domicile

Principal Officer

MARY RINALDO

Phone

7036525369

Tax Period

2024-07-01 to 2025-06-30

ALEXANDRIA CONVENTION & VISITORS ASSOCIATION, founded in 1996, is a community nonprofit that reported $5.6M in total revenue in fiscal year 2024.

Mission

GENERATE TOURISM AND MEETINGS THAT INCREASE REVENUES AND PROMOTE THE CITY OF ALEXANDRIA AND ITS ASSETS SERVE THE GENERAL PUBLIC WITH INFORMATION ABOUT ALEXANDRIA.

Program Service Accomplishments

Program 1

MARKETING AND SALES: PROMOTES VISITING ALEXANDRIA TO LEISURE VISITORS THROUGH THE USE OF PAID AND EARNED MEDIA, SOCIAL MEDIA AND INTERNET. SALES STAFF GENERATE AND RESPOND TO LEADS FOR MEETINGS...

MARKETING AND SALES: PROMOTES VISITING ALEXANDRIA TO LEISURE VISITORS THROUGH THE USE OF PAID AND EARNED MEDIA, SOCIAL MEDIA AND INTERNET. SALES STAFF GENERATE AND RESPOND TO LEADS FOR MEETINGS, CONVENTIONS AND GROUPS BY HOSTING EVENTS, MAKING SALES CALLS, ATTENDING TRADE SHOWS, AND OTHER ACTIVITIES.

Program 2

VISITOR CENTER: THE VISITOR CENTER PROVIDES INFORMATION TO VISITORS ABOUT ATTRACTIONS, HOTELS, SHOPS, AND RESTAURANTS IN ALEXANDRIA. PUBLIC RESTROOMS ARE AVAILABLE. WE ALSO HAVE A SMALL GIFT SHOP...

VISITOR CENTER: THE VISITOR CENTER PROVIDES INFORMATION TO VISITORS ABOUT ATTRACTIONS, HOTELS, SHOPS, AND RESTAURANTS IN ALEXANDRIA. PUBLIC RESTROOMS ARE AVAILABLE. WE ALSO HAVE A SMALL GIFT SHOP WITH ALEXANDRIA/VA LOGO GIFTS.

Program 3

MEMBERSHIP SERVICES: PROVIDES MARKETING ASSISTANCE/SUPPORT, RESEARCH, EDUCATION, AND NETWORKING OPPORTUNITIES TO MEMBERS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $4,963,800

Program Service Revenue $514,482

Investment Income $13,101

Other Revenue $80,218

TOTAL REVENUE $5,571,601

Expense Breakdown

Grants Paid $0

Salaries & Benefits $2,056,825

Fundraising Expenses $0

Other Expenses $3,499,161

TOTAL EXPENSES $5,555,986

Year-over-Year Comparison

	2024	2023	Change
Revenue	$5,571,601	$5,287,556	+0.1%
Expenses	$5,555,986	$5,321,047	+0.0%
Net Income	$15,615	$-33,491	-1.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$407,352

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KATE ELLIS	BOARD CHAIR	2.00	Officer Director	$0	$0	$0
DENISE JACKSON END 63025	BOARD VICE CHAIR	1.00	Officer Director	$0	$0	$0
STUART FOX	BOARD TREASURER	1.00	Officer Director	$0	$0	$0
NICOLE MCGREW END 63025	BOARD MEMBER	1.00	Director	$0	$0	$0
JASON LONGFELLOW	BOARD MEMBER	1.00	Director	$0	$0	$0
EMILY BAKER	BOARD MEMBER	1.00	Director	$0	$0	$0
JAHMOND QUANDER	BOARD MEMBER	1.00	Director	$0	$0	$0
ALYIA GASKINS	BOARD MEMBER	1.00	Director	$0	$0	$0
MARILYN PATTERSON	BOARD MEMBER	1.00	Director	$0	$0	$0
TOBIAS ARFF	BOARD MEMBER	1.00	Director	$0	$0	$0
JULIE ALMACY	BOARD MEMBER	1.00	Director	$0	$0	$0
KATYA ANAVIEVA END 63025	BOARD MEMBER	1.00	Director	$0	$0	$0
BARINDER SINGH	BOARD MEMBER	1.00	Director	$0	$0	$0
CHAD BARTH	BOARD MEMBER	1.00	Director	$0	$0	$0
CJ CROSS	BOARD MEMBER	1.00	Director	$0	$0	$0
TOM KAIDEN END 63025	CHIEF OPERATING OFFICER	40.00	Officer	$87,143	$19,047	$106,190
TODD O'LEARY	PRESIDENT & CEO	40.00	Officer	$215,071	$816	$215,887
MARY RINALDO BEG 6925	SVP OF OPERATIONS & FINANCE	40.00	Officer	$80,769	$4,506	$85,275

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$5,571,601	$5,555,986	$1,320,370	$15,615
2024	No data	No data	No data	No data
2023	$5,122,552	$5,144,608	$1,603,235	$-22,056
2022	$4,587,998	$4,499,096	$914,237	$88,902
2021	$3,884,098	$3,842,069	$744,565	$42,029
2020	$3,911,120	$3,754,125	$700,127	$156,995
2019	$3,919,331	$3,906,874	$603,458	$12,457
2018	$3,555,439	$3,502,878	$610,803	$52,561

ALEXANDRIA CONVENTION & VISITORS ASSOCIATION