GO RVING INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1996

Legal Domicile

Principal Officer

CRAIG A KIRBY

Phone

7036206003

Tax Period

2024-01-01 to 2024-12-31

GO RVING INC, founded in 1996, is a mid-sized nonprofit that reported $19.5M in total revenue in fiscal year 2024. Revenue surged 20% from the prior year, signaling strong growth momentum. Expenses of $23.3M exceeded revenue, resulting in a 19% operating deficit.

Mission

GO RVING'S MISSION IS TO INSPIRE POTENTIAL RVERS, SPARK CURIOSITY, AND RAISE AWARENESS ABOUT THE BENEFITS AND ACCESSIBILITY OF RVING THROUGH RICH, AUTHENTIC, AND DIVERSE STORYTELLING.

Program Service Accomplishments

Program 1

Expenses: $0 Revenue: $0

GO RVING'S AGGRESSIVE MEDIA PROGRAM IS A NATIONAL INDUSTRY BRANDING CAMPAIGN TO PROMOTE THE AWARENESS OF RECREATION VEHICLES AS TRAVEL/VACATION ALTERNATIVES THROUGH TELEVISION, CABLE, MAGAZINE, AND...

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $19,521,535

Investment Income $0

Other Revenue $6,000

TOTAL REVENUE $19,527,535

Expense Breakdown

Grants Paid $1,500,000

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $21,789,780

TOTAL EXPENSES $23,289,780

Year-over-Year Comparison

	2024	2023	Change
Revenue	$19,527,535	$16,269,954	+0.2%
Expenses	$23,289,780	$25,589,655	-0.1%
Net Income	$-3,762,245	$-9,319,701	-0.6%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,332,542

Total Directors

$1,082,119

Key Employees

$315,188

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CRAIG KIRBY	PRESIDENT/SECRETARY	5.00	Officer Director	$0	$44,230	$1,082,119
CARROLL ATKINS	VICE PRESIDENT, FINANCE	5.00	Officer	$0	$24,007	$250,423
KAREN A REDFERN	CHIEF MARKETING OFFICER	40.00	Key Emp	$0	$27,553	$315,188
JAMES ASHURST	EXECUTIVE VICE PRESIDENT	5.00	Highest	$0	$28,277	$458,594
ROBERT J SCHMITT	VP, GENERAL COUNSEL	5.00	Highest	$0	$32,130	$330,693
JEREMY GREENE	VP, EVENTS & MARKETING	4.00	Highest	$0	$22,644	$231,446
ALICE WANG	VP, HUMAN RESOURCES	2.00	Highest	$0	$20,951	$219,765
KYLE CORREA-BRADY	ASSIST. GENERAL COUNSEL	5.00	Highest	$0	$21,111	$206,361
RENEE JONES	CHAIR	1.00	Officer Director	$0	$0	$0
MIKE REGAN	VICE CHAIR	1.00	Officer Director	$0	$0	$0
AMBER HOLM	BOARD MEMBER	1.00	Director	$0	$0	$0
RYAN HORSEY	BOARD MEMBER	1.00	Director	$0	$0	$0
PHIL INGRASSIA	BOARD MEMBER	1.00	Director	$0	$0	$0
SARAH MARSHALL	BOARD MEMBER	1.00	Director	$0	$0	$0
KEVIN MCART	BOARD MEMBER	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$19,527,535	$23,289,780	$13,892,696	$-3,762,245
2023	$16,269,954	$25,589,655	$16,201,045	$-9,319,701
2022	$28,756,671	$32,243,431	$25,320,166	$-3,486,760
2021	$37,260,082	$26,097,892	$28,984,123	$11,162,190
2019	$24,290,968	$32,860,020	$21,750,966	$-8,569,052
2018	$29,232,591	$26,059,618	$25,086,088	$3,172,973