RECREATIONAL BOATING AND FISHING FOUNDATION

CONSUMER ENGAGEMENTTHE OBJECTIVE OF RBFF'S CONSUMER ENGAGEMENT PROGRAMS IS TO INCREASE PARTICIPATION IN RECREATIONAL BOATING AND FISHING BY RECRUITING NEW AUDIENCES THROUGH A NATIONAL MARKETING AND COMMUNICATIONS CAMPAIGN DESIGNED TO INCREASE AWARENESS OF FISHING, BOATING, AND NATURAL RESOURCE CONSERVATION; DISPEL NEGATIVE STEREOTYPES; AND ENCOURAGE CONSIDERATION, TRIAL, AND ULTIMATELY, PARTICIPATION.SEE SCHEDULE OCONSUMER ENGAGEMENT (CONT'D)TAKE ME FISHING IS THE BRAND THAT CARRIES RBFF'S MESSAGES AND THE APPEAL OF BOATING AND FISHING TO GENERAL MARKET CONSUMERS. THE BACKBONE OF THE BRAND IS THE TAKEMEFISHING.ORG WEBSITE, WHICH FEATURES GREATER OPTIMIZATION FOR ALL SCREEN SIZES AND FORMATS, MORE PROMINENT STATE INFORMATION, HOW-TO VIDEOS, AND AN UPDATED RESOURCE CENTER FOR STAKEHOLDERS. THE WEBSITE'S NEW LOOK INCLUDES MORE CONTENT TARGETING WOMEN, SUCH AS BLOGS AND A DEDICATED CAMPAIGN PAGE, RESULTING IN MILLIONS OF VISITS AND SIGNIFICANT INCREASES IN REFERRALS TO STATE LICENSE AND REGISTRATION PAGES. ACROSS THE TAKE ME FISHING WEBSITE AND IN ADS, PSAS, TV, VIDEO, SOCIAL MEDIA, AND EVENTS, THE TAKE ME FISHING BRAND REACHES AND MOTIVATES MILLIONS OF PEOPLE TO ENJOY BOATING AND FISHING. TAKE ME FISHING ALLIANCES HELP RBFF AND SELECT THIRD PARTIES LEVERAGE EACH OTHER'S BRAND APPEAL AND REACH A GREATER NUMBER OF CONSUMERS THAN THEY COULD ON THEIR OWN. THE ONGOING ALLIANCE WITH WALT DISNEY WORLD RESORTS INCLUDES GUIDED FISHING EXCURSIONS AND MEDIA BUYS ON DISNEY CHANNELS, ENHANCING BRAND EXPOSURE AND ENGAGEMENT. OTHER TAKE ME FISHING PARTNERS INCLUDE THE U.S. FISH AND WILDLIFE SERVICE (USFWS), U.S. FOREST SERVICE, NATIONAL PARK SERVICE, BUREAU OF LAND MANAGEMENT, NOAA AND FISHING LEAGUE WORLDWIDE (FLW). THESE ALLIANCES ANNUALLY PRODUCE MORE THAN 1,500 CONSUMER-EVENT UPLOADS TO TAKEMEFISHING.ORG.IN FY25, RBFF CONTINUED THE FIND YOUR BEST SELF ON THE WATER CAMPAIGN, TARGETING WOMEN BY HIGHLIGHTING THE BENEFITS OF FISHING. THIS CAMPAIGN INVITED WOMEN TO FEEL HAPPIER, HEALTHIER, AND FULLY WELCOME AS THEY PARTICIPATED IN FISHING, POTENTIALLY BRINGING THEIR FAMILIES ALONG AND MULTIPLYING PARTICIPATION GAINS. RESEARCH INDICATED THAT A 10% INCREASE IN WOMEN'S PARTICIPATION IN FISHING COULD ADD AN ADDITIONAL $1 BILLION TO THE INDUSTRY. THE CAMPAIGN HAS ALSO TESTED FAVORABLY WITH MALE AUDIENCES. IN 2023, THE 1.7 MILLION MORE WOMEN WHO PARTICIPATED IN FISHING CONTRIBUTED $1.63 BILLION TO THE FISHING INDUSTRY. FIND YOUR BEST SELF ON THE WATER CONNECTED WITH MILLIONS OF CONSUMERS THROUGH INTEGRATED MESSAGING ACROSS POPULAR PLATFORMS. THE NUMBER OF FIRST-TIME FEMALE PARTICIPANTS ROSE FROM 1.7 MILLION IN 2023 TO 2 MILLION IN 2024. THIS EXCEEDED THE PREVIOUS HIGH OF 1.8 MILLION RECORDED IN 2020. IN AUGUST 2024, THE FIND YOUR BEST SELF ON THE WATER CAMPAIGN WAS HONORED AS MEDIA PLAN OF THE YEAR BY ADWEEK IN THE $5-10M TOTAL CAMPAIGN CATEGORY. RBFF DEVELOPED A CUSTOM FISHING AND BOATING GAME DIRECTED TOWARD GEN ALPHA AND GEN Z. IN 2025 ALONE THUS FAR, THE GAME HAS REACHED MORE THAN 15 MILLION UNIQUE STUDENTS, WITH 42 MILLION SESSIONS PLAYED RANKING THIRD IN POPULARITY BEHIND THE NFL AND BARBIE GAMES.