DIGITAL MEDIA ASSOCIATION (EIN 541920927) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1998

Legal Domicile

Principal Officer

GRAHAM DAVIES

Phone

2027925464

Tax Period

2024-01-01 to 2024-12-31

DIGITAL MEDIA ASSOCIATION, founded in 1998, is a community nonprofit in the Community Improvement sector that reported $2.7M in total revenue in fiscal year 2024. Revenue grew 18% year-over-year, indicating healthy expansion. Expenses of $3.2M exceeded revenue, resulting in a 18% operating deficit.

Mission

TO PROMOTE THE COMMON BUSINESS INTERESTS (INCLUDING BUT NOT LIMITED TO LEGAL AND PUBLIC POLICY INTERESTS) OF ITS MEMBERS IN THE NEW MEDIA/INTERNET MEDIA INDUSTRIES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $2,287,498

Program Service Revenue $0

Investment Income $0

Other Revenue $408,077

TOTAL REVENUE $2,695,575

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,648,411

Fundraising Expenses $0

Other Expenses $1,523,917

TOTAL EXPENSES $3,172,328

Year-over-Year Comparison

	2024	2023	Change
Revenue	$2,695,575	$2,283,434	+0.2%
Expenses	$3,172,328	$2,542,380	+0.2%
Net Income	$-476,753	$-258,946	+0.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,379,421

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ELLEN SCHRANTZ	DIRECTOR	1.00	Director	$0	$0	$0
SUZANA CARLOS	DIRECTOR	1.00	Director	$0	$0	$0
ELIZABETH MILES	DIRECTOR	1.00	Director	$0	$0	$0
XENIA MANNING	DIRECTOR	1.00	Director	$0	$0	$0
GRAHAM DAVIES	PRESIDENT AND CEO	40.00	Officer	$574,022	$4,000	$578,022
SALLY ROSE LARSON	VICE PRESIDENT	40.00	Officer	$288,361	$4,000	$292,361
LAUREN DANZY	DIRECTOR OF EXTERNAL AFFAIRS	40.00	Officer	$110,029	$4,000	$114,029
COLIN RUSHING	EVP & GENERAL COUNCIL	40.00	Officer	$391,009	$4,000	$395,009
KIRSTEN DONALDSON	FORMER VP	40.00		$115,560	$0	$115,560

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$2,695,575	$3,172,328	$637,261	$-476,753
2023	$2,283,434	$2,542,380	$1,059,578	$-258,946
2022	$2,501,762	$2,285,696	$1,313,416	$216,066
2021	$2,125,753	$1,626,686	$1,102,749	$499,067
2020	$1,636,161	$1,685,423	$603,889	$-49,262
2019	$1,130,000	$1,022,780	$1,118,402	$107,220
2018	$1,588,600	$994,505	$1,082,607	$594,095

DIGITAL MEDIA ASSOCIATION