THE WILLIAM & MARY ALUMNI ASSOCIATION

EIN: 546054289 501(c)(3) Education

WILLIAMSBURG, VA

Total Revenue
$3,963,507
Total Expenses
$2,065,576
Total Assets
$21,778,100
Net Assets
$21,655,751
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1923
Legal Domicile
VA
Phone
7572211907
Tax Period
2024-07-01 to 2025-06-30

THE WILLIAM & MARY ALUMNI ASSOCIATION, founded in 1923, is a community nonprofit in the Education sector that reported $4.0M in total revenue in fiscal year 2024. Revenue surged 138% from the prior year, signaling strong growth momentum. The organization ran a surplus of $1.9M, a strong 48% operating margin.

Mission

THE MISSION OF THE ALUMNI ASSOCIATION IS TO CULTIVATE A VIBRANT AND INCLUSIVE ALUMNI COMMUNITY COMMITTED TO DEEPENING CONNECTIONS WITH EACH OTHER AND WILLIAM & MARY FOR ALL TIME COMING.

Program Service Accomplishments

Program 1
Expenses: $1,371,374 Revenue: $885,274

ALUMNI ENGAGEMENT - BRINGS FELLOW WILLIAM & MARY ALUMNI BACK TOGETHER WITH THEIR ALMA MATER IN FAMILIAR AND NEW SPACES TO RECONNECT, GENERATE IMPACT AND CELEBRATE EACH OTHER.

Program 2
Expenses: $227,318

ALUMNI HOUSE PASS THROUGH - PROVIDE RENTAL PROGRAM REVENUE TO WILLIAM AND MARY'S OFFICE OF UNIVERSITY ADVANCEMENT

Program 3
Expenses: $66,707

AWARDS AND HONORS - ACTIVELY RECOGNIZING OUTSTANDING AND DEDICATED WILLIAM & MARY ALUMNI, FACULTY, COACHES AND STUDENTS THROUGH ROBUST AWARDS PROGRAMS THAT RECOGNIZE THE BEST OF THE BEST IN...

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AWARDS AND HONORS - ACTIVELY RECOGNIZING OUTSTANDING AND DEDICATED WILLIAM & MARY ALUMNI, FACULTY, COACHES AND STUDENTS THROUGH ROBUST AWARDS PROGRAMS THAT RECOGNIZE THE BEST OF THE BEST IN PERPETUITY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $415,787
Program Service Revenue $779,464
Investment Income $2,459,671
Other Revenue $308,585
TOTAL REVENUE $3,963,507

Expense Breakdown

Grants Paid $71,650
Salaries & Benefits $0
Fundraising Expenses $20,982
Program Expenses $1,718,649
Other Expenses $1,993,926
TOTAL EXPENSES $2,065,576

Year-over-Year Comparison

2024 2023 Change
Revenue $3,963,507 $1,668,297 +1.4%
Expenses $2,065,576 $1,467,002 +0.4%
Net Income $1,897,931 $201,295 +8.4%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

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Liquidity & Cash Position

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Governance

Voting Members
24
Independent Members
24
Employees
N/A
Volunteers
466

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$378,057
Total Directors
24
$0
Key Employees
0
$0
Highest Compensated
3
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
TINA REYNOLDS KENNY PRESIDENT 6.00
Officer Director
$0 $0 $0
BRIAN JOSPEH FOCARINO VICE PRESIDENT 2.00
Officer Director
$0 $0 $0
KIRSTEN SHIROMA QUACKENBUSH SECRETARY 2.00
Officer Director
$0 $0 $0
CHASE T JORDAN TREASURER 2.00
Officer Director
$0 $0 $0
JAMES H AMBROSE MEMBER 1.00
Director
$0 $0 $0
JEAN MARIE BENTLEY MEMBER 1.00
Director
$0 $0 $0
MILAN K CHAKRABORTY MEMBER 1.00
Director
$0 $0 $0
JEAN BERGER ESTES MEMBER 1.00
Director
$0 $0 $0
WILLIS HAYES GEE JR MEMBER 1.00
Director
$0 $0 $0
ALICE GRACE GIVENS MEMBER 1.00
Director
$0 $0 $0
GERALD A JEUTTER JR MEMBER 1.00
Director
$0 $0 $0
BARBARA J MARCHBANK MEMBER 1.00
Director
$0 $0 $0
HAROLD G MARTIN MEMBER 1.00
Director
$0 $0 $0
GRACE A MARTINI MEMBER 1.00
Director
$0 $0 $0
AARON K MOSBY MEMBER 1.00
Director
$0 $0 $0
NATASHA T MOULTON-LEVY MEMBER 1.00
Director
$0 $0 $0
FRED W PALMORE III MEMBER 1.00
Director
$0 $0 $0
BARB LEE RAMSEY MEMBER 1.00
Director
$0 $0 $0
JOANN ADRALES RUH MEMBER 1.00
Director
$0 $0 $0
WILLIAM R SCHERMERHORN MEMBER 1.00
Director
$0 $0 $0
JOHN COLE SCOTT MEMBER 1.00
Director
$0 $0 $0
HODAN C SEAGER MEMBER 1.00
Director
$0 $0 $0
LAURA P SHEEHAN MEMBER 1.00
Director
$0 $0 $0
JOHN D WINDT MEMBER 1.00
Director
$0 $0 $0
MATTHEW L BRANDON CHIEF EXECUTIVE OFFICER 40.00
Officer
$0 $30,078 $259,470
KATHLEEN S REDDING CHIEF OPERATING OFFICER 40.00
Officer
$0 $16,980 $118,587
VALERIE J CUSHMAN EXECUTIVE DIRECTOR, ALUMNI ENGAGEMENT & INCLUSION 30.00
Highest
$0 $18,534 $183,753
KELLY S HOLDCRAFT EXECUTIVE DIRECTOR, ALUMNI SUCCESS 40.00
Highest
$0 $30,078 $162,877
JESSICA ABBEY R PEMBERTON DIRECTOR OF BUDGET & FINANCE 40.00
Highest
$0 $28,782 $129,618
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $3,963,507 $2,065,576 $21,778,100 $1,897,931
2024 $1,668,297 $1,467,002 $20,242,950 $201,295
2023 $1,410,806 $1,695,236 $18,584,705 $-284,430
2022 $1,967,274 $1,433,849 $17,614,016 $533,425
2021 $1,060,124 $392,433 $19,933,572 $667,691
2019 $2,636,313 $1,341,541 $17,973,025 $1,294,772
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