NEW RIVER TRAVEL COUNCIL INC (EIN 550596656) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1966

Legal Domicile

Principal Officer

LISA STRADER

Phone

3042522244

Tax Period

2024-01-01 to 2024-12-31

NEW RIVER TRAVEL COUNCIL INC, founded in 1966, is a community nonprofit that reported $1.7M in total revenue in fiscal year 2024. Revenue decreased 11% compared to the prior year. The organization ran a surplus of $367K, a strong 21% operating margin.

Mission

TO PROMOTE SOUTHERN WEST VIRGINIA AS A VISITOR FRIENDLY TRAVEL DESTINATION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $1,585,826

Investment Income $144,314

Other Revenue $0

TOTAL REVENUE $1,730,140

Expense Breakdown

Grants Paid $0

Salaries & Benefits $401,285

Fundraising Expenses $0

Program Expenses $1,082,869

Other Expenses $961,926

TOTAL EXPENSES $1,363,211

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,730,140	$1,934,131	-0.1%
Expenses	$1,363,211	$1,223,483	+0.1%
Net Income	$366,929	$710,648	-0.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$97,867

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
LESLIE BAKER	DIRECTOR	1.00	Director	$0	$0	$0
ALLISON TOMLINSON	CHAIRPERSON	1.00	Officer Director	$0	$0	$0
SUSAN JAMES	VICE-CHAIR	1.00	Officer Director	$0	$0	$0
CRIS MEADOWS	PAST CHAIR	1.00	Officer Director	$0	$0	$0
TABITHA STOVER	TREASURER	1.00	Officer Director	$0	$0	$0
BECKY SULLIVAN	DIRECTOR	1.00	Director	$0	$0	$0
ELIZABETH DIX	DIRECTOR	1.00	Director	$0	$0	$0
MOLLY WILLIAMS	CHAIR ELECT	1.00	Officer Director	$0	$0	$0
PHIL LANE	DIRECTOR	1.00	Director	$0	$0	$0
SUSAN WILLIAMS	DIRECTOR	1.00	Director	$0	$0	$0
KENNETH ZEBO	DIRECTOR	1.00	Director	$0	$0	$0
APRIL ERNST	DIRECTOR	1.00	Director	$0	$0	$0
BOBBY BOWER	DIRECTOR	1.00	Director	$0	$0	$0
JOSH FABER	DIRECTOR	1.00	Director	$0	$0	$0
RAMON STUART	DIRECTOR	1.00	Director	$0	$0	$0
HEATHER JOHNSON	DIRECTOR	1.00	Director	$0	$0	$0
KELLY COLLINS	DIRECTOR	1.00	Director	$0	$0	$0
MICHELLE ROTELLINI	DIRECTOR	1.00	Director	$0	$0	$0
STEPHANIE STIFFLER	DIRECTOR	1.00	Director	$0	$0	$0
PAULA THOMAS	DIRECTOR	1.00	Director	$0	$0	$0
SAMANTHA ADAMS	DIRECTOR	1.00	Director	$0	$0	$0
LISA STRADER	EXECUTIVE DIRECTOR	40.00	Officer	$76,563	$21,304	$97,867

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$1,730,140	$1,363,211	$4,131,714	$366,929
2023	$1,934,131	$1,223,483	$3,661,510	$710,648
2022	$1,488,565	$967,339	$2,767,064	$521,226
2021	$1,230,928	$867,106	$2,574,939	$363,822
2020	$798,347	$799,669	$2,140,969	$-1,322
2019	$1,231,067	$970,688	$1,843,796	$260,379
2018	$1,220,358	$993,982	$1,505,887	$226,376

NEW RIVER TRAVEL COUNCIL INC