POCAHONTAS COUNTY TOURISM COMMISSI… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1987

Legal Domicile

Principal Officer

George Murphy

Phone

3047994636

Tax Period

2022-07-01 to 2023-06-30

POCAHONTAS COUNTY TOURISM COMMISSION, founded in 1987, is a community nonprofit in the Community Improvement sector that reported $1.3M in total revenue in fiscal year 2022. Revenue decreased 6% compared to the prior year.

Mission

Promote tourism, attractions, conferences, conventions, and special events in Pocahontas County

Program Service Accomplishments

Program 1

Expenses: $1,178,046 Revenue: $1,296,319

Direct advertising program promotes Pocahontas County in general and promotes special events held in the county through direct placement of advertising in national magazines, internet advertising...

Direct advertising program promotes Pocahontas County in general and promotes special events held in the county through direct placement of advertising in national magazines, internet advertising, and other marketing partnerships.

Program 2

Expenses: $72,427 Revenue: $0

Grant program provides marketing funding to other organizations to promote festivals and special events held in the County.

Program 3

Expenses: $29,633 Revenue: $0

Education program provides tourism related educational programs and opportunities in the county.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2022)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $1,296,319

Investment Income $10,350

Other Revenue $0

TOTAL REVENUE $1,306,669

Expense Breakdown

Grants Paid $72,427

Salaries & Benefits $314,570

Fundraising Expenses $0

Program Expenses $1,280,106

Other Expenses $1,000,738

TOTAL EXPENSES $1,387,735

Year-over-Year Comparison

	2022	2021	Change
Revenue	$1,306,669	$1,397,004	-0.1%
Expenses	$1,387,735	$1,066,930	+0.3%
Net Income	$-81,066	$330,074	-1.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

$63,934

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Cara Rose	Executive Director	45	Key Emp	$63,934	$0	$63,934
Jessie Groseclose	Director	2	Director	$0	$0	$0
Sarah Guyette	Director	2	Director	$0	$0	$0
Gil Willis	Director	2	Director	$0	$0	$0
Bill Jordan	Director	2	Director	$0	$0	$0
Bob Sheets	Director	2	Director	$0	$0	$0
Paula Zorn	Director	2	Director	$0	$0	$0
Andrea Biondi	Director	2	Director	$0	$0	$0
Delsie Swearingen	Director	2	Director	$0	$0	$0
George Murphy	President	5	Officer	$0	$0	$0
Connie Carr	Secretary	5	Officer	$0	$0	$0
Erica Enquist	Treasurer	5	Officer	$0	$0	$0
Marshall Markely	Vice President	5	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	No data	No data	No data	No data
2023	$1,306,669	$1,387,735	$1,563,178	$-81,066
2022	$1,397,004	$1,066,930	$1,642,229	$330,074
2021	$1,126,735	$527,137	$1,374,092	$599,598

POCAHONTAS COUNTY TOURISM COMMISSION