WINSTON-SALEM THEATRE ALLIANCE INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1986

Legal Domicile

Principal Officer

SHERRY KNOTT

Phone

3367237777

Tax Period

2023-07-01 to 2024-06-30

WINSTON-SALEM THEATRE ALLIANCE INC, founded in 1986, is a small nonprofit in the Arts, Culture & Humanities sector that reported $480K in total revenue in fiscal year 2023. Revenue fell 58% from the prior year — a significant decline worth monitoring. Net assets of $2.9M represent 72 months of operating reserves.

Mission

THE MISSION OF THE THEATRE ALLIANCE IS TO INSPIRE, TRANSFORM AND UNITE THE PEOPLE OF THE TRIAD THROUGH A BROAD RANGE OF UNIQUE, DIVERSE AND UNCONVENTIONAL THEATRICAL EXPERIENCES.

Program Service Accomplishments

Program 1

Expenses: $477,178 Revenue: $312,884

TO STAGE SUPERIOR THEATRICAL PERFORMANCES, TO PRODUCE UNIQUE AND CHALLENGING WORKS FOR THE WINSTON-SALEM COMMUNITY AND THE GREATER TRIAD AREA, AND TO PROVIDE OPPORTUNITIES FOR ACTOR/TECHNICIANS TO...

TO STAGE SUPERIOR THEATRICAL PERFORMANCES, TO PRODUCE UNIQUE AND CHALLENGING WORKS FOR THE WINSTON-SALEM COMMUNITY AND THE GREATER TRIAD AREA, AND TO PROVIDE OPPORTUNITIES FOR ACTOR/TECHNICIANS TO INCREASE AND IMPROVE THEIR SKILLS. WE PERFORMED 15 SHOWS ON OUR MAINSTAGE, JAMIE LAWSON AUDITORIUM AT IHRIE THEATRE, WHICH RANGED FROM COMEDY TO DRAMA AND EVERYTHING IN BETWEEN, AND WIDELY REPRESENTED OUR COMMUNITY WITH THOSE SELECTIONS, AND MANY OF WHICH HAVE NOT BEEN SEEN ON A COMMUNITY THEATRE STAGE IN THE TRIAD. WE OPENED TWO ADDITIONAL VENUES (BEALL THEATRE, OUR NOSTALGIC BLACK BOX, AND GRAY SMITH STAGE, OUR OUTDOOR VENUE (A WORK IN PROGRESS)) AND RAN SIX PERFORMANCES EACH IN THEM, AS WELL AS A READING AND A ONE-NIGHT ONLY SPECIAL EVENT, WHICH ADDED 14 EVENTS TO OUR CURRENT ROSTER. WE PARTICIPATED IN COMMUNITY EVENTS, INCLUDING PRIDE AND CHRISTMAS PARADES, ANGEL TREE, AND GIFTS FOR THE PARENTING PATH. WE HOSTED TWO VOLUNTEER PARTIES TO RECOGNIZE THE BACKBONE OF OUR ORGANIZATION. WE PRESENTED RED, HOT, AND COLE TO LOCAL RETIREMENT COMMUNITIES. WE ACTIVELY LOANED FROM OUR COSTUME, SCENIC, AND PROP SHOPS TO OTHER COMMUNITY THEATRES AND TO LOCAL SCHOOLS FOR THEIR PRODUCTIONS. A DIVERSE GROUP OF 575+ VOLUNTEERS PARTICIPATED.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $147,059

Program Service Revenue $287,561

Investment Income $19,994

Other Revenue $25,323

TOTAL REVENUE $479,937

Expense Breakdown

Grants Paid $0

Salaries & Benefits $13,000

Fundraising Expenses $6,610

Program Expenses $477,178

Other Expenses $513,989

TOTAL EXPENSES $526,989

Year-over-Year Comparison

	2023	2022	Change
Revenue	$479,937	$1,137,173	-0.6%
Expenses	$526,989	$530,081	0.0%
Net Income	$-47,052	$607,092	-1.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

575

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$12,500

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JAMIE LAWSON	ARTISTIC DIR	30.00	Officer	$12,500	$0	$12,500
SCOTT BOWEN	MEMBER	1.00	Director	$0	$0	$0
JEREMY ENGLE	MEMBER	1.00	Director	$0	$0	$0
MELISSA HUNT	MEMBER	1.00	Director	$0	$0	$0
MARTY PITTMAN	MEMBER	1.00	Director	$0	$0	$0
JESSICA THACKER	MEMBER	1.00	Director	$0	$0	$0
JAKE MESSINA	MEMBER	1.00	Director	$0	$0	$0
MICK GUNTER	MEMBER	1.00	Director	$0	$0	$0
MICHELE HARTLE	MEMBER	1.00	Director	$0	$0	$0
ERIC HERMANSON	ASST. TREASU	1.00	Director	$0	$0	$0
BOB IHRIE	PRESIDENT	10.00	Officer Director	$0	$0	$0
BUTCH NOA	VICE PRESIDE	10.00	Officer Director	$0	$0	$0
SHERRY KNOTT	TREASURER	10.00	Officer Director	$0	$0	$0
GWEN GREGORY	SECRETARY	10.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$479,937	$526,989	$3,707,708	$-47,052
2023	$1,137,173	$530,081	$3,781,873	$607,092
2022	$1,013,351	$419,510	$3,200,685	$593,841
2021	$719,565	$209,296	$2,844,031	$510,269