MOUNTAIN AREA PREGNANCY SERVICES

EIN: 561854677 501(c)(3)

ASHEVILLE, NC

Total Revenue
$1,600,956
Total Expenses
$1,369,525
Total Assets
$4,385,734
Net Assets
$3,982,821
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1981
Legal Domicile
NC
Principal Officer
KRISTI BROWN
Phone
8282521306
Tax Period
2025-01-01 to 2025-12-31

MOUNTAIN AREA PREGNANCY SERVICES, founded in 1981, is a community nonprofit that reported $1.6M in total revenue in fiscal year 2025. Revenue fell 29% from the prior year — a significant decline worth monitoring. Expenses of $1.4M left a modest 14% surplus.

Mission

THE MISSION OF MOUNTAIN AREA PREGNANCY SERVICES IS TO COUNSEL, EDUCATE AND CARE FOR THOSE AT RISK FOR, OR IMPACTED BY, AN UNPLANNED PREGNANCY.

Program Service Accomplishments

Program 1
Expenses: $625,060

IN 2025 MOUNTAIN AREA PREGNANCY SERVICES (MAPS), DBA, ASCEND WOMEN'S CENTER, SERVED 455 DISTINCT CLIENTS, WITH 316 PREGNANCY TESTS AND 484 ULTRASOUNDS PERFORMED IN THE MEDICAL CLINIC. WE CONDUCTED 11...

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IN 2025 MOUNTAIN AREA PREGNANCY SERVICES (MAPS), DBA, ASCEND WOMEN'S CENTER, SERVED 455 DISTINCT CLIENTS, WITH 316 PREGNANCY TESTS AND 484 ULTRASOUNDS PERFORMED IN THE MEDICAL CLINIC. WE CONDUCTED 11 GRIEF SESSIONS AND SERVED 50 DISTINCT CLIENTS IN OUR PARENTING PROGRAM. 50% OF ALL CLIENTS SERVED THROUGH OUR MEDICAL PROGRAM WERE ABORTION MINDED OR ABORTION DETERMINED. WE KICKED OFF ONE NEW MEDICAL SERVICE IN THE SUMMER OF 2025: STI TESTING. THESE TESTS WERE CONDUCTED FOR A SUBSET OF MEDICAL CLIENTS WHO DESIRE TO GO THROUGH WITH AN ABORTION. OUR MEDICAL DIRECTOR AND CLINIC DIRECTOR OVERSAW ALL PREGNANCY TESTS AND ULTRASOUNDS PERFORMED AT BOTH THE ASHEVILLE AND WAYNESVILLE OFFICES. IN FEBRUARY 2025 WE LISTED OUR 1710 OLD HAYWOOD ROAD LOCATION FOR SALE AND WENT UNDER CONTRACT WITH A BUYER ENTITY IN NOVEMBER 2025. HOWEVER, THE CLOSING DATE ON THE SALE OF THE PROPERTY WAS NOT ACHIEVED UNTIL MARCH OF 2026. IN JULY 2025 WE STARTED TWO OFF-SITE PARENTING PROGRAMS AT PISGAH VIEW APARTMENTS AND AT THE GRANT CENTER. BOTH LOCATIONS ARE LOCATED WITHIN THE GREATER DOWNTOWN ASHEVILLE VICINITY. IN JULY OF 2025 WE PHYSICALLY MOVED BOTH THE ASHEVILLE AND WAYNESVILLE CENTERS TO NEW LOCATIONS. WAYNESVILLE MOVED FROM DOWNTOWN WAYNESVILLE TO 9 HAYWOOD OFFICE PARK; WAYNESVILLE. WE MOVED OUR ASHEVILLE FACILITY FROM 1710 OLD HAYWOOD ROAD TO 285 MCDOWELL STREET; ASHEVILLE, NC 28803. DUE TO EXPERIENCING TWO MAJOR PHYSICAL MOVES IN 2025 WE OPTED TO ONLY CONDUCT 2 (VS. 3) MAJOR FUNDRAISING EVENTS: EZEKIEL'S JOURNEY 5K (APRIL 2025) AND THE SPORTING CLAY SHOOT (AUG. 2025). WE DID NOT HOLD OUR ANNUAL BANQUET. OUR FUNDRAISING PROGRAM CONTINUED TO GROW DESPITE FEWER EVENTS, WITH THE ADDITION OF 225 NEW DONORS TOTALING $128,773.26 IN GIVING. "MAPS" WAS BLESSED WITH 4 STATE GRANTS THAT ALLOWED US TO PAY FOR EXTENSIVE ADVERTISING, TO PURCHASE BABY AND NEW MOM INCENTIVE ITEMS, AND TO SUPPORT CLIENTS WITH PERSONAL LIFE NEEDS BEYOND PARENTING ITEMS. WE CONDUCTED MULTIPLE PHYSICIAN OFFICE VISITS WITH THE HELP OF THESE GRANTS, TO BE ABLE TO PROMOTE OUR SERVICES WITH LOCAL OB PROVIDER OFFICES. IN 2025 MOUNTAIN AREA PREGNANCY SERVICES, DBA ASCEND WOMEN'S CENTER, CONTINUED TO MAKE AN IMPACT SERVING WOMEN AND MEN FACING A CRISIS PREGNANCY THROUGHOUT WNC.

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Trantor Score

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $1,612,142
Program Service Revenue $0
Investment Income $17,876
Other Revenue $-29,062
TOTAL REVENUE $1,600,956

Expense Breakdown

Grants Paid $0
Salaries & Benefits $520,529
Fundraising Expenses $131,739
Program Expenses $625,060
Other Expenses $848,996
TOTAL EXPENSES $1,369,525

Year-over-Year Comparison

2025 2024 Change
Revenue $1,600,956 $2,242,905 -0.3%
Expenses $1,369,525 $1,096,170 +0.2%
Net Income $231,431 $1,146,735 -0.8%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Liquidity & Cash Position

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Governance

Voting Members
8
Independent Members
8
Employees
13
Volunteers
22

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$152,921
Total Directors
9
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
TERRIE HART CHAIR 0.75
Officer Director
$0 $0 $0
CATHI DOORNBOS TREASURER 0.25
Officer Director
$0 $0 $0
DR DALE PICKENS BOARD MEMBER 0.50
Director
$0 $0 $0
RICK ADAMS VICE CHAIR 0.50
Officer Director
$0 $0 $0
DR ANGELA MEYER SECRETARY 0.50
Officer Director
$0 $0 $0
CHAD MORETZ BOARD MEMBER 0.50
Director
$0 $0 $0
RICK HUNTSINGER BOARD MEMBER 0.50
Director
$0 $0 $0
DEBBIE HRNCIR BOARD MEMBER 0.50
Director
$0 $0 $0
PENNY DAUGHTERY BOARD MEMBER 0.50
Director
$0 $0 $0
KRISTI BROWN EXECUTIVE DIRECTOR 36.00
Officer
$95,621 $1,432 $97,053
JEFF PORTER ASSISTANT DIRECTOR 36.00
Officer
$54,573 $1,295 $55,868
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,600,956 $1,369,525 $4,385,734 $231,431
2024 No data No data No data No data
2023 $1,990,194 $912,871 $3,193,489 $1,077,323
2022 $1,406,309 $897,107 $1,931,265 $509,202
2021 $1,140,474 $736,659 $1,114,611 $403,815
2020 $828,092 $691,649 $790,129 $136,443
2019 $573,385 $574,584 $587,185 $-1,199
2018 $508,088 $439,611 $598,936 $68,477
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