HIGH POINT CONVENTION & VISITORS B… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1995

Legal Domicile

Principal Officer

MELODY BURNETT

Phone

3368845255

Tax Period

2024-07-01 to 2025-06-30

HIGH POINT CONVENTION & VISITORS BUREAU INC DBA VISIT HIGH POINT, founded in 1995, is a community nonprofit that reported $2.7M in total revenue in fiscal year 2024.

Mission

The mission of Visit High Point is to position High Point as a destination that visitors will enjoy and that locals will want to promote.

Program Service Accomplishments

Program 1

Visit High Point is the official destination management and marketing organization that positions High Point as a vibrant destination that visitors will enjoy, and locals will want to promote. Our...

Visit High Point is the official destination management and marketing organization that positions High Point as a vibrant destination that visitors will enjoy, and locals will want to promote. Our vision is to leverage High Points reputation as the Home Furnishings Capital of the WorldTM and the home of a world-class University to further the evolution of High Point as a unique destination. While the focus is to increase economic impact by providing first-class service to our visitors and meeting planners, Visit High Point also works to develop our city as a year-round destination that is competitive in the marketplace, generating more brand ambassadors and fans. We want each visitor to make yourself at home in High Point, NC. Established by state legislation in 1984, Visit High Point, a non-profit 501 c 6 organization, is funded by a self-imposed three percent room occupancy tax on local hotels. No local taxpayer funds city, county, or state are used to fund Visit High Point. The Regional Visitors Center is located at 1634 N. Main St., Suite 102, High Point, N.C. For more information, visit www.visithighpoint.com.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $2,885,669

Program Service Revenue $18,960

Investment Income $-85,279

Other Revenue $-92,219

TOTAL REVENUE $2,727,131

Expense Breakdown

Grants Paid $265,601

Salaries & Benefits $780,529

Fundraising Expenses $0

Other Expenses $1,820,457

TOTAL EXPENSES $2,866,587

Year-over-Year Comparison

	2024	2023	Change
Revenue	$2,727,131	$2,650,567	+0.0%
Expenses	$2,866,587	$2,514,570	+0.1%
Net Income	$-139,456	$135,997	-2.0%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$144,357

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MELODY BURNETT	President	40.00	Officer	$128,299	$16,058	$144,357
MONICA PETERS	Director	0.00	Director	$0	$0	$0
STEPHEN POLLOCK	ASST TREASURER	0.00	Director	$0	$0	$0
TOM VAN DESSEL	CHAIR	0.00	Officer Director	$0	$0	$0
AMOY LINDO-COLEMAN	CHAIR ELECT	0.00	Director	$0	$0	$0
JUSTIN THOMPSON	Director	0.00	Director	$0	$0	$0
CARLVENA FOSTER	Director	0.00	Director	$0	$0	$0
ASHLEY WILLIAMS	Director	0.00	Director	$0	$0	$0
BRANDI CRUMLEY	Treasurer	0.00	Officer Director	$0	$0	$0
CONNIE LINEBERRY	Director	0.00	Director	$0	$0	$0
AYESHA OGLESBY	Director	0.00	Director	$0	$0	$0
TU SEN	Director	0.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$2,727,131	$2,866,587	$3,935,080	$-139,456
2024	$2,650,567	$2,514,570	$3,771,260	$135,997
2023	$2,543,832	$2,167,795	$2,317,514	$376,037
2022	$2,181,304	$1,718,065	$1,934,566	$463,239
2021	$1,500,833	$1,422,499	$1,523,913	$78,334
2020	$1,537,150	$1,963,148	$1,369,858	$-425,998
2019	$2,091,332	$1,775,033	$1,819,164	$316,299

HIGH POINT CONVENTION & VISITORS BUREAU INC DBA VISIT HIGH POINT