COPPER RIVER PRINCE WILLIAM SOUND MARKETING ASSOCIATION (EIN 562502443) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2005

Legal Domicile

Principal Officer

CHRISTA HOOVER

Phone

9074243459

Tax Period

2024-07-01 to 2025-06-30

COPPER RIVER PRINCE WILLIAM SOUND MARKETING ASSOCIATION, founded in 2005, is a small nonprofit in the Community Improvement sector that reported $534K in total revenue in fiscal year 2024. Revenue surged 48% from the prior year, signaling strong growth momentum. The organization ran a surplus of $142K, a strong 27% operating margin.

Mission

INCREASE THE VALUE OF SALMON HARVESTED FROM THE COPPER RIVER/PRINCE WILLIAM SOUND REGION THROUGH EFFECTIVE MARKETING, QUALITY ENHANCEMENT, RESEARCH AND COOPERATIVE PARTNERSHIPS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $480,129

Program Service Revenue $0

Investment Income $52,217

Other Revenue $1,328

TOTAL REVENUE $533,674

Expense Breakdown

Grants Paid $2,500

Salaries & Benefits $165,385

Fundraising Expenses $0

Other Expenses $223,420

TOTAL EXPENSES $391,305

Year-over-Year Comparison

	2024	2023	Change
Revenue	$533,674	$360,818	+0.5%
Expenses	$391,305	$381,614	+0.0%
Net Income	$142,369	$-20,796	-7.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$89,430

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CHRISTA HOOVER	EXECUTIVE DI	40.00	Officer	$81,000	$8,430	$89,430
BRET BRADFORD	BOARD PRESID	5.00	Officer Director	$0	$0	$0
MATT MAXWELL	BOARD VICE P	1.00	Officer Director	$0	$0	$0
BRAD REYNOLDS	BOARD SECRET	1.00	Officer Director	$0	$0	$0
JOHN WILLIAMS	BOARD TREASU	2.00	Officer Director	$0	$0	$0
DANNY CARPENTER	BOARD DIRECT	1.00	Director	$0	$0	$0
BILL LINDOW	BOARD DIRECT	1.00	Director	$0	$0	$0
EMMA OWECKE	BOARD DIRECT	1.00	Director	$0	$0	$0
RITA SPANN	BOARD DIRECT	1.00	Director	$0	$0	$0
MIKE WEBBER	BOARD DIRECT	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$533,674	$391,305	$972,140	$142,369
2024	No data	No data	No data	No data
2023	$318,511	$438,538	$770,871	$-120,027
2022	$238,677	$419,053	$898,624	$-180,376
2021	$541,253	$384,842	$1,294,348	$156,411
2020	$535,262	$383,063	$939,428	$152,199
2019	$407,924	$346,403	$768,758	$61,521
2018	$406,879	$495,178	$721,908	$-88,299

COPPER RIVER PRINCE WILLIAM SOUND MARKETING ASSOCIATION