MYRTLE BEACH AREA CHAMBER OF COMMERCE (EIN 570214572) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1947

Legal Domicile

Principal Officer

RANDALL MCKEEL

Phone

8436267444

Tax Period

2023-01-01 to 2023-12-31

MYRTLE BEACH AREA CHAMBER OF COMMERCE, founded in 1947, is a mid-sized nonprofit that reported $80.0M in total revenue in fiscal year 2023. Revenue grew 17% year-over-year, indicating healthy expansion.

Mission

THE ORGANIZATION PROMOTES, PROTECTS AND POSITIVELY IMPACTS ITS MEMBER BUSINESSES AND THE GRAND STRAND ECONOMY THROUGH A VARIETY OF ACTIVITIES AND PROGRAMS, INCLUDING ADVOCACY OF PUBLIC POLICY, TOURISM PROMOTION, DESTINATION ADVERTISING, DESTINATION BRANDING, BUSINESS PROMOTION, NETWORKING, LEADERSHIP DEVELOPMENT, BUSINESS TRAINING, CONVENTION/MEETING SALES, RESEARCH, BUSINESS SERVICES, JOB CREATION AND OTHER ACTIVITIES RELATED TO BUSINESS AND ECONOMIC DEVELOPMENT, AS IDENTIFIED IN ITS ORGANIZATIONAL MISSION STATEMENT.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $73,062,553

Program Service Revenue $5,551,323

Investment Income $1,433,228

Other Revenue $0

TOTAL REVENUE $80,047,104

Expense Breakdown

Grants Paid $29,823

Salaries & Benefits $4,802,891

Fundraising Expenses $0

Program Expenses $76,917,283

Other Expenses $73,374,067

TOTAL EXPENSES $78,206,781

Year-over-Year Comparison

	2023	2022	Change
Revenue	$80,047,104	$68,536,647	+0.2%
Expenses	$78,206,781	$66,307,487	+0.2%
Net Income	$1,840,323	$2,229,160	-0.2%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

250

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$946,317

Total Directors

$449,635

Key Employees

$409,404

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KAREN RIORDAN	PRESIDENT & CEO	37.50	Officer Director	$416,919	$32,716	$449,635
RYAN SWAIM	CHAIRMAN	1.00	Officer Director	$0	$0	$0
ALEX HUSNER	IMMEDIATE PAST CHAIRMAN	1.00	Officer Director	$0	$0	$0
JOHN RUTENBERG	TREASURER	1.00	Officer Director	$0	$0	$0
CHAD CARLSON	DIRECTOR	1.00	Director	$0	$0	$0
WOODY BROWNSON	DIRECTOR	1.00	Director	$0	$0	$0
KRISTEN CALL	DIRECTOR	1.00	Director	$0	$0	$0
HATTON GRAVELY	DIRECTOR	1.00	Director	$0	$0	$0
TRACY CONNER	DIRECTOR	1.00	Director	$0	$0	$0
LORI HEAFNER	DIRECTOR	1.00	Director	$0	$0	$0
JESSICA GREENE	DIRECTOR	1.00	Director	$0	$0	$0
MAYUR JERAM	DIRECTOR	1.00	Director	$0	$0	$0
ROSS MARTIN	DIRECTOR	1.00	Director	$0	$0	$0
MARK LOOS	DIRECTOR	1.00	Director	$0	$0	$0
PATRICK NORTON	DIRECTOR	1.00	Director	$0	$0	$0
CHRIS SHROFF	DIRECTOR	1.00	Director	$0	$0	$0
BHUMI PATEL	DIRECTOR	1.00	Director	$0	$0	$0
ALBERTO SEMIDEI	DIRECTOR	1.00	Director	$0	$0	$0
TODD SETZER	DIRECTOR	1.00	Director	$0	$0	$0
JAY SMITH	DIRECTOR	1.00	Director	$0	$0	$0
EILEEN SOISSON	DIRECTOR	1.00	Director	$0	$0	$0
VICTORIA TOBIN	EX OFFICIO	1.00	Director	$0	$0	$0
HEIDI VUKOV	DIRECTOR	1.00	Director	$0	$0	$0
MICHAEL BENSON	DIRECTOR	1.00	Director	$0	$0	$0
SEAN BAILEY	DIRECTOR	1.00	Director	$0	$0	$0
SUSAN COHEN	EX OFFICIO	1.00	Director	$0	$0	$0
JABOB SMITH	DIRECTOR	1.00	Director	$0	$0	$0
RANDALL MCKEEL	CHIEF FINANCIAL OFFICER	37.50	Officer	$193,530	$24,443	$217,973
STUART BUTLER	CHIEF MARKETING OFFICER	37.50	Officer	$249,247	$29,462	$278,709
ROBERT HARRIS	EVP OF SALES	37.50	Key Emp	$199,544	$17,516	$217,060
DIANE CHARNO	VP OF BRAND & COMMUNICATIONS	37.50	Key Emp	$162,086	$30,258	$192,344
MATTHEW METZGER	VP OF HR & OPERATIONS	37.50	Highest	$111,269	$10,213	$121,482
JAMES GRAY	VP OF PUBLIC POLICY	37.50	Highest	$134,940	$25,295	$160,235
CYNTHIA GETTIG	EVP OF BUSINESS DEVELOPMENT	37.50	Highest	$134,961	$29,008	$163,969
CYNDI MOHR	SENIOR SALES MANAGER	37.50	Highest	$104,699	$19,490	$124,189

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$80,047,104	$78,206,781	$47,754,213	$1,840,323
2022	$68,536,647	$66,307,487	$48,590,709	$2,229,160
2021	$59,150,520	$59,036,586	$40,830,987	$113,934
2020	$51,670,686	$51,296,802	$27,147,456	$373,884
2019	$51,732,358	$51,341,540	$24,010,148	$390,818
2018	$53,855,176	$53,261,487	$18,996,359	$593,689

MYRTLE BEACH AREA CHAMBER OF COMMERCE