Myrtle Beach Area Hospitality Association (EIN 570722064) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Legal Domicile

Principal Officer

Victoria Tobin

Phone

8436269668

Tax Period

2023-01-01 to 2023-12-31

Myrtle Beach Area Hospitality Association is a small nonprofit that reported $103K in total revenue in fiscal year 2023. Revenue fell 53% from the prior year — a significant decline worth monitoring. The organization ran a surplus of $16K, a strong 15% operating margin.

Mission

Membership support through communications and advocacy.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $78,114

Program Service Revenue $0

Investment Income $146

Other Revenue $24,308

TOTAL REVENUE $102,568

Expense Breakdown

Grants Paid $0

Salaries & Benefits $73,157

Fundraising Expenses $0

Program Expenses $81,059

Other Expenses $13,673

TOTAL EXPENSES $86,830

Year-over-Year Comparison

	2023	2022	Change
Revenue	$102,568	$218,499	-0.5%
Expenses	$86,830	$156,692	-0.4%
Net Income	$15,738	$61,807	-0.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$74,081

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Victoria Tobin	Executive Dir.	40.00	Officer	$0	$2,158	$74,081
Melissa Armstrong	Director	1.00	Director	$0	$0	$0
Courtnie Barnett	Director	1.00	Director	$0	$0	$0
Bob Andrews	Director	1.00	Director	$0	$0	$0
Nancy Bridges	Director	1.00	Director	$0	$0	$0
Steve Carr	VP - Attraction	1.00	Officer Director	$0	$0	$0
Laura Durant	Director	1.00	Director	$0	$0	$0
David Crone	Director	1.00	Director	$0	$0	$0
Georgena Dimitriadis	Director	1.00	Director	$0	$0	$0
Madeleine Condron	VP - Nonlodging	1.00	Officer Director	$0	$0	$0
Erik Johnson	Director	1.00	Director	$0	$0	$0
Sabrina Hilliard	Director	1.00	Director	$0	$0	$0
Jon Konkel	Director	1.00	Director	$0	$0	$0
Jeff Kowalski	VP - Restaurant	1.00	Officer Director	$0	$0	$0
Robert Stinnett	Director	1.00	Director	$0	$0	$0
Scott Martin	Director	1.00	Director	$0	$0	$0
Garrett Watts	Director	1.00	Director	$0	$0	$0
Tom McDonald	Director	1.00	Director	$0	$0	$0
Erik Reis	Director	1.00	Director	$0	$0	$0
Richard Scott	Director	1.00	Director	$0	$0	$0
Stephen Soisson	Director	1.00	Director	$0	$0	$0
Andy Wolfe	Director	1.00	Director	$0	$0	$0
Jeff Wood	Director	1.00	Director	$0	$0	$0
Jim Powalie	Director	1.00	Director	$0	$0	$0
Cory Cartwright	Secretary	1.00	Officer Director	$0	$0	$0
Tiffany Davis	Chair-Elect	1.00	Officer Director	$0	$0	$0
Randy Deveaux	Chairman	1.00	Officer Director	$0	$0	$0
Adam Townsend	Imme Past Chair	1.00	Officer Director	$0	$0	$0
Suzanne Hinde	Director	1.00	Director	$0	$0	$0
Adam Johnson	Treasurer	1.00	Officer Director	$0	$0	$0
Brandy Jordan Hughes	Director	1.00	Director	$0	$0	$0
Theresa Koren	Director	1.00	Director	$0	$0	$0
Karen Riordan	Director	1.00	Director	$0	$0	$0
Jennifer Walters	Director	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$102,568	$86,830	$358,636	$15,738
2022	$218,499	$156,692	$344,309	$61,807
2021	$97,749	$114,594	$277,780	$-16,845
2020	$124,462	$115,375	$294,625	$9,087
2019	$190,383	$168,109	$285,538	$22,274
2018	$155,490	$155,490	$263,264	No data
2017	$241,714	$224,714	$263,264	$17,000

Myrtle Beach Area Hospitality Association