VISITGREENVILLESC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1984

Legal Domicile

Principal Officer

HEATH DILLARD

Phone

8644210000

Tax Period

2024-07-01 to 2025-06-30

VISITGREENVILLESC, founded in 1984, is a mid-sized nonprofit that reported $15.9M in total revenue in fiscal year 2024. Revenue grew 9% year-over-year, indicating healthy expansion. Expenses of $15.0M left a modest 6% surplus.

Mission

VGSC IS ORGANIZED TO FOSTER IMPROVED BUSINESS CONDITIONS FOR THE TOURISM AND CONVENTION INDUSTRY IN THE UPSTATE OF SC WITH THE VISION OF BECOMING ONE OF THE MOST VISITED TRAVEL DESTINATIONS IN THE SOUTHEAST.

Program Service Accomplishments

Program 1

VISITGREENVILLESC REACHED NEARLY 22 MILLION U.S. HOUSEHOLDS, INFLUENCED 1.5 MILLION INCREMENTAL LEISURE TRIPS, AND GENERATED MORE THAN 450 MILLION IN LEISURE TOURISM SPENDING IN GREENVILLE COUNTY...

VISITGREENVILLESC REACHED NEARLY 22 MILLION U.S. HOUSEHOLDS, INFLUENCED 1.5 MILLION INCREMENTAL LEISURE TRIPS, AND GENERATED MORE THAN 450 MILLION IN LEISURE TOURISM SPENDING IN GREENVILLE COUNTY. THE ORGANIZATION ALSO BOOKED 271 FUTURE GROUPS WORTH 152 MILLION IN MEETINGS AND EVENTS IMPACT, CERTIFIED MORE THAN 400 RESIDENTS AS TOURISM AMBASSADORS, AND CONTINUED STRENGTHENING GREENVILLES APPEAL FOR TALENT AND BUSINESS ATTRACTION. NEARLY 9 MILLION IN PUBLIC FUNDING DELIVERED AN ESTIMATED 67 IN LOCAL ECONOMIC IMPACT AND 5 IN STATE AND LOCAL TAXES FOR EVERY 1 INVESTED.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $15,821,547

Investment Income $58,879

Other Revenue $9,802

TOTAL REVENUE $15,890,228

Expense Breakdown

Grants Paid $0

Salaries & Benefits $2,862,940

Fundraising Expenses $0

Other Expenses $12,101,293

TOTAL EXPENSES $14,964,233

Year-over-Year Comparison

	2024	2023	Change
Revenue	$15,890,228	$14,553,337	+0.1%
Expenses	$14,964,233	$16,657,018	-0.1%
Net Income	$925,995	$-2,103,681	-1.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

210

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$431,703

Total Directors

Key Employees

$374,756

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
HEATH DILLARD	PRESIDENT/CE	40.00	Officer	$280,365	$15,983	$296,348
JONATHAN BRASHIER	VP OF SALES	40.00	Key Emp	$191,170	$8,000	$199,170
BETH MOATS	VP OF MARKET	40.00	Key Emp	$168,546	$7,040	$175,586
MATTHEW DALBY	VP OF FINANC	40.00	Officer	$133,655	$1,700	$135,355
REBECCA MITTLEMAN	DIR OF SALES	40.00	Highest	$124,635	$1,175	$125,810
BETH PAUL	CHAIR	0.25	Officer Director	$0	$0	$0
DAVID EDWARDS	PAST CHAIR	0.25	Officer Director	$0	$0	$0
BEN CAMPBELL	VICE CHAIR	0.25	Officer Director	$0	$0	$0
LIZ SEMAN	TREASURER	0.25	Officer Director	$0	$0	$0
DOROTHY DOWE	DIRECTOR	0.25	Director	$0	$0	$0
FRANK FARMER	DIRECTOR FRO	0.25	Director	$0	$0	$0
BILL GROVES	DIRECTOR	0.25	Director	$0	$0	$0
CRYSTAL HENDRICKSON	DIRECTOR	0.25	Director	$0	$0	$0
MATT HOLLANDER	DIRECTOR	0.25	Director	$0	$0	$0
RYAN JOHNSTON	DIRECTOR	0.25	Director	$0	$0	$0
NAUMAN PANJWANI	DIRECTOR	0.25	Director	$0	$0	$0
CARLOS PHILLIPS	DIRECTOR	0.25	Director	$0	$0	$0
DAVID SCHAUM	DIRECTOR	0.25	Director	$0	$0	$0
CARL SOBOCINSKI	DIRECTOR	0.25	Director	$0	$0	$0
JAMES STEPHENS	DIRECTOR	0.25	Director	$0	$0	$0
MAX STEWART	DIRECTOR	0.25	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$15,890,228	$14,964,233	$7,146,966	$925,995
2024	No data	No data	No data	No data
2023	$12,055,626	$11,246,798	$7,304,868	$808,828
2021	$9,046,809	$6,712,850	$7,299,998	$2,333,959
2020	$6,156,731	$6,186,125	$4,089,273	$-29,394
2019	$9,441,645	$8,895,022	$3,289,117	$546,623
2018	$9,259,132	$9,245,436	$2,724,706	$13,696