HILTON HEAD AREA HOSPITALITY ASSOCIATION (EIN 570798565) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1995

Legal Domicile

Principal Officer

JEFF GERBER

Phone

8433019256

Tax Period

2024-07-01 to 2025-06-30

HILTON HEAD AREA HOSPITALITY ASSOCIATION, founded in 1995, is a small nonprofit that reported $499K in total revenue in fiscal year 2024.

Mission

TO PROMOTE THE HILTON HEAD ISLAND, SC HOSPITALITY INDUSTRY

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $499,042

Program Service Revenue $0

Investment Income $0

Other Revenue $0

TOTAL REVENUE $499,042

Expense Breakdown

Grants Paid $20,000

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $470,455

TOTAL EXPENSES $490,455

Year-over-Year Comparison

	2024	2023	Change
Revenue	$499,042	$503,557	0.0%
Expenses	$490,455	$502,134	0.0%
Net Income	$8,587	$1,423	+5.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

200

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JAMES HILL	PRESIDENT & DIRECTOR	5.00	Officer Director	$0	$0	$0
SARAH MORGOT	SECRETARY & DIRECTOR	2.00	Officer Director	$0	$0	$0
GARY WHITEHEAD	TREASURER & DIRECTOR	3.00	Officer Director	$0	$0	$0
MIKE KAUP	VICE PRESIDENT & DIRECTOR	2.00	Officer Director	$0	$0	$0
MARLA MORRIS	DIRECTOR	2.00	Director	$0	$0	$0
CHRISTOPHER TASSONE	DIRECTOR	2.00	Director	$0	$0	$0
ANDREA FASANO	DIRECTOR EMERITUS	2.00	Director	$0	$0	$0
HEATHER MASTROPOLE	DIRECTOR	2.00	Director	$0	$0	$0
JEFF GERBER	EXECUTIVE DIRECTOR	40.00	Director	$0	$0	$0
CHRISTINA LIAOS	DIRECTOR	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$499,042	$490,455	$296,055	$8,587
2024	$503,557	$502,134	$277,468	$1,423

HILTON HEAD AREA HOSPITALITY ASSOCIATION