MISSISSIPPI ORGAN RECOVERY AGENCY

THE MISSISSIPPI ORGAN RECOVERY AGENCY (MORA) WORKED TO GENERATE AWARENESS AND INCREASE DONOR AUTHORIZATIONS IN MISSISSIPPI'S DONOR REGISTRY THROUGH THE MS DEPARTMENT OF PUBLIC SAFETY, MS DEPARTMENT OF WILDLIFE, FISHERIES AND PARKS, AND REGISTERME.ORG. IN 2024, 83,391 NEW REGISTERED DONORS JOINED THE DONOR REGISTRY.IN 2024, MORA UTILIZED STAFF, RESOURCES, AND THE PERSON POWER OF 335 VOLUNTEERS WHO PUT IN 256 HOURS TO PROMOTE ORGAN, EYE, AND TISSUE DONATION AWARENESS THROUGHOUT MORA'S DESIGNATED SERVICE REGION.IN 2024, MORA'S PUBLIC EDUCATION EMPHASIS INCLUDED: DONATION AWARENESS TO THE GENERAL PUBLIC THROUGH BUT NOT LIMITED TO EDUCATIONAL FACILITIES, ADVERTISING, COMMUNITY EVENTS, SPEAKING ENGAGEMENTS, PROMOTIONAL EVENTS, RECOGNITION CEREMONIES, AND OUTREACH THROUGH THE FAITH COMMUNITIES.2024 MEDIA AND SPECIALTY ADVERTISING PROMOTING DONATION AWARENESS AND ENCOURAGING REGISTRATIONS AT WWW.MSORA.ORG & WWW.REGISTERME.ORG: - MORA MONTHLY NEWSLETTER EMAILED TO REGISTERED DONORS, HOSPITAL STAFF, MEDICAL PROFESSIONALS, DONATION ADVOCATES, AND THE GENERAL PUBLIC. - INTEGRATED USE OF SOCIAL AND MOBILE MEDIA MARKETING INCLUDING FACEBOOK, TWITTER, INSTAGRAM, TIKTOK AND YOUTUBE TO PROMOTE DONOR AWARENESS EVENTS AND ENCOURAGE DONOR REGISTRATIONS. - MORA'S "YES YOU SHOULD" CAMPAIGN CONTINUED ACROSS MULTIPLE AVENUES OF MEDIA TARGETING AWARENESS IN THE AFRICAN AMERICAN COMMUNITY IN CENTRAL MS. - PRESS RELEASES AND PUBLIC SERVICE DONATION AWARENESS INFORMATION SENT TO MEDIA IN THE STATE. - REGISTERME.ORG DONOR REGISTRY INFORMATION PROMOTED VIA STATEWIDE MEDIA OUTLETS. - PAID RADIO, TELEVISION, ONLINE, AND PRINT ADVERTISING COMBINED WITH IN-KIND ADVERTISING. - IN 2024, 11,958 NEW REGISTRANTS FILLED OUT THE ONLINE MISSISSIPPI HUNTING AND FISHING LICENSE APPLICATION AND SAID "YES" TO DONATION. - MORA PARTICIPATED IN MULTIPLE EVENTS THROUGHOUT THE YEAR TO GIVE BACK TO OUR LOCAL COMMUNITIES. SOME OF THE EVENTS INCLUDED A RED BEANS AND RICE COOK-OFF, A CHILI COOK-OFF IN FLOWOOD, A TOY DRIVE FOR THE KIDS AT BATSON, AND A WARM CLOTHING COLLECTION FOR STEWPOT.2024 EDUCATION AND EVENTS PROMOTING DONATION AWARENESS AND ENCOURAGING REGISTRATION IN REGISTERME.ORG: - DONOR AWARENESS AND DONOR REGISTRY MATERIALS DISTRIBUTED AT HEALTH FAIRS, SCHOOLS, CONFERENCES, COMMUNITY, AND WORKPLACE PARTNERSHIP EVENTS. - DONOR EDUCATION CURRICULUM TAUGHT IN HEALTH SCIENCE, SCIENCE, AND DRIVER'S ED CLASSES WITHIN THE MORA SERVICE AREA. DURING THE 2023-2024 SCHOOL YEAR, 9,229 STUDENTS WERE REACHED IN 108 SCHOOL VISITS. ANOTHER 8,000+ WERE REACHED AT EVENTS GEARED TOWARD CAREER OPPORTUNITIES. - CONTINUED DONOR AWARENESS INITIATIVES TARGETING DPS LEADERSHIP AND STAFF AT DPS LOCATIONS. ONE DONATE LIFE MS STATE TEAM MEETING WITH MID-SOUTH TRANSPLANT FOUNDATION & MISSISSIPPI DPS.NATIONAL DONATE LIFE MONTH (NDLM) ACTIVITIES DURING APRIL 2024: - DONATE LIFE FLAG-RAISING CEREMONIES AT HOSPITALS IN RECOGNITION OF SPECIAL DATES AND IN HONOR OF LIFE-SAVING ORGAN AND TISSUE DONATIONS. - PARTICIPATED IN THE SOUTH JACKSON NEIGHBORHOOD ASSOCIATION PARADE AND HEALTH FAIR. - RACING FOR DONATION 8K & 5K RACE.MAJOR EVENTS HOSTED BY MORA: - INFLUENCING THE FUTURE OF DONATION - A BLACK HISTORY MONTH CELEBRATION WAS HELD ON FEBRUARY 6, 2024, AND HIGHLIGHTED LOCAL INFLUENCERS THAT PARTICIPATED IN THE "YES YOU SHOULD" CAMPAIGN AND ENCOURAGED ATTENDEES TO REGISTER TO BE ORGAN DONORS. - HERO 100 BIKE RIDE WAS HELD ON MARCH 5, 2024, TO RAISE AWARENESS ON THE MS COAST FOR ORGAN, EYE, AND TISSUE DONATION. - 2024 DONOR FAMILY RECOGNITION CEREMONIES IN HATTIESBURG, BILOXI, FLOWOOD, AND TUPELO THAT FEATURED ORNAMENTS AND PHOTOS HONORING THEIR LOVED ONES. - MORA PARTNERED WITH LOPA TO HAVE A TABLE AT THE BRONNER BROTHERS HAIR SHOW IN NEW ORLEANS TO PROMOTE THE LIFESAVING SHOPTALK INITIATIVE. - DURING 2024, MORA STAFF COMPLETED APPROXIMATELY 1750 HOURS WORKING ON FUNDRAISING EVENTS THAT INCLUDED THE INFLUENCING THE FUTURE OF DONATION - A BLACK HISTORY MONTH CELEBRATION, HERO 100 BIKE RIDE, AND RACING FOR DONATION 8K/5K. THESE HOURS INCLUDED, BUT WERE NOT LIMITED TO CREATING MARKETING MATERIALS, MEETINGS WITH COMMUNITY STAKEHOLDERS AND POTENTIAL SPONSORS, EVENT PLANNING, VOLUNTEER OUTREACH, WORKING THE EVENTS, AND EVENT DEBRIEFING.