FLORIDA PUBLIC RELATIONS ASSOCIATION INC (EIN 591023019) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1938

Legal Domicile

Principal Officer

CHERAY KEYES-SHIMA

Phone

9413652135

Tax Period

2023-09-01 to 2024-08-31

FLORIDA PUBLIC RELATIONS ASSOCIATION INC, founded in 1938, is a small nonprofit that reported $638K in total revenue in fiscal year 2023. Revenue surged 21% from the prior year, signaling strong growth momentum. Expenses of $614K left a modest 4% surplus.

Mission

THE FLORIDA PUBLIC RELATIONS ASSOCIATION IS DEDICATED TO DEVELOPING PUBLIC RELATIONS PRACTITIONERS WHO , THROUGH ETHICAL AND STANDARDIZED PRACTICES ENHANCE THE PUBLIC RELATIONS PROFESSION IN FLORIDA.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $256,822

Program Service Revenue $381,239

Investment Income $12

Other Revenue $0

TOTAL REVENUE $638,073

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $380,098

Other Expenses $614,181

TOTAL EXPENSES $614,181

Year-over-Year Comparison

	2023	2022	Change
Revenue	$638,073	$528,033	+0.2%
Expenses	$614,181	$519,694	+0.2%
Net Income	$23,892	$8,339	+1.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
WENDY CRITES WACKER	PRESIDENT	1.00	Officer Director	$0	$0	$0
JULIE FREY	PRESIDENT - ELECT	1.00	Director	$0	$0	$0
JAY MORGAN SCHLEUNING	IMMEDIATE PAST PRESIDENT	2.00	Officer Director	$0	$0	$0
ELISE RAMER	VICE PRESIDENT OF ANNUAL C	1.00	Director	$0	$0	$0
CHRIS GRAHAM	VICE PRESIDENT OF COMMUNIC	1.00	Director	$0	$0	$0
KEVIN CHRISTIAN	VICE PRESIDENT OF CREDENTI	1.00	Director	$0	$0	$0
TINA BANNER	VP OF DIGITAL MEDIA	1.00	Director	$0	$0	$0
MELISSA DIMARIA	VP OF DIVERSITY, EQUITY &	1.00	Director	$0	$0	$0
APRIL SALTER	VP OF FINANCE	1.00	Director	$0	$0	$0
LINDSAY HUDOCK	VP OF GOLDEN IMAGE	1.00	Director	$0	$0	$0
AMANDA HANDLEY	VICE PRESIDENT OF MEMBER S	1.00	Director	$0	$0	$0
LINDSEY ROBERTSON	VP OF PROFESSIONAL DEVELOP	1.00	Director	$0	$0	$0
LYNN HOBECK BATES	VP OF RESEARCH & PLANNING	1.00	Director	$0	$0	$0
HEIDI OTWAY	VP OF SPONSORSHIP DEVELOPMENT	1.00	Director	$0	$0	$0
AMY AZOULAY	VP OF STUDENT SERVICES	1.00	Director	$0	$0	$0
AMELIA BELL	COUNSELORS'NETWORK CHAIR	1.00	Director	$0	$0	$0
TRISH KAPUSTKA	FPRE FOUNDATION CHAIR	1.00	Director	$0	$0	$0
SAMANTHA SENGER	LEADERSHIP FPRA CHAIR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$638,073	$614,181	$312,794	$23,892
2023	$528,033	$519,694	$328,746	$8,339
2022	$531,105	$377,519	$309,717	$153,586
2021	$600,592	$596,507	$236,682	$4,085
2020	$429,304	$445,252	$232,597	$-15,948
2019	$777,709	$765,561	$251,933	$12,148
2018	$631,568	$638,736	$243,909	$-7,168

FLORIDA PUBLIC RELATIONS ASSOCIATION INC