THE POYNTER INSTITUTE FOR MEDIA STUDIES INC

EIN: 591630423 501(c)(3) Education

ST PETERSBURG, FL

Total Revenue
$15,869,602
Total Expenses
$15,343,965
Total Assets
$53,172,582
Net Assets
$52,612,287
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Financial Trends

Organization Details

Formation Year
1975
Legal Domicile
FL
Principal Officer
NEIL BROWN
Phone
7278219494
Tax Period
2023-01-01 to 2023-12-31

THE POYNTER INSTITUTE FOR MEDIA STUDIES INC, founded in 1975, is a mid-sized nonprofit in the Education sector that reported $15.9M in total revenue in fiscal year 2023. Expenses of $15.3M left a modest 3% surplus.

Mission

THE POYNTER INSTITUTE IS A SCHOOL DEDICATED TO TEACHING AND INSPIRING JOURNALISTS AND MEDIA LEADERS. IT PROMOTES EXCELLENCE AND INTEGRITY IN THE PRACTICE OF CRAFT AND IN THE PRACTICAL LEADERSHIP OF SUCCESSFUL BUSINESSES. IT STANDS FOR A JOURNALISM THAT INFORMS CITIZENS AND ENLIGHTENS PUBLIC DISCOURSE. IT CARRIES FORWARD NELSON POYNTER'S BELIEF IN THE VALUE OF INDEPENDENT JOURNALISM.

Program Service Accomplishments

Program 1
Expenses: $5,817,296 Revenue: $2,399,648

POYNTER PROVIDES IN-DEPTH, NON-PARTISAN FACT-CHECKING BOTH WITH GUIDELINES AND GOVERNANCE FOR FACT-CHECKERS WORLDWIDE AS WELL AS THROUGH DOMESTIC PRACTICES. THE INTERNATIONAL FACT-CHECKING NETWORK...

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POYNTER PROVIDES IN-DEPTH, NON-PARTISAN FACT-CHECKING BOTH WITH GUIDELINES AND GOVERNANCE FOR FACT-CHECKERS WORLDWIDE AS WELL AS THROUGH DOMESTIC PRACTICES. THE INTERNATIONAL FACT-CHECKING NETWORK (IFCN) IS A UNIT OF THE POYNTER INSTITUTE DEDICATED TO BRINGING TOGETHER FACT-CHECKERS WORLDWIDE. THE IFCN WAS LAUNCHED IN SEPTEMBER 2015 TO SUPPORT A BOOMING CROP OF FACT-CHECKING INITIATIVES BY PROMOTING BEST PRACTICES AND EXCHANGES IN THIS FIELD. IN ADDITION TO SUPPORTING A CODE OF PRINCIPLES WITH 169 ORGANIZATIONS PARTICIPATING IN THE VERIFICATION PROCESS FOR FACT-CHECKERS WORLDWIDE, THE IFCN ALSO PROVIDES GLOBAL TRAINING AND SUMMITS TO IMPROVE THE CRAFT. FOR ITS COLLABORATION EFFORTS, THE IFCN WAS NOMINATED IN 2021 FOR THE NOBEL PEACE PRIZE. POYNTER ALSO MANAGES ONE OF THE FOREMOST NATIONAL FACT-CHECKING BRANDS, POLITIFACT. POLITIFACT PROVIDES DAILY FACT-CHECKING AND RESOURCES TO BOTH JOURNALISTS AND THE PUBLIC. IN ADDITION, POLITIFACT TRAINS AND EDUCATES OTHER FACT-CHECKERS AS WELL AS HOLDS CITIZEN TRAINING EVENTS.

Program 2
Expenses: $4,329,260 Revenue: $2,303,454

THE POYNTER INSTITUTE IN ST. PETERSBURG, FL, IS A SCHOOL DEDICATED TO THE BELIEF THAT THE PRACTICE OF EXCELLENT JOURNALISM IS ESSENTIAL TO A SUCCESSFUL DEMOCRACY.LED BY A PRESIDENT, SENIOR VICE...

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THE POYNTER INSTITUTE IN ST. PETERSBURG, FL, IS A SCHOOL DEDICATED TO THE BELIEF THAT THE PRACTICE OF EXCELLENT JOURNALISM IS ESSENTIAL TO A SUCCESSFUL DEMOCRACY.LED BY A PRESIDENT, SENIOR VICE PRESIDENT AND VICE PRESIDENT, POYNTER EMPLOYS A FULL-TIME FACULTY AND STAFF, AS WELL AS NUMEROUS ADJUNCT TEACHERS TO REACH ITS PRINCIPAL AUDIENCES OF PROFESSIONAL AND NONPROFESSIONAL JOURNALISTS, EDUCATORS AND MEDIA LEADERS. IN ADDITION, THE INSTITUTE OFFERS PROGRAMS FOR COLLEGE, HIGH SCHOOL AND MIDDLE SCHOOL STUDENTS, AS WELL AS FOR CITIZENS INTERESTED IN LEARNING MORE ABOUT JOURNALISM AND ITS IMPACT ON SOCIETY.THESE COURSES ARE OFFERED AT MANY LOCATIONS, INCLUDING POYNTER'S HEADQUARTERS, NOTABLE CONFERENCE LOCATIONS IN MAJOR CITIES, AND CLIENT LOCATIONS AS CUSTOM PROGRAMS DESIGNED FOR SPECIFIC AUDIENCES.POYNTER'S CURRICULUM, BOTH IN CONTENT AND DELIVERY, EMPHASIZES THE NEW AND THE TIMELESS. AT THE HEART OF POYNTER'S CURRENT COURSE LIST ARE PROGRAMS FOR MASTERING THE TOOLS REQUIRED IN TODAY'S FAST-CHANGING MEDIA WORLD. ITS ON-CAMPUS SEMINAR LIST INCLUDES TITLES LIKE THESE: ESSENTIAL SKILLS FOR NEW MANAGERS, LEADERSHIP ACADEMY, AND REPORTING & EDITING SUMMIT. POYNTER CONTINUES TO STRESS JOURNALISTIC ESSENTIALS BLENDED WITH EXAMPLES THAT FIT THE MODERN NEWSROOM ROLES AND STRUCTURE. THOSE PROGRAMS FOCUS ON REPORTING, WRITING, AND EDITING; ETHICAL DECISION-MAKING; DIVERSITY; MANAGEMENT AND LEADERSHIP; AND DIGITAL JOURNALISM.IN ADDITION TO ITS COURSES, POYNTER ALSO LEADS EFFORTS TO HELP GUARANTEE THAT THE PRACTICE OF JOURNALISM WILL BE SUSTAINED IN THE FUTURE. FOR EXAMPLE:- THE CREATION OF THE CRAIG NEWMARK CENTER FOR ETHICS AND LEADERSHIP TO EXPAND POYNTER'S ROLE IN ETHICS AND LEADERSHIP TRAINING, INCLUDING TO PROVIDE CUSTOM ADVICE AND TRAINING TO PROFESSIONAL NEWSROOMS ON STORIES AND POLICIES, ADVANCE THE ETHICAL STANDARDS THAT GUIDE PROFESSIONAL NEWS ORGANIZATIONS, HOST GATHERINGS WHERE JOURNALISTS AND EXPERTS CAN EXCHANGE IDEAS AND SPONSOR RESEARCH INTO BUILDING TRUST IN NEWS AND THE DEMOCRATIC PROCESS.- TOPICAL REPORTING SEMINARS, SUPPORTED BY THE MACARTHUR FOUNDATION AND OTHER FUNDERS, MEET THE GROWING NEED TO PROVIDE JOURNALISTS AND OTHERS WITH SUBJECT-SPECIFIC EXPERTISE AND PRACTICAL REPORTING TRAINING ON ISSUES OR TOPICS IN THE NEWS.- AN ENDOWMENT TRANSFERRED TO POYNTER FROM THE NEWSPAPER ASSOCIATION OF AMERICA (LATER AMERICAN PRESS INSTITUTE) RECEIVED FROM THE KNIGHT FOUNDATION TRACKS THE DIGITAL TRANSFORMATION OF NEWS MEDIA AND ENABLES POYNTER TO EXTEND THE PRACTICAL TRAINING OF DIGITAL TOOLS.IN 2023, 42,488 STUDENTS PARTICIPATED IN 190 REGULAR OR CUSTOM COURSES AND PUBLIC PROGRAMS. MANY OF THEM RECEIVED SCHOLARSHIPS OR OTHER ASSISTANCE WITH TUITION AND/OR TRAVEL EXPENSES. POYNTER UNDERWRITES A PORTION OF PROGRAM COSTS FOR ALL STUDENTS. THOUSANDS OF STUDENTS, PROFESSORS, AND OTHER PROFESSIONALS RECEIVED ASSISTANCE WITH TUITION OR ATTENDED VARIOUS POYNTER PROGRAMS FREE OF CHARGE. IN ADDITION TO THEIR WORK AT THE INSTITUTE, POYNTER FACULTY MEMBERS PROVIDE PRO BONO INSTRUCTIONAL SERVICE TO JOURNALISM ORGANIZATIONS, PARTICULARLY THOSE INTENDED TO SERVE MEMBERS OF MINORITY GROUPS. IN 2023, IN PARTNERSHIP WITH THE TAMPA BAY RAYS, THE CITY OF ST. PETERSBURG, AND THE WELLS FARGO FOUNDATION, POYNTER CONTINUED ITS COMMITMENT TO THE "WRITE FIELD" PROGRAM TO TEACH AT-RISK MIDDLE SCHOOL BOYS IN ITS HOME COMMUNITY THE VALUE OF WRITING AND JOURNALISM THROUGH THE CONTEXT OF A ONE-YEAR WRITING AND LIFE SKILLS PROGRAM.POYNTER ENJOYS A GLOBAL REPUTATION. IN 2023, POYNTER TRAINED INDIVIDUALS FROM ALL 50 STATES AND OVER 160 COUNTRIES. THE MOST RECENT COURSE OFFERINGS CAN BE LOCATED ON THE WEB AT WWW.POYNTER.ORG.

Program 3
Expenses: $2,651,970 Revenue: $865,890

IN ADDITION, THE POYNTER INSTITUTE EXPANDED ITS MEDIAWISE PROJECT. THE MEDIAWISE PROJECT EMPOWERS PEOPLE OF ALL AGES TO BECOME MORE CRITICAL CONSUMERS OF CONTENT ONLINE, TEACHING PEOPLE DIGITAL MEDIA...

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IN ADDITION, THE POYNTER INSTITUTE EXPANDED ITS MEDIAWISE PROJECT. THE MEDIAWISE PROJECT EMPOWERS PEOPLE OF ALL AGES TO BECOME MORE CRITICAL CONSUMERS OF CONTENT ONLINE, TEACHING PEOPLE DIGITAL MEDIA LITERACY AND FACT-CHECKING SKILLS TO SPOT MISINFORMATION AND DISINFORMATION, WITH INITIATIVES SPECIFICALLY DESIGNED TO ENGAGE GEN Z, COLLEGE STUDENTS AND OLDER AMERICANS. IN 2023, THE MEDIAWISE CONTENT WAS VIEWED OVER 15 MILLION TIMES. IN TOTAL, MEDIAWISE HAS REACHED OVER 100 MILLION PEOPLE SINCE ITS INCEPTION IN 2018.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $9,988,190
Program Service Revenue $5,520,828
Investment Income $480,729
Other Revenue $-120,145
TOTAL REVENUE $15,869,602

Expense Breakdown

Grants Paid $1,086,819
Salaries & Benefits $7,463,072
Fundraising Expenses $360,057
Program Expenses $12,798,526
Other Expenses $6,794,074
TOTAL EXPENSES $15,343,965

Year-over-Year Comparison

2023 2022 Change
Revenue $15,869,602 $14,970,668 +0.1%
Expenses $15,343,965 $14,375,166 +0.1%
Net Income $525,637 $595,502 -0.1%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
12
Independent Members
7
Employees
91
Volunteers
10

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$885,721
Total Directors
13
$1,444,824
Key Employees
0
$0
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
CONAN GALLATY TRUSTEE 1.00
Director
$0 $1,432 $411,034
NEIL BROWN PRESIDENT 37.50
Officer Director
$331,386 $32,814 $364,200
JESSICA M NAVARRO COO & CFO 37.50
Officer Director
$203,615 $36,707 $240,322
KELLY B MCBRIDE SENIOR VP 37.50
Officer Director
$208,773 $22,426 $231,199
JENNIFER ORSI TRUSTEE (THRU 03/13/23) 1.00
Director
$112,800 $3,269 $116,069
PAUL C TASH CHAIRMAN 5.00
Officer Director
$50,000 $0 $50,000
LORI BERGEN TRUSTEE 1.00
Director
$5,000 $0 $5,000
STEPHEN BUCKLEY TRUSTEE 1.00
Director
$5,000 $0 $5,000
MONICA DAVEY TRUSTEE 1.00
Director
$5,000 $0 $5,000
PAULA ELLIS TRUSTEE 1.00
Director
$5,000 $0 $5,000
ROBERT KING TRUSTEE 1.00
Director
$5,000 $0 $5,000
ANN MARIE LIPINSKI TRUSTEE 1.00
Director
$5,000 $0 $5,000
LORI WALDON-DEADWYLER TRUSTEE (AS OF 09/29/23) 1.00
Director
$2,000 $0 $2,000
SITARA S NIEVES VP TEACHING & ORGN'L STRATEGY 37.50
Highest
$195,745 $2,356 $198,101
DEBORAH W READ CHIEF DEVELOPMENT OFFICER 37.50
Highest
$168,792 $1,932 $170,724
AARON M SHAROCKMAN VP SALES & STRATEGIC PARTNERSHIPS 37.50
Highest
$154,432 $1,944 $156,376
CHRISTINA L DYAKON SENIOR DIRECTOR, EXPERIENCE & EVENTS 37.50
Highest
$115,437 $18,302 $133,739
TONY P ELKINS FACULTY 37.50
Highest
$108,757 $17,976 $126,733
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $15,869,602 $15,343,965 $53,172,582 $525,637
2022 $14,970,668 $14,375,166 $52,443,430 $595,502
2021 $13,169,218 $10,543,785 $51,768,897 $2,625,433
2020 $14,644,938 $12,159,083 $49,655,166 $2,485,855
2019 $14,903,401 $9,075,923 $46,556,766 $5,827,478
2018 $9,484,762 $8,747,929 $40,609,067 $736,833
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