Tampa Bay Convention & Visitors Bureau Inc (EIN 592529118) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1985

Legal Domicile

Principal Officer

Santiago Corrada

Phone

8008268358

Tax Period

2023-10-01 to 2024-09-30

Tampa Bay Convention & Visitors Bureau Inc, founded in 1985, is a mid-sized nonprofit that reported $32.3M in total revenue in fiscal year 2023. Revenue grew 16% year-over-year, indicating healthy expansion.

Mission

Promote the Hillsborough County destination to tourists nationally and internationally.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $488,955

Program Service Revenue $31,477,220

Investment Income $171,752

Other Revenue $198,035

TOTAL REVENUE $32,335,962

Expense Breakdown

Grants Paid $145,055

Salaries & Benefits $6,000,774

Fundraising Expenses $0

Other Expenses $25,464,798

TOTAL EXPENSES $31,610,627

Year-over-Year Comparison

	2023	2022	Change
Revenue	$32,335,962	$27,848,802	+0.2%
Expenses	$31,610,627	$27,335,371	+0.2%
Net Income	$725,335	$513,431	+0.4%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

102

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$521,829

Total Directors

$521,829

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Ray Matthews	Board Chair	1.00	Officer Director	$0	$0	$0
Evette Torres	Chair Elect	1.00	Officer Director	$0	$0	$0
Pam Barber	Secretary/Treasurer	1.00	Officer Director	$0	$0	$0
Raul Aguilera	Immediate Past Chair	1.00	Director	$0	$0	$0
Stewart Clark	Director	1.00	Director	$0	$0	$0
John Bennett	Director	1.00	Director	$0	$0	$0
Dave Burton	Director	1.00	Director	$0	$0	$0
Christopher Minner	Director	1.00	Director	$0	$0	$0
Joe Collier	Director	1.00	Director	$0	$0	$0
Brian Butler	Director	1.00	Director	$0	$0	$0
Pat Ciaccio	Director	1.00	Director	$0	$0	$0
Jeff Antonaccio	Director	1.00	Director	$0	$0	$0
Cheryl Flood	Director	1.00	Director	$0	$0	$0
Jill Manthey	Director	1.00	Director	$0	$0	$0
Ann Kulig	Director	1.00	Director	$0	$0	$0
Peter Wright	Director	1.00	Director	$0	$0	$0
Ron McAnaugh	Director	1.00	Director	$0	$0	$0
Les Miller	Director	1.00	Director	$0	$0	$0
Joseph Couceiro	Director	1.00	Director	$0	$0	$0
Craig Richard	Director	1.00	Director	$0	$0	$0
Patrick Sorge	Director	1.00	Director	$0	$0	$0
Greg Horwedel	Director	1.00	Director	$0	$0	$0
Bob Morrison	Director	1.00	Director	$0	$0	$0
Chris Plasencia	Director	1.00	Director	$0	$0	$0
Chad Lobner	Director	1.00	Director	$0	$0	$0
Santiago Corrada	President/CEO	40.00	Officer Director	$493,347	$28,482	$521,829
Steve Griggs	Director	1.00	Director	$0	$0	$0
Greg Holland	Director	1.00	Director	$0	$0	$0
JoLynn Lokey	Chief Operating Officer	40.00	Highest	$294,947	$41,505	$336,452
Patrick Harrison	Chief Marketing Officer	40.00	Highest	$220,129	$22,906	$243,035
Adam Depiro	VP of Convention Sales	40.00	Highest	$155,048	$41,289	$196,337
Keith Bukovan	VP of Information Technolo	40.00	Highest	$140,731	$29,329	$170,060

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$32,335,962	$31,610,627	$11,985,918	$725,335
2023	$27,848,802	$27,335,371	$12,301,510	$513,431
2022	$20,737,160	$20,073,485	$12,581,714	$663,675
2021	$16,723,785	$20,042,178	$9,049,029	$-3,318,393
2020	$16,850,759	$12,657,007	$10,610,366	$4,193,752
2019	$16,376,685	$16,804,339	$6,043,949	$-427,654
2018	$15,313,447	$14,065,510	$6,878,913	$1,247,937

Tampa Bay Convention & Visitors Bureau Inc