Tampa Bay Convention & Visitors Bureau Inc

EIN: 592529118

Tampa, FL

Total Revenue
$32,335,962
Total Expenses
$31,610,627
Total Assets
$11,985,918
Net Assets
$5,664,693
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1985
Legal Domicile
FL
Principal Officer
Santiago Corrada
Phone
8008268358
Tax Period
2023-10-01 to 2024-09-30

Tampa Bay Convention & Visitors Bureau Inc, founded in 1985, is a mid-sized nonprofit that reported $32.3M in total revenue in fiscal year 2023. Revenue grew 16% year-over-year, indicating healthy expansion.

Mission

To market and promote the Hillsborough County destination to tourists nationally and internationally.

Program Service Accomplishments

Program 1

Visit Tampa Bay is the destination marketing and leadership organization for Hillsborough County, Florida, whose mission is to create economic impact by increasing visitation and spend to the...

Read more

Visit Tampa Bay is the destination marketing and leadership organization for Hillsborough County, Florida, whose mission is to create economic impact by increasing visitation and spend to the destination. For FY24, with a budget of approximately $32.7 million, Visit Tampa Bay implemented strategic sales initiatives, as well as marketing and public relations campaigns that directly contributed to the local community's economic development, business climate, and quality of life.(continued on Schedule O)

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $488,955
Program Service Revenue $31,477,220
Investment Income $171,752
Other Revenue $198,035
TOTAL REVENUE $32,335,962

Expense Breakdown

Grants Paid $145,055
Salaries & Benefits $6,000,774
Fundraising Expenses $0
Other Expenses $25,464,798
TOTAL EXPENSES $31,610,627

Year-over-Year Comparison

2023 2022 Change
Revenue $32,335,962 $27,848,802 +0.2%
Expenses $31,610,627 $27,335,371 +0.2%
Net Income $725,335 $513,431 +0.4%
Key Indicators
✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
28
Independent Members
27
Employees
102
Volunteers
27

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$521,829
Total Directors
28
$521,829
Key Employees
0
$0
Highest Compensated
4
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Ray Matthews Board Chair 1.00
Officer Director
$0 $0 $0
Evette Torres Chair Elect 1.00
Officer Director
$0 $0 $0
Pam Barber Secretary/Treasurer 1.00
Officer Director
$0 $0 $0
Raul Aguilera Immediate Past Chair 1.00
Director
$0 $0 $0
Stewart Clark Director 1.00
Director
$0 $0 $0
John Bennett Director 1.00
Director
$0 $0 $0
Dave Burton Director 1.00
Director
$0 $0 $0
Christopher Minner Director 1.00
Director
$0 $0 $0
Joe Collier Director 1.00
Director
$0 $0 $0
Brian Butler Director 1.00
Director
$0 $0 $0
Pat Ciaccio Director 1.00
Director
$0 $0 $0
Jeff Antonaccio Director 1.00
Director
$0 $0 $0
Cheryl Flood Director 1.00
Director
$0 $0 $0
Jill Manthey Director 1.00
Director
$0 $0 $0
Ann Kulig Director 1.00
Director
$0 $0 $0
Peter Wright Director 1.00
Director
$0 $0 $0
Ron McAnaugh Director 1.00
Director
$0 $0 $0
Les Miller Director 1.00
Director
$0 $0 $0
Joseph Couceiro Director 1.00
Director
$0 $0 $0
Craig Richard Director 1.00
Director
$0 $0 $0
Patrick Sorge Director 1.00
Director
$0 $0 $0
Greg Horwedel Director 1.00
Director
$0 $0 $0
Bob Morrison Director 1.00
Director
$0 $0 $0
Chris Plasencia Director 1.00
Director
$0 $0 $0
Chad Lobner Director 1.00
Director
$0 $0 $0
Santiago Corrada President/CEO 40.00
Officer Director
$493,347 $28,482 $521,829
Steve Griggs Director 1.00
Director
$0 $0 $0
Greg Holland Director 1.00
Director
$0 $0 $0
JoLynn Lokey Chief Operating Officer 40.00
Highest
$294,947 $41,505 $336,452
Patrick Harrison Chief Marketing Officer 40.00
Highest
$220,129 $22,906 $243,035
Adam Depiro VP of Convention Sales 40.00
Highest
$155,048 $41,289 $196,337
Keith Bukovan VP of Information Technolo 40.00
Highest
$140,731 $29,329 $170,060
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $32,335,962 $31,610,627 $11,985,918 $725,335
2023 $27,848,802 $27,335,371 $12,301,510 $513,431
2022 $20,737,160 $20,073,485 $12,581,714 $663,675
2021 $16,723,785 $20,042,178 $9,049,029 $-3,318,393
2020 $16,850,759 $12,657,007 $10,610,366 $4,193,752
2019 $16,376,685 $16,804,339 $6,043,949 $-427,654
2018 $15,313,447 $14,065,510 $6,878,913 $1,247,937
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