FAMILY FIRST INC

EIN: 593043408 501(c)(3) Human Services

TAMPA, FL

Total Revenue
$20,156,092
Total Expenses
$15,257,077
Total Assets
$13,119,498
Net Assets
$10,879,880
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Financial Trends

Organization Details

Formation Year
1991
Legal Domicile
FL
Principal Officer
MARK MERRILL
Phone
8132228300
Tax Period
2023-01-01 to 2023-12-31

FAMILY FIRST INC, founded in 1991, is a mid-sized nonprofit in the Human Services sector that reported $20.2M in total revenue in fiscal year 2023. Revenue surged 90% from the prior year, signaling strong growth momentum. The organization ran a surplus of $4.9M, a strong 24% operating margin.

Mission

THE MISSION OF FAMILY FIRST IS TO PROVIDE PARENTING, MARRIAGE AND RELATIONAL TRUTH THAT HELPS PEOPLE LOVE THEIR FAMILY WELL AND GIVES THEM GREATER HOPE FOR THE FUTURE.

Program Service Accomplishments

Program 1
Expenses: $12,729,180 Revenue: $42,699

FATHERHOOD PROGRAM:ALL PRO DAD IS OUR INNOVATIVE FATHERHOOD PROGRAM HELPING MEN TO BE BETTER DADS. OUR SPOKESMEN, EVENTS, ALL PRO DAD CHAPTERS BASED PROGRAM, DAILY EMAILS AND ALLPRODAD.COM WEBSITE...

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FATHERHOOD PROGRAM:ALL PRO DAD IS OUR INNOVATIVE FATHERHOOD PROGRAM HELPING MEN TO BE BETTER DADS. OUR SPOKESMEN, EVENTS, ALL PRO DAD CHAPTERS BASED PROGRAM, DAILY EMAILS AND ALLPRODAD.COM WEBSITE INSPIRE AND EQUIP FATHERS TO BE ACTIVELY INVOLVED IN THEIR CHILDREN'S LIVES. ALLPRODAD.COM HAD 11,144,694 PAGEVIEWS, 5,747,848 USERS AND $619,685 OF IN KIND SERVICES DURING 2023.

Program 2
Expenses: $1,240,510

MOTHERHOOD PROGRAM:IMOM IS OUR MOTHERHOOD PROGRAM DESIGNED TO HELP MOTHERS GROW WISE, HEALTHY, PURPOSE-MINDED, AND RELATIONALLY-FOCUSED CHILDREN. OUR IMOM RESOURCES, DAILY EMAILS AND IMOM.COM WEBSITE...

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MOTHERHOOD PROGRAM:IMOM IS OUR MOTHERHOOD PROGRAM DESIGNED TO HELP MOTHERS GROW WISE, HEALTHY, PURPOSE-MINDED, AND RELATIONALLY-FOCUSED CHILDREN. OUR IMOM RESOURCES, DAILY EMAILS AND IMOM.COM WEBSITE GIVE MOTHERS THE TOOLS THEY NEED TO CONNECT WITH THEIR CHILDREN. IMOM.COM HAD 9,774,455 PAGEVIEWS, 4,922,144 USERS AND $21,746 OF IN KIND SERVICES DURING 2023.

Program 3
Expenses: $25,125

FAMILY MINUTE:THE FAMILY MINUTE WITH MARK MERRILL IS OUR POPULAR DAILY RADIO FEATURE AIRING ON 333 RADIO STATIONS AND REACHING ABOUT 8,353,082 PEOPLE EACH WEEK WITH PRACTICAL EVERYDAY ADVICE ON...

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FAMILY MINUTE:THE FAMILY MINUTE WITH MARK MERRILL IS OUR POPULAR DAILY RADIO FEATURE AIRING ON 333 RADIO STATIONS AND REACHING ABOUT 8,353,082 PEOPLE EACH WEEK WITH PRACTICAL EVERYDAY ADVICE ON MARRIAGE, PARENTING AND FAMILY RELATIONSHIPS. FAMILY MINUTE ALSO BROADCASTS ON AMERICAN FORCES NETWORK. EVERYDAY, THE FAMILY MINUTE IS SENT FREE TO E-MAIL RECIPIENTS IN A QUICK-TO-READ FORMAT. FAMILYMINUTE.COM HAD 494,190 PAGEVIEWS, 295,636 USERS AND $1,968,790 OF IN KIND SERVICES DURING 2023.

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $19,699,578
Program Service Revenue $42,699
Investment Income $178,230
Other Revenue $235,585
TOTAL REVENUE $20,156,092

Expense Breakdown

Grants Paid $0
Salaries & Benefits $4,596,620
Fundraising Expenses $671,708
Program Expenses $14,026,787
Other Expenses $10,660,457
TOTAL EXPENSES $15,257,077

Year-over-Year Comparison

2023 2022 Change
Revenue $20,156,092 $10,591,645 +0.9%
Expenses $15,257,077 $7,631,484 +1.0%
Net Income $4,899,015 $2,960,161 +0.7%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
18
Independent Members
16
Employees
51
Volunteers
1386

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$855,788
Total Directors
18
$772,384
Key Employees
0
$0
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
S CARY GAYLORD CHAIRMAN 1.00
Officer Director
$0 $0 $0
ANN GAYLORD DIRECTOR 1.00
Director
$0 $0 $0
BRIDGETTE CAHILL DIRECTOR 1.00
Director
$0 $0 $0
PORTER SMITH DIRECTOR 1.00
Director
$0 $0 $0
SUSAN SMITH DIRECTOR 1.00
Director
$0 $0 $0
MICHAEL CARMICHAEL DIRECTOR 1.00
Director
$0 $0 $0
BECKI CARMICHAEL DIRECTOR 1.00
Director
$0 $0 $0
CHAD CAHILL DIRECTOR 1.00
Director
$0 $0 $0
CHRISTINA JOHNSON DIRECTOR 1.00
Director
$0 $0 $0
MARK JOHNSON DIRECTOR 1.00
Director
$0 $0 $0
BRYANT SKINNER JR DIRECTOR 1.00
Director
$0 $0 $0
JOAN SKINNER DIRECTOR 1.00
Director
$0 $0 $0
KENDALL SPENCER DIRECTOR 1.00
Director
$0 $0 $0
SYLVIA SPENCER DIRECTOR 1.00
Director
$0 $0 $0
MARK MERRILL PRESIDENT 55.00
Officer Director
$545,542 $53,848 $599,390
SUSAN MERRILL CHIEF MARKETING & PROGRAM OFFICER 55.00
Officer Director
$146,131 $26,863 $172,994
DREW WEATHERFORD DIRECTOR 1.00
Director
$0 $0 $0
MORGAN WEATHERFORD DIRECTOR 1.00
Director
$0 $0 $0
DANIEL FARRA CHIEF OPERATING OFFICER 40.00
Officer
$77,243 $6,161 $83,404
LESLEY BATEMAN DIRECTOR OF PARTNER SERVICES 40.00
Highest
$145,537 $4,427 $149,964
ANGELA BISHOP DIRECTOR OF OPERATIONS 40.00
Highest
$130,747 $3,917 $134,664
BRIAN BURRIDGE SENIOR WEB DEVELOPER 40.00
Highest
$112,512 $21,112 $133,624
JASON HOOD DIRECTOR OF ALL PRO DAD CHAPTERS 40.00
Highest
$111,977 $32,514 $144,491
TED LOWE CONTENT CREATOR AND COMMUNICATOR 40.00
Highest
$121,182 $12,311 $133,493
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 No data No data No data No data
2024 No data No data No data No data
2023 $20,156,092 $15,257,077 $13,119,498 $4,899,015
2022 $10,591,645 $7,631,484 $6,837,722 $2,960,161
2021 $5,250,838 $4,709,607 $2,972,465 $541,231
2020 $4,691,332 $3,948,201 $2,447,926 $743,131
2020 $4,691,332 $3,948,201 $2,447,926 $743,131
2019 $4,746,242 $4,142,170 $1,807,951 $604,072
2018 $4,399,269 $3,973,964 $1,393,661 $425,305
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