KEEP TAMPA BAY BEAUTIFUL

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1992

Legal Domicile

Principal Officer

KRISTINA MORETA

Phone

8132218733

Tax Period

2023-10-01 to 2024-09-30

KEEP TAMPA BAY BEAUTIFUL, founded in 1992, is a small nonprofit in the Environment sector that reported $928K in total revenue in fiscal year 2023. Revenue surged 34% from the prior year, signaling strong growth momentum. Expenses of $896K left a modest 3% surplus.

Mission

TO PROMOTE A CULTURE OF ENVIRONMENTAL STEWARDSHIP THROUGH VOLUNTEER AND EDUCATIONAL OPPORTUNITIES.

Program Service Accomplishments

Program 1

Expenses: $827,014

KEEP TAMPA BAY BEAUTIFUL, INC PROVIDES ENVIRONMENTAL EDUCATION AND OPPORTUNITIES FOR VOLUNTEERS TO GIVE BACK TO THEIR COMMUNITY THROUGH CLEANUPS, HABITAT RESTORATION, AND BEAUTIFICATION PROJECTS...

KEEP TAMPA BAY BEAUTIFUL, INC PROVIDES ENVIRONMENTAL EDUCATION AND OPPORTUNITIES FOR VOLUNTEERS TO GIVE BACK TO THEIR COMMUNITY THROUGH CLEANUPS, HABITAT RESTORATION, AND BEAUTIFICATION PROJECTS. KEEP TAMPA BAY BEAUTIFUL FORMS PARTNERSHIPS WITH LOCAL GOVERNMENTS, CORPORATIONS, SCHOOLS, GRASSROOTS AND NEIGHBORHOOD ORGANIZATIONS TO ENGAGE INDIVIDUALS, REINFORCING GOOD HABITS WHILE ENHANCING OUR COMMUNITY. PROGRAMS INCLUDE COMMUNITY PROJECTS (ADOPTION PROGRAM, EAGLE SCOUT PROJECTS), MAJOR CLEANUPS (GREAT AMERICAN CLEANUP AND HILLSBOROUGH RIVER & COASTAL CLEANUP), PEOPLE GARDEN PROJECTS (FLORIDA LEARNING GARDEN) AND ENVIRONMENTAL EDUCATION INITIATIVES (INCLUDING AMBASSADORS, FLORIDA LEARNING GARDEN SUMMER CAMP AND EDUCATION PROGRAMS, AND OUTREACH EVENTS).

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $929,813

Program Service Revenue $0

Investment Income $12,618

Other Revenue $-14,452

TOTAL REVENUE $927,979

Expense Breakdown

Grants Paid $28,438

Salaries & Benefits $492,623

Fundraising Expenses $11,372

Program Expenses $827,014

Other Expenses $375,318

TOTAL EXPENSES $896,379

Year-over-Year Comparison

	2023	2022	Change
Revenue	$927,979	$692,092	+0.3%
Expenses	$896,379	$722,565	+0.2%
Net Income	$31,600	$-30,473	-2.0%

Key Indicators

✗ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

23830

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$126,054

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
STANLEY KROH	PRESIDENT	2.00	Officer Director	$0	$0	$0
JIM ELLIS	VICE PRESIDENT	1.50	Officer Director	$0	$0	$0
DANA NAFE	TREASURER	1.50	Officer Director	$0	$0	$0
JOE GROSS	SECRETARY	1.50	Officer Director	$0	$0	$0
CHRIS BOLDUS	TRUSTEE	0.25	Director	$0	$0	$0
KIM BYER	TRUSTEE	1.00	Director	$0	$0	$0
BRANDON CERKA	TRUSTEE	0.25	Director	$0	$0	$0
CHRIS COOLEY	TRUSTEE	0.25	Director	$0	$0	$0
ROSS DICKERSON	TRUSTEE	0.25	Director	$0	$0	$0
ALAN DONN	TRUSTEE	0.50	Director	$0	$0	$0
KATIE FALCON	TRUSTEE	1.00	Director	$0	$0	$0
DON GERMAISE	TRUSTEE	0.25	Director	$0	$0	$0
CHRISTINA GUERRON-OREJUELA	TRUSTEE	0.25	Director	$0	$0	$0
BARBARA HEINEKEN	TRUSTEE	0.25	Director	$0	$0	$0
JOSE HERNANDEZ	TRUSTEE	0.25	Director	$0	$0	$0
BRYANT JOHNSON	TRUSTEE (THRU 3/24)	0.25	Director	$0	$0	$0
DAVID KARLEN	TRUSTEE	0.25	Director	$0	$0	$0
JASON KYLE	TRUSTEE	0.25	Director	$0	$0	$0
JASON LEBLANC	TRUSTEE	0.25	Director	$0	$0	$0
ASHLEY NICHOLS	TRUSTEE	0.25	Director	$0	$0	$0
DAVID ROBBINS	TRUSTEE	0.25	Director	$0	$0	$0
BRAD SUDER	TRUSTEE	1.50	Director	$0	$0	$0
DEBRA EVENSON	EXECUTIVE DIRECTOR	50.00	Officer	$105,479	$15,426	$120,905
DENISE FISHER	FINANCE MANAGER	10.00	Officer	$750	$0	$750
RICHARD EDGAN	FINANCE MANAGER	5.00	Officer	$4,399	$0	$4,399
JESIAHA JACKSON	FINANCE MANAGER	5.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$927,979	$896,379	$1,279,623	$31,600
2023	$692,092	$722,565	$1,241,695	$-30,473
2022	$868,000	$638,410	$1,259,553	$229,590
2021	$680,013	$599,730	$1,042,267	$80,283
2020	$678,722	$569,091	$1,009,850	$109,631
2019	$669,143	$599,997	$887,995	$69,146
2018	$736,358	$695,451	$747,221	$40,907