FLORIDA TOURISM INDUSTRY MARKETING CORP INC (EIN 593359293) - Form 990 Financial Analysis & Trantor Score

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

1995

Legal Domicile

Principal Officer

SHANNA PACE

Phone

8504885607

Tax Period

2024-07-01 to 2025-06-30

FLORIDA TOURISM INDUSTRY MARKETING CORP INC, founded in 1995, is a major nonprofit that reported $106.0M in total revenue in fiscal year 2024.

Mission

TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $86,202,926

Program Service Revenue $19,394,078

Investment Income $197,111

Other Revenue $222,508

TOTAL REVENUE $106,016,623

Expense Breakdown

Grants Paid $0

Salaries & Benefits $9,863,437

Fundraising Expenses $0

Other Expenses $95,818,637

TOTAL EXPENSES $105,682,074

Year-over-Year Comparison

	2024	2023	Change
Revenue	$106,016,623	$105,947,083	+0.0%
Expenses	$105,682,074	$105,016,631	+0.0%
Net Income	$334,549	$930,452	-0.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$854,690

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JENNIFER BERTHIAUME	DIRECTOR	1.00	Director	$0	$0	$0
JOE COLLIER	DIRECTOR	1.00	Director	$0	$0	$0
GREG COOK	DIRECTOR	1.00	Director	$0	$0	$0
BOBBY CORNWELL	DIRECTOR	1.00	Director	$0	$0	$0
MICHAEL CORRIGAN	SECRETARY	1.00	Officer Director	$0	$0	$0
JEANNE DAILEY	DIRECTOR	1.00	Director	$0	$0	$0
ERNESTO DIAZ	DIRECTOR	1.00	Director	$0	$0	$0
CAROL DOVER	DIRECTOR	1.00	Director	$0	$0	$0
ERIN DUGGAN	DIRECTOR	1.00	Director	$0	$0	$0
MIKE ENGILES	DIRECTOR	1.00	Director	$0	$0	$0
DANNY GAEKWAD	DIRECTOR	1.00	Director	$0	$0	$0
SAM HAUGHT	DIRECTOR	1.00	Director	$0	$0	$0
BLAIR HENSLEY	DIRECTOR	1.00	Director	$0	$0	$0
MALINDA HORTON	TREASURER	1.00	Officer Director	$0	$0	$0
HELENA JAMES-RENDLEMAN	DIRECTOR	1.00	Director	$0	$0	$0
JOHN LAI	CHAIR	1.00	Officer Director	$0	$0	$0
RALPH LEWIS	DIRECTOR	1.00	Director	$0	$0	$0
KARA LUNDGREN	DIRECTOR	1.00	Director	$0	$0	$0
TROY MANTHEY	DIRECTOR	1.00	Director	$0	$0	$0
ERIC MARSHALL	VICE CHAIR	1.00	Officer Director	$0	$0	$0
JESSE MARTINEZ	DIRECTOR	1.00	Director	$0	$0	$0
PHILIP MCDANIEL	DIRECTOR	1.00	Director	$0	$0	$0
J COLLIER MERRILL	DIRECTOR	1.00	Director	$0	$0	$0
MIKE MILLER	DIRECTOR	1.00	Director	$0	$0	$0
ADOLFO M PEREZ	DIRECTOR	1.00	Director	$0	$0	$0
DAVE SCHMIDT	DIRECTOR	1.00	Director	$0	$0	$0
CHRISTINA SCHWARTZMAN	DIRECTOR	1.00	Director	$0	$0	$0
LORETTA SHAFFER	DIRECTOR	1.00	Director	$0	$0	$0
SCOTT SHALLEY	DIRECTOR	1.00	Director	$0	$0	$0
ROBERT SKROB	DIRECTOR	1.00	Director	$0	$0	$0
ROBERT WELLS	DIRECTOR	1.00	Director	$0	$0	$0
CHIP WILE	DIRECTOR	1.00	Director	$0	$0	$0
DANA YOUNG	PRESIDENT AND CEO	40.00	Officer	$217,166	$49,402	$266,568
SHANNA PACE	CHIEF FINANCIAL OFFICER	40.00	Officer	$174,681	$11,739	$186,420
CRAIG A THOMAS	COO/GENERAL COUNSEL	40.00	Officer	$169,836	$36,311	$206,147
BRETT S LAIKEN	CHIEF MARKETING OFFICER	40.00	Officer	$160,227	$35,328	$195,555
MEREDITH DASILVA	VICE PRESIDENT OF OPERATIONS AND ADMINISTRATION	40.00	Highest	$165,924	$46,440	$212,364
DAVID L DODD	DIRECTOR OF WELCOME CENTER OPERATIONS	40.00	Highest	$143,180	$45,295	$188,475
DANIELLE S DESTAFNEY	VP CONTENT MARKETING	40.00	Highest	$141,487	$45,193	$186,680
MEAGAN H CHIAMARDAS	DIRECTOR OF BRAND	40.00	Highest	$136,945	$44,921	$181,866
MATSUJIRO S PFEIFFER	DIRECTOR OF TECHNOLOGY OPERATIONS	40.00	Highest	$134,085	$44,749	$178,834

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$106,016,623	$105,682,074	$54,016,595	$334,549
2024	$105,947,083	$105,016,631	$45,618,874	$930,452
2023	$86,648,555	$86,057,460	$37,630,218	$591,095
2022	$89,864,645	$92,241,655	$39,295,195	$-2,377,010
2021	$62,895,567	$68,860,544	$33,820,067	$-5,964,977
2020	$48,182,560	$45,908,444	$32,656,881	$2,274,116
2019	$90,935,826	$94,635,326	$47,991,304	$-3,699,500
2018	$90,289,776	$88,929,592	$55,826,380	$1,360,184

FLORIDA TOURISM INDUSTRY MARKETING CORP INC