Hotel Plaza Association Inc (EIN 593483032) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1997

Legal Domicile

Phone

4078273635

Tax Period

2024-01-01 to 2024-12-31

Hotel Plaza Association Inc, founded in 1997, is a small nonprofit that reported $383K in total revenue in fiscal year 2024. Revenue decreased 18% compared to the prior year. Expenses of $431K exceeded revenue, resulting in a 13% operating deficit.

Mission

Collective marketing and contract negotiations to promote tourism in Central Florida.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $245,000

Program Service Revenue $0

Investment Income $5

Other Revenue $137,799

TOTAL REVENUE $382,804

Expense Breakdown

Grants Paid $8,000

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $423,259

TOTAL EXPENSES $431,259

Year-over-Year Comparison

	2024	2023	Change
Revenue	$382,804	$468,529	-0.2%
Expenses	$431,259	$497,792	-0.1%
Net Income	$-48,455	$-29,263	+0.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Jay Leonard	President	1.00	Officer Director	$0	$0	$0
Michael Matheson	Vice President	1.00	Officer Director	$0	$0	$0
Craig Williams	Treasurer	1.00	Officer Director	$0	$0	$0
James Grosso	Chairman	1.00	Officer Director	$0	$0	$0
Tom Drury	Director	1.00	Director	$0	$0	$0
Natalie Mower Thru Aug 2024	Director	1.00	Director	$0	$0	$0
Charlie Kingston As of Oct	Director	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$382,804	$431,259	$186,423	$-48,455
2023	$468,529	$497,792	$87,148	$-29,263
2022	$303,277	$383,384	$227,800	$-80,107
2021	$251,323	$354,339	$196,248	$-103,016
2020	$453,140	$241,940	$299,264	$211,200
2019	$483,165	$494,576	$88,064	$-11,411
2018	$442,003	$434,152	$99,475	$7,851

Hotel Plaza Association Inc