KENTUCKY TRAVEL INDUSTRY ASSOCIATIO

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1980

Legal Domicile

Principal Officer

HENRY PHILLIPS

Phone

5022238687

Tax Period

2025-01-01 to 2025-12-31

KENTUCKY TRAVEL INDUSTRY ASSOCIATIO, founded in 1980, is a small nonprofit that reported $760K in total revenue in fiscal year 2025. Expenses of $710K left a modest 7% surplus.

Mission

TO PROMOTE PROGRAMS THAT WILL COLLECTIVELY DIRECT AND MOVE THE TOURISM & HOSPITALITY INDUSTRY IN THE STATE OF KENTUCKY TOWARDS SOUND GROWTH & PROSPERITY CONSISTENT WITH THE POTENTIAL OPPORTUNITIES, MARKET REALITIES, & PREVAILING ECONOMIC CONDITIONS, AND TO ENHANCE & SUPPORT LOCAL, REGIONAL OR STATEWIDE ORGANIZATIONS OR PERSONS & ENTITIES ENGAGED IN THE TOURISM & HOSPITALITY INDUSTRY IN KENTUCKY

Program Service Accomplishments

Program 1

KTIA OFFERED A BASIC CERTIFICATION CLASSES TO MEMBERSHIP WHICH ALLOWED THEM TO OBTAIN THEIR BASIC TOURISM CERTIFICATION.

Program 2

KTIA PROVIDES CONTINUING EDUCATION CLASSES FOR MEMBERSHIP TO WORK TOWARD EITHER COMPLETING THEIR BASIC CERTIFICATION OR TOURISM MANAGEMENT PROFESSIONAL CERTIFICATION.

Program 3

PROVIDED AWARDS PROGRAMS RECOGNIZING THE BEST IN TOURISM MARKETING, ALLOWING MEMBERSHIP TO GATHER IDEAS FROM THE BEST IN THE INDUSTRY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $221,962

Program Service Revenue $437,355

Investment Income $14,507

Other Revenue $86,084

TOTAL REVENUE $759,908

Expense Breakdown

Grants Paid $0

Salaries & Benefits $327,261

Fundraising Expenses $0

Other Expenses $382,707

TOTAL EXPENSES $709,968

Year-over-Year Comparison

	2025	2024	Change
Revenue	$759,908	$727,867	+0.0%
Expenses	$709,968	$667,194	+0.1%
Net Income	$49,940	$60,673	-0.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CLAUDE BACON	CHAIR	N/A	Officer	$0	$0	$0
BRIAN FRY	CHAIR-ELECT	N/A	Officer	$0	$0	$0
JULIA KIRKPATRICK	TREASURER	N/A	Officer	$0	$0	$0
MICHELLE ALLEN	SECRETARY	N/A	Officer	$0	$0	$0
BRANDON PENNINGTON	IMMEDIATE PA	N/A	Officer	$0	$0	$0
HENRY PHILLIPS	CEO/PRESIDEN	N/A	Highest	$162,932	$5,627	$168,559
KARA HEISSENBUTTEL	DIRECTOR	N/A	Director	$0	$0	$0
CLEO BATTLE	DIRECTOR	N/A	Director	$0	$0	$0
TRACI CUNNINGHAM	DIRECTOR	N/A	Director	$0	$0	$0
JENNIFER PORTER	DIRECTOR	N/A	Director	$0	$0	$0
JAKAYE MARTIN	DIRECTOR	N/A	Director	$0	$0	$0
SHANALDA BURDEN	DIRECTOR	N/A	Director	$0	$0	$0
NANCY WILLHOITE	DIRECTOR	N/A	Director	$0	$0	$0
LAURA BALLARD	DIRECTOR	N/A	Director	$0	$0	$0
CAREY FIELDHOUSE	DIRECTOR	N/A	Director	$0	$0	$0
MANISH PATEL	DIRECTOR	N/A	Director	$0	$0	$0
TROY BEAM	DIRECTOR	N/A	Director	$0	$0	$0
JANNA CLARK	DIRECTOR	N/A	Director	$0	$0	$0
ABBY DIXON	DIRECTOR	N/A	Director	$0	$0	$0
EDDIE LUTZ	DIRECTOR	N/A	Director	$0	$0	$0
LORI MURPHY-TATUM	DIRECTOR	N/A	Director	$0	$0	$0
MARY QUINN RAMER	DIRECTOR	N/A	Director	$0	$0	$0
LORI SAUNDERS	DIRECTOR	N/A	Director	$0	$0	$0
JED SHERMAN	DIRECTOR	N/A	Director	$0	$0	$0
RAELYN WOLFORD	DIRECTOR	N/A	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$759,908	$709,968	$818,602	$49,940
2024	$727,867	$667,194	$754,763	$60,673
2023	$690,798	$623,102	$735,592	$67,696
2022	$616,396	$544,563	$656,112	$71,833
2021	$475,633	$500,143	$663,677	$-24,510
2020	$237,639	$333,388	$607,292	$-95,749
2019	$575,203	$547,490	$749,940	$27,713
2018	$554,589	$517,793	$670,527	$36,796