HEARTLAND CRISIS PREGNANCY CENTER

EIN: 611384944 501(c)(3) Health Care

ELIZABETHTOWN, KY

Total Revenue
$1,761,552
Total Expenses
$1,138,743
Total Assets
$1,881,908
Net Assets
$1,870,389
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2001
Legal Domicile
KY
Principal Officer
MARQUITA BALL
Phone
2702341122
Tax Period
2025-01-01 to 2025-12-31

HEARTLAND CRISIS PREGNANCY CENTER, founded in 2001, is a community nonprofit in the Health Care sector that reported $1.8M in total revenue in fiscal year 2025. Revenue surged 73% from the prior year, signaling strong growth momentum. The organization ran a surplus of $623K, a strong 35% operating margin.

Mission

TO SERVE THOSE WHO FIND THEMSELVES AFFECTED BY AN UNWANTED OR UNEXPECTED PREGNANCY BY OFFERING AN ALTERNATIVE TO ABORTION.

Program Service Accomplishments

Program 1
Expenses: $882,951

TO MEET THE PHYSICAL, EMOTIONAL AND SPIRITUAL NEEDS OF CLIENTS BY GIVING THEM THE ENCOURAGEMENT AND SUPPORT THAT IS NEEDED DURING A CRISIS PREGNANCY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $1,266,592
Program Service Revenue $0
Investment Income $16,070
Other Revenue $478,890
TOTAL REVENUE $1,761,552

Expense Breakdown

Grants Paid $24,502
Salaries & Benefits $753,958
Fundraising Expenses $0
Program Expenses $882,951
Other Expenses $360,283
TOTAL EXPENSES $1,138,743

Year-over-Year Comparison

2025 2024 Change
Revenue $1,761,552 $1,020,716 +0.7%
Expenses $1,138,743 $927,109 +0.2%
Net Income $622,809 $93,607 +5.7%
Key Indicators
✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
12
Independent Members
12
Employees
24
Volunteers
N/A

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$84,000
Total Directors
12
$84,000
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
MARQUITA BALL CEO 40.00
Officer Director
$84,000 $0 $84,000
ERIC ADAMS SECRETARY 1.00
Officer Director
$0 $0 $0
SANDRA CAMERON TREASURER 1.00
Officer Director
$0 $0 $0
WILLIAM CHANDLER DIRECTOR 1.00
Director
$0 $0 $0
JENNY CRIPPEN DIRECTOR 1.00
Director
$0 $0 $0
CHARLES BUDDY DOYLE DIRECTOR 1.00
Director
$0 $0 $0
MATTHEW FALK DIRECTOR 1.00
Director
$0 $0 $0
JODY INGALLS DIRECTOR 1.00
Director
$0 $0 $0
DARYL PEPPER VICE CHAIRMA 1.00
Officer Director
$0 $0 $0
SHAWN RICH DIRECTOR 1.00
Director
$0 $0 $0
KEVIN RYAN DIRECTOR 1.00
Director
$0 $0 $0
MEGAN TAUL CHAIRMAN 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,761,552 $1,138,743 $1,881,908 $622,809
2024 $1,020,716 $927,109 $1,365,183 $93,607
2023 $808,421 $810,762 $1,293,563 $-2,341
2022 $714,386 $787,031 $1,318,039 $-72,645
2021 $952,900 $579,709 $1,358,917 $373,191
2020 $662,608 $505,831 $1,055,816 $156,777
2019 $492,882 $500,700 $700,788 $-7,818
2018 $515,370 $476,568 $708,737 $38,802
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