HEARTLAND CRISIS PREGNANCY CENTER (EIN 611384944) - Form 990 Financial Analysis & Trantor Score

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

2001

Legal Domicile

Principal Officer

MARQUITA BALL

Phone

2702341122

Tax Period

2025-01-01 to 2025-12-31

HEARTLAND CRISIS PREGNANCY CENTER, founded in 2001, is a community nonprofit in the Health Care sector that reported $1.8M in total revenue in fiscal year 2025. Revenue surged 73% from the prior year, signaling strong growth momentum. The organization ran a surplus of $623K, a strong 35% operating margin.

Mission

TO SERVE THOSE WHO FIND THEMSELVES AFFECTED BY AN UNWANTED OR UNEXPECTED PREGNANCY BY OFFERING AN ALTERNATIVE TO ABORTION.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $1,266,592

Program Service Revenue $0

Investment Income $16,070

Other Revenue $478,890

TOTAL REVENUE $1,761,552

Expense Breakdown

Grants Paid $24,502

Salaries & Benefits $753,958

Fundraising Expenses $0

Program Expenses $882,951

Other Expenses $360,283

TOTAL EXPENSES $1,138,743

Year-over-Year Comparison

	2025	2024	Change
Revenue	$1,761,552	$1,020,716	+0.7%
Expenses	$1,138,743	$927,109	+0.2%
Net Income	$622,809	$93,607	+5.7%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$84,000

Total Directors

$84,000

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MARQUITA BALL	CEO	40.00	Officer Director	$84,000	$0	$84,000
ERIC ADAMS	SECRETARY	1.00	Officer Director	$0	$0	$0
SANDRA CAMERON	TREASURER	1.00	Officer Director	$0	$0	$0
WILLIAM CHANDLER	DIRECTOR	1.00	Director	$0	$0	$0
JENNY CRIPPEN	DIRECTOR	1.00	Director	$0	$0	$0
CHARLES BUDDY DOYLE	DIRECTOR	1.00	Director	$0	$0	$0
MATTHEW FALK	DIRECTOR	1.00	Director	$0	$0	$0
JODY INGALLS	DIRECTOR	1.00	Director	$0	$0	$0
DARYL PEPPER	VICE CHAIRMA	1.00	Officer Director	$0	$0	$0
SHAWN RICH	DIRECTOR	1.00	Director	$0	$0	$0
KEVIN RYAN	DIRECTOR	1.00	Director	$0	$0	$0
MEGAN TAUL	CHAIRMAN	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,761,552	$1,138,743	$1,881,908	$622,809
2024	$1,020,716	$927,109	$1,365,183	$93,607
2023	$808,421	$810,762	$1,293,563	$-2,341
2022	$714,386	$787,031	$1,318,039	$-72,645
2021	$952,900	$579,709	$1,358,917	$373,191
2020	$662,608	$505,831	$1,055,816	$156,777
2019	$492,882	$500,700	$700,788	$-7,818
2018	$515,370	$476,568	$708,737	$38,802

HEARTLAND CRISIS PREGNANCY CENTER