AMERICAN ADVERTISING FEDERATION - … - Form 990 Financial Data

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

1914

Legal Domicile

Principal Officer

ALLISON DEELY

Phone

5028952500

Tax Period

2024-08-01 to 2025-07-31

AMERICAN ADVERTISING FEDERATION - LOUISVILLE INC, founded in 1914, is a small nonprofit that reported $289K in total revenue in fiscal year 2024. Expenses of $276K left a modest 4% surplus.

Mission

THE AMERICAN ADVERTISING FEDERATION OF LOUISVILLE SUPPORTS THE PROFESSIONAL ENHANCEMENT OF ALL ADVERTISING AND COMMUNICATION PROFESSIONALS IN THE GREATER LOUISVILLE AREA THROUGH INFORMATIONAL, EDUCATIONAL, SOCIAL AND COMMUNITY PROGRAMS.

Program Service Accomplishments

Program 1

PROGRAM SERVICES INCLUDE: FALL DAY AT THE RACES, SPRING DAY AT THE RACES, SUMMER OUTINGS, PUB/MEDIA AWARDS NIGHT AND MEDIA AUCTION, MEMBERSHIP PROGRAMS, SPEAKERS, CONTINUING EDUCATION INCLUDING...

PROGRAM SERVICES INCLUDE: FALL DAY AT THE RACES, SPRING DAY AT THE RACES, SUMMER OUTINGS, PUB/MEDIA AWARDS NIGHT AND MEDIA AUCTION, MEMBERSHIP PROGRAMS, SPEAKERS, CONTINUING EDUCATION INCLUDING MEALS, MONTHLY PROGRAMS, UL/KCEE TEACHER'S COURSE AND AWARDS/MEETING NOTICES, PUBLICATIONS, ROSTER AND MEMBERSHIP LISTINGS.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $50,663

Program Service Revenue $231,383

Investment Income $3,722

Other Revenue $2,897

TOTAL REVENUE $288,665

Expense Breakdown

Grants Paid $0

Salaries & Benefits $78,337

Fundraising Expenses $0

Other Expenses $198,033

TOTAL EXPENSES $276,370

Year-over-Year Comparison

	2024	2023	Change
Revenue	$288,665	$293,861	0.0%
Expenses	$276,370	$270,129	+0.0%
Net Income	$12,295	$23,732	-0.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MONICA BISCHOFF	PRESIDENT, F	N/A	Officer	$0	$0	$0
WILL HOLLIS	TREASURER	N/A	Officer	$0	$0	$0
LOGAN CORN	PRESIDENT, A	N/A	Director	$0	$0	$0
EMILY RANDLES	VP AMERICAN	N/A	Director	$0	$0	$0
CONNER FARRELL	VP COMMUNICA	N/A	Director	$0	$0	$0
NICHELLE FREER	VP, EDUCATIO	N/A	Director	$0	$0	$0
CHRISTINE TARQUINIO	VP,I&G RELAT	N/A	Director	$0	$0	$0
TAYLOR ALLGEIER	VP, MEMBERSH	N/A	Director	$0	$0	$0
CANDACE JAWORSKI	VP, PROGRAMS	N/A	Director	$0	$0	$0
KAELIN MASSEY	VP, PUBLIC S	N/A	Director	$0	$0	$0
ASHLEY BLAKEMORE	VP, SPONSORS	N/A	Director	$0	$0	$0
KAYLA RADUS	BOARD CHAIR	N/A	Officer	$0	$0	$0
JOHN RIVERS III	IMMEDIATE PA	N/A	Officer	$0	$0	$0
BETH BROWN	BOARD MEMBER	N/A	Director	$0	$0	$0
JEN BRYANT	BOARD MEMBER	N/A	Director	$0	$0	$0
JIM DENNY	BOARD MEMBER	N/A	Director	$0	$0	$0
STUART ESROCK	BOARD MEMBER	N/A	Director	$0	$0	$0
CANDACE JAWORSKI	BOARD MEMBER	N/A	Director	$0	$0	$0
ELIZABETH LOGSDON	BOARD MEMBER	N/A	Director	$0	$0	$0
MEGAN MCMILLAN	BOARD MEMBER	N/A	Director	$0	$0	$0
EMILY RANDLES	BOARD MEMBER	N/A	Director	$0	$0	$0
RUSS RENBARGER	BOARD MEMBER	N/A	Director	$0	$0	$0
CHRISTINE TARQUINIO	BOARD MEMBER	N/A	Director	$0	$0	$0
ESTEFAN ALBEIRO	BOARD MEMBER	N/A	Director	$0	$0	$0
BLAIR BREWER	BOARD MEMBER	N/A	Director	$0	$0	$0
DAN DRY	BOARD MEMBER	N/A	Director	$0	$0	$0
TARA KRULL	BOARD MEMBER	N/A	Director	$0	$0	$0
ADAM LOEWY	BOARD MEMBER	N/A	Director	$0	$0	$0
BLAKE MONTGOMERY	BOARD MEMBER	N/A	Director	$0	$0	$0
GREG MOSLEY	BOARD MEMBER	N/A	Director	$0	$0	$0
DOUG PRATER	BOARD MEMBER	N/A	Director	$0	$0	$0
STACEY WADE	BOARD MEMBER	N/A	Director	$0	$0	$0
JOAN NOLES	LIFE MEMBER	N/A	Director	$0	$0	$0
PATRICK SULLIVAN	NONVOTING BO	N/A	Director	$0	$0	$0
JOHN MCCAFFERTY	BOARD ADVISO	N/A	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$288,665	$276,370	$152,708	$12,295
2024	$293,861	$270,129	$146,998	$23,732
2023	$295,972	$287,571	$126,480	$8,401
2022	$278,742	$253,122	$126,995	$25,620
2021	$103,274	$134,508	$133,839	$-31,234
2020	$173,110	$185,501	$196,521	$-12,391
2019	$329,943	$350,362	$178,731	$-20,419
2018	$332,160	$324,238	$170,008	$7,922

AMERICAN ADVERTISING FEDERATION - LOUISVILLE INC