MEMPHIS CONVENTION & VISITORS BUREAU D/B/A MEMPHIS TOURISM CORP

EIN: 621025301

MEMPHIS, TN

Total Revenue
$10,630,308
Total Expenses
$23,688,113
Total Assets
$42,712,994
Net Assets
$34,813,736
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1978
Legal Domicile
TN
Principal Officer
KEVIN KANE
Phone
9015435300
Tax Period
2024-07-01 to 2025-06-30

MEMPHIS CONVENTION & VISITORS BUREAU D/B/A MEMPHIS TOURISM CORP, founded in 1978, is a mid-sized nonprofit that reported $10.6M in total revenue in fiscal year 2024. Revenue fell 55% from the prior year — a significant decline worth monitoring. Expenses of $23.7M exceeded revenue, resulting in a 123% operating deficit.

Mission

THE OFFICIAL DESTINATION MARKETING ORGANIZATION DEDICATED TO ACTIVELY GROWING THE MEMPHIS AND SHELBY COUNTY ECONOMY BY ATTRACTING VISITORS, CONVENTIONS AND EVENTS.

Program Service Accomplishments

Program 1
Expenses: $4,590,050

CONVENTION SALES & SERVICES - PROMOTE MEMPHIS TO VARIOUS SEGMENTS OF MEETING AND CONVENTION MARKETS, AMATEUR SPORTS MARKETS AND TOUR AND TRAVEL MARKETS TO ATTRACT GROUPS, MEETINGS AND EVENTS TO THE...

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CONVENTION SALES & SERVICES - PROMOTE MEMPHIS TO VARIOUS SEGMENTS OF MEETING AND CONVENTION MARKETS, AMATEUR SPORTS MARKETS AND TOUR AND TRAVEL MARKETS TO ATTRACT GROUPS, MEETINGS AND EVENTS TO THE CITY.

Program 2
Expenses: $8,329,148 Revenue: $7,119

DESTINATION MARKETING & MEMBER SERVICES - PROMOTE MEMPHIS AS A TOURIST DESTINATION BY GENERATING MEDIA COVERAGE, ADVERTISING MEMPHIS WORLDWIDE AND PRODUCING MAP AND TOURIST GUIDES.

Program 3
Expenses: $309,071

VISITOR INFORMATION CENTERS - PROVIDE HOSPITABLE FACILITIES WITH STAFF THAT OFFERS FRIENDLY SERVICE AND ACCURATE INFORMATION WHICH ENCOURAGES VISITORS TO CONSIDER MEMPHIS A DESIRABLE TRAVEL...

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VISITOR INFORMATION CENTERS - PROVIDE HOSPITABLE FACILITIES WITH STAFF THAT OFFERS FRIENDLY SERVICE AND ACCURATE INFORMATION WHICH ENCOURAGES VISITORS TO CONSIDER MEMPHIS A DESIRABLE TRAVEL DESTINATION AND INCREASE THE LENGTH OF STAY IN MEMPHIS AND SHELBY COUNTY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $8,964,180
Program Service Revenue $0
Investment Income $1,222,788
Other Revenue $443,340
TOTAL REVENUE $10,630,308

Expense Breakdown

Grants Paid $5,188,992
Salaries & Benefits $5,058,177
Fundraising Expenses $0
Program Expenses $20,676,260
Other Expenses $13,440,944
TOTAL EXPENSES $23,688,113

Year-over-Year Comparison

2024 2023 Change
Revenue $10,630,308 $23,808,821 -0.6%
Expenses $23,688,113 $20,812,497 +0.1%
Net Income $-13,057,805 $2,996,324 -5.4%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
21
Independent Members
21
Employees
43
Volunteers
21

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$988,280
Total Directors
21
$0
Key Employees
2
$592,564
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
DOUG BROWNE PRESIDENT 1.00
Officer Director
$0 $0 $0
HAROLD GRAETER VICE CHAIR 1.00
Officer Director
$0 $0 $0
CRAIG UNGER SECRETARY 1.00
Officer Director
$0 $0 $0
TERRY BLUE TREASURER 1.00
Officer Director
$0 $0 $0
VEGA AJAMU BOARD MEMBER 1.00
Director
$0 $0 $0
ARTURO AZCARATE BOARD MEMBER 1.00
Director
$0 $0 $0
CINDY BREWER BOARD MEMBER 1.00
Director
$0 $0 $0
SHAWN CLAYTON BOARD MEMBER 1.00
Director
$0 $0 $0
ROSE FLENORL BOARD MEMBER 1.00
Director
$0 $0 $0
TOM GOODWIN BOARD MEMBER 1.00
Director
$0 $0 $0
ZOE KAHR BOARD MEMBER 1.00
Director
$0 $0 $0
JIM LOSAPIO BOARD MEMBER 1.00
Director
$0 $0 $0
DAVID MAY BOARD MEMBER 1.00
Director
$0 $0 $0
MIKE MILLER BOARD MEMBER 1.00
Director
$0 $0 $0
BOO MITCHELL BOARD MEMBER 1.00
Director
$0 $0 $0
JONATHAN MITCHELL BOARD MEMBER 1.00
Director
$0 $0 $0
PAT MITCHELL-WORLEY BOARD MEMBER 1.00
Director
$0 $0 $0
JOHN PUGLIESE BOARD MEMBER 1.00
Director
$0 $0 $0
TED TOWNSEND BOARD MEMBER 1.00
Director
$0 $0 $0
YANCY VILLA BOARD MEMBER 1.00
Director
$0 $0 $0
STACY WRIGHT BOARD MEMBER 1.00
Director
$0 $0 $0
KEVIN G KANE PRESIDENT/CEO 40.00
Officer
$619,342 $58,965 $678,307
LINDA SAWYER CAO/CFO 40.00
Officer
$272,042 $37,931 $309,973
MALVIN GIPSON EVP SALES, SPORTS & SERVIC 40.00
Key Emp
$266,175 $41,741 $307,916
REGENA BEARDEN CMO 40.00
Key Emp
$248,167 $36,481 $284,648
KEVIN KERN VP - PUBLIC RELATIONS 40.00
Highest
$196,860 $26,464 $223,324
KERMIT MADISON SR. NATIONAL SALES DIRECTO 40.00
Highest
$161,320 $23,604 $184,924
PATRICK AVERSA NATIONAL SALES DIRECTOR 40.00
Highest
$131,437 $44,562 $175,999
BRANDON BENSON NATIONAL SALES DIRECTOR 40.00
Highest
$128,252 $20,794 $149,046
LISA CATRON GLOBAL TRADE & TRAVEL DIRECTOR 40.00
Highest
$127,050 $14,817 $141,867
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $10,630,308 $23,688,113 $42,712,994 $-13,057,805
2024 No data No data No data No data
2023 $19,186,089 $17,040,937 $48,257,129 $2,145,152
2022 $18,472,607 $14,540,287 $46,926,710 $3,932,320
2020 $17,172,027 $14,759,905 $38,589,779 $2,412,122
2019 $17,195,460 $14,936,706 $36,874,463 $2,258,754
2018 $16,149,071 $13,746,282 $32,756,532 $2,402,789
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