Woman's Missionary Union Auxiliary To Southern Baptist Convention

EIN: 630302185 501(c)(3) Religion

Birmingham, AL

Total Revenue
$4,853,288
Total Expenses
$4,927,374
Total Assets
$15,000,629
Net Assets
$13,056,962
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Financial Trends

Organization Details

Formation Year
1925
Legal Domicile
AL
Phone
2059914019
Tax Period
2024-10-01 to 2025-09-30

Woman's Missionary Union Auxiliary To Southern Baptist Convention, founded in 1925, is a community nonprofit in the Religion sector that reported $4.9M in total revenue in fiscal year 2024. Net assets of $13.1M represent 32 months of operating reserves.

Mission

THE ORGANIZATIONAL PURPOSE IS TO ASSIST SOUTHERN BAPTIST CHURCHES IN DEVELOPING AND IMPLEMENTING A COMPREHENSIVE STRATEGY FOR MISSIONS BY PROVIDING MISSIONS INFORMATION, PRODUCTS, RESOURCES AND OPPORTUNITIES AS WELL AS RESOURCES FOR THE BROADER CHRISTIAN MARKET.

Program Service Accomplishments

Program 1
Expenses: $3,654,959 Revenue: $2,795,893

Christian Religious Program: The purpose of Woman's Missionary Union (WMU) is making disciples of Jesus who live on mission. WMU seeks to cultivate the characteristics of a missional person-one who...

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Christian Religious Program: The purpose of Woman's Missionary Union (WMU) is making disciples of Jesus who live on mission. WMU seeks to cultivate the characteristics of a missional person-one who learns about missions, prays for missions, supports missions, does missions and tells others about Jesus. Avenues for missions involvement include missions discipleship, compassion ministries and leadership development. Missions Discipleship-From preschoolers through adults, WMU helps inform, inspire, and involve members of WMU age-level groups in missions. In 2024-25, WMU created and distributed 8 subscription items, including periodicals and resources kits, with an average circulation of approximately 89,068. WMU encourages greater missions involvement and nurtures all ages in missions discipleship through channels such as publications, products, resources, videos, blog posts, and more. In 2025, we built and launched a new wmu.com and overhauled our fulfillment system to better serve customers and increase engagement. Ongoing missions discipleship through WMU develops believers who understand God's mission in the world, leading to devoted Christians who are passionate about sharing the love of Christ with others. Lottie Moon Christmas Offering for International Missions-In 2024, WMU helped raise $207.2 million-the highest total in the offering's 136-year history-for the Lottie Moon Christmas Offering for International Missions. Since initiating the first offering in 1888, WMU has helped raise more than $5.8 billion through this effort. The offering represents more than half of IMB's total annual support. Every penny given to the offering goes directly to support missionaries, including housing, training, education, and healthcare. Annie Armstrong Easter Offering for North American Missions - In 2025, WMU helped raise $71.2 million-the second-highest amount given-for missions work in North America through the Annie Armstrong Easter Offering. Since 1907, when official reporting began for the home missions offering started by WMU, receipts total more than $2.3 billion through 2025. All of the funds raised through this offering go directly to NAMB to support field personnel and supplies nearly half of their total annual revenue. Compassion Ministries-WMU offers a variety of ways to be involved in hands-on missions efforts through ministries such as Pure Water, Pure Love; Christian Job Corps; World Crafts; and Project HELPSM: Mental Health. Both our domestic and international reach continue to grow through these ministries as lives are transformed. We have more than 90 Christian Women's Job Corps/Christian Men's Job Corps sites across the US, as well as CWJC sites in South Africa, Uganda, and Mexico. Christian Job Corps sites offer classes, resources, mentoring, Bible study, and more as participants gain self-confidence, purpose, direction, and hope for the future. World Crafts helps develop sustainable, fair-trade businesses by partnering with artisan groups worldwide and bringing their handcrafted products to market. These partnerships empower artisans to meet the physical, emotional, and spiritual needs of their communities, often providing safe, dignified employment for women at risk of exploitation, including those who have escaped human trafficking. With renewed leadership in product development, World Crafts is entering a season of growth-expanding artisan partnerships, field testing new designs, and preparing to launch new products from new and existing groups. This strategy advances our mission to create sustainable income opportunities and connect more customers to products with purpose. Project HELP is an initiative of WMU that identifies a critical issue, seeks to raise the level of awareness of that issue, and provides practical approaches anyone can implement to open the door for meeting needs and sharing the gospel. Since 2022, WMU has provided resources to address the issue of mental health, including an online course entitled Mental Health: The Church's Response, training in Mental Health First Aid, a book entitled Joyful Sorrow, articles, blogs posts and more. Missionary housing is an additional ministry of WMU in which we administer housing for Southern Baptist missionaries while they are on stateside assignment. We maintain a database of nearly 700 houses made available by churches, associations, and individuals and make this information available to missionaries on a secure website. Leadership Development-WMU offers a variety of opportunities for discovering and expanding one's leadership skills and spiritual gifts through online courses, print and digital resources, and in-person trainings. WMU's Christian Women's Leadership Center (CWLC) is one approach to leadership development in which online courses are self-paced and on demand. Joining the line-up of CWLC courses related to missional foundations, this year we introduced two new courses: The Story of Missions and Spiritual Disciplines. We also revised a course related to CWLC leadership foundations entitled Women Leaders of the Past. Two new courses were launched to further engage leaders in missions discipleship. They are RA: An Overview and Counter-Culture for Students. In addition, two online courses were created exclusively for our board members to help them understand their role and responsibilities.

Program 2
Expenses: $430,905 Revenue: $252,409

2) Water Works: Pure Water, Pure Love-During the 2024-25 fiscal year, WMU provided more than 1,700 water filters and replacement parts to Southern Baptist missionaries and missions teams. WMU awarded...

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2) Water Works: Pure Water, Pure Love-During the 2024-25 fiscal year, WMU provided more than 1,700 water filters and replacement parts to Southern Baptist missionaries and missions teams. WMU awarded 10 grants totaling $280,976 to supply clean water resources in Southeast Asia, Liberia, Malawi, South Sudan, and Uganda; and to meet emergency water needs including providing three water tanker trucks for Send Relief, bottled water in North Carolina and South Carolina following Hurricane Helene, and bottled water in Texas due to severe drought.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,511,146
Program Service Revenue $2,855,165
Investment Income $397,494
Other Revenue $89,483
TOTAL REVENUE $4,853,288

Expense Breakdown

Grants Paid $285,545
Salaries & Benefits $2,224,670
Fundraising Expenses $0
Program Expenses $4,085,864
Other Expenses $2,417,159
TOTAL EXPENSES $4,927,374

Year-over-Year Comparison

2024 2023 Change
Revenue $4,853,288 $4,791,063 +0.0%
Expenses $4,927,374 $4,682,372 +0.1%
Net Income $-74,086 $108,691 -1.7%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
34
Independent Members
34
Employees
34
Volunteers
75

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
34
$0
Total Directors
35
$112,733
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ANGELA KUCHARCZYK VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
BARBARA HILL VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
BECKY DENHAM VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
BETH MCMAHON VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
CONNIE DIXON PRESIDENT 20.0
Officer Director
$0 $0 $0
DEB SPEAS VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
DENISE CLYMER VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
FANNY GROTE VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
JACKIE FAUGHN VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
JAMIE MCGLAUGHN VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
JANET YORK VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
JANORA SKEENS VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
KATRINA SELLERS VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
KENNEDY LEHEW VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
KRISTINE JOCSON VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
LIBBY NEIL VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
LINDA COOPER VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
LINDSAY WINEINGER VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
LISA JONES VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
LISA THOMPSON SECRETARY 1.0
Officer Director
$0 $0 $0
LUCIANNE WARREN VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
MANDI MCCRAW VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
PAM MURPHY VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
PHYLLIS RODGERS VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
RAMONA HICKS VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
ROBIN BARDEN VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
SANDRA HUGHES VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
SHIRLEY ARNOLD VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
SONIA GUTIERREZ VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
TABRA GOODRUM VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
TAMI HUBLER VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
TERRI HARWOOD VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
TIA UNDERBAKKE VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
VASHTI JONES VICE PRESIDENT 1.0
Officer Director
$0 $0 $0
SANDY WISDOM-MARTIN DIRECTOR/BOARD TREASURER 53.0
Director
$98,671 $14,062 $112,733
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $4,853,288 $4,927,374 $15,000,629 $-74,086
2024 $4,791,063 $4,682,372 $15,912,544 $108,691
2023 $4,775,218 $4,580,676 $14,395,067 $194,542
2022 $5,254,336 $4,194,257 $13,621,659 $1,060,079
2021 $5,427,562 $4,513,802 $13,110,480 $913,760
2020 $6,058,343 $5,625,535 $11,488,256 $432,808
2019 $6,057,581 $6,089,464 $11,029,388 $-31,883
2018 $6,425,595 $6,848,107 $11,491,168 $-422,512
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