DECATUR MORGAN COUNTY TOURISM INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Principal Officer

DANIELLE GIBSON

Phone

2563502028

Tax Period

2024-10-01 to 2025-09-30

DECATUR MORGAN COUNTY TOURISM INC is a community nonprofit that reported $1.5M in total revenue in fiscal year 2024.

Mission

THE BUREAU'S PRIMARY PURPOSE IS TO PROMOTE TOURISM IN THE CITY OF DECATUR AS WELL AS IN MORGAN COUNTY, ALABAMA.

Program Service Accomplishments

Program 1

Expenses: $121,388

THE DECATUR CONVENTION AND VISITORS BUREAU'S PRIMARY PURPOSE IS TO PROMOTE TOURISM IN THE CITY OF DECATUR, ALABAMA AS WELL AS IN MORGAN COUNTY, ALABAMA.

Program 2

SEE ABOVE

Program 3

SEE ABOVE

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,503,930

Program Service Revenue $0

Investment Income $14,029

Other Revenue $0

TOTAL REVENUE $1,517,959

Expense Breakdown

Grants Paid $0

Salaries & Benefits $525,475

Fundraising Expenses $0

Program Expenses $1,424,490

Other Expenses $991,757

TOTAL EXPENSES $1,517,232

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,517,959	$1,575,004	0.0%
Expenses	$1,517,232	$1,405,631	+0.1%
Net Income	$727	$169,373	-1.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$104,721

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
DANIELLE GIBSON	PRESIDENT/CE	40.00	Officer	$104,721	$0	$104,721
AARON BELL	CHAIRPERSON	1.00	Officer Director	$0	$0	$0
BRYAN CHAPMAN	BOARD MEMBER	1.00	Director	$0	$0	$0
SHEILA DAVIS	PAST CHAIRPE	1.00	Officer Director	$0	$0	$0
YOGI DOUGHER	BOARD MEMBER	1.00	Director	$0	$0	$0
RONNIE DUKES	SECRETARY	1.00	Officer Director	$0	$0	$0
FORREST KEITH	BOARD MEMBER	1.00	Director	$0	$0	$0
AARON LANG	BOARD MEMBER	1.00	Director	$0	$0	$0
CHRISTY RICHARDSON	TREASURER	1.00	Officer Director	$0	$0	$0
NORMAN ROBY	BOARD MEMBER	1.00	Director	$0	$0	$0
TERESA TAYLOR	BOARD MEMBER	1.00	Director	$0	$0	$0
PEGGY ALLEN TOWNS	BOARD MEMBER	1.00	Director	$0	$0	$0
WADE WEAVER	VICE CHAIRPE	1.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,517,959	$1,517,232	$2,269,428	$727
2024	$1,575,004	$1,405,631	$2,264,009	$169,373
2023	$1,785,887	$1,243,372	$2,093,567	$542,515
2022	$1,455,765	$1,034,200	$2,029,873	$421,565
2021	$1,081,370	$964,188	$1,202,648	$117,182
2020	$932,755	$848,836	$1,012,522	$83,919
2019	$1,085,596	$911,315	$928,038	$174,281
2018	$842,061	$763,680	$753,858	$78,381