ALABAMA TRAVEL COUNCIL

EIN: 636050515

MONTGOMERY, AL

Total Revenue
$328,168
Total Expenses
$400,970
Total Assets
$521,724
Net Assets
$512,369
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1958
Legal Domicile
AL
Principal Officer
PATTI CULP
Phone
3342710050
Tax Period
2023-10-01 to 2024-09-30

ALABAMA TRAVEL COUNCIL, founded in 1958, is a small nonprofit that reported $328K in total revenue in fiscal year 2023. Revenue decreased 9% compared to the prior year. Expenses of $401K exceeded revenue, resulting in a 22% operating deficit.

Mission

TO STIMULATE THE ECONOMIC GROWTH IN ALABAMA THROUGH PROMOTION OF ITS MEMBERS, INDIVIDUALS, AND PRIVATE SECTOR BUSINESSES THAT WANT TO INCREASE TOURISM REVENUE.

Program Service Accomplishments

Program 1

TO PROMOTE ALABAMA TOURISM

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $149,465
Program Service Revenue $160,318
Investment Income $3
Other Revenue $18,382
TOTAL REVENUE $328,168

Expense Breakdown

Grants Paid $38,500
Salaries & Benefits $135,342
Fundraising Expenses $0
Other Expenses $227,128
TOTAL EXPENSES $400,970

Year-over-Year Comparison

2023 2022 Change
Revenue $328,168 $358,929 -0.1%
Expenses $400,970 $329,029 +0.2%
Net Income $-72,802 $29,900 -3.4%
Key Indicators
✗ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
23
Independent Members
23
Employees
2
Volunteers
N/A

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
8
$128,535
Total Directors
24
$128,535
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ROBYN BRIDGES DIRECTOR 0.00
Director
$0 $0 $0
JANET COBB DIRECTOR 0.00
Director
$0 $0 $0
SANDRA FULLER DIRECTOR 0.00
Director
$0 $0 $0
BETH GENDLER DIRECTOR 0.00
Director
$0 $0 $0
DANIELLE GIBSON DIRECTOR 0.00
Director
$0 $0 $0
PENNY GROUX DIRECTOR 0.00
Director
$0 $0 $0
SUSANN HAMLIN DIRECTOR 0.00
Director
$0 $0 $0
CRAIG HILLYARD DIRECTOR 0.00
Director
$0 $0 $0
SUE PILKILTON DIRECTOR 0.00
Director
$0 $0 $0
RUSTI PRICE DIRECTOR 0.00
Director
$0 $0 $0
TRINA RACKARD DIRECTOR 0.00
Director
$0 $0 $0
TAMI REIST DIRECTOR 0.00
Director
$0 $0 $0
DR KIMBERLY ROBINSON DIRECTOR 0.00
Director
$0 $0 $0
KELSEY RUSH DIRECTOR 0.00
Director
$0 $0 $0
RON SIMMONS DIRECTOR 0.00
Director
$0 $0 $0
LIZ ROBERTS THOMSON DIRECTOR 0.00
Director
$0 $0 $0
JENNIFER MOORE CHAIRMAN 0.00
Officer Director
$0 $0 $0
KEELY LAW NORTHERN DIS CP 0.00
Officer Director
$0 $0 $0
AMY HUDSON CENTRAL DIS VP 0.00
Officer Director
$0 $0 $0
RHONDA DAVIS SOUTHERN DIS VP 0.00
Officer Director
$0 $0 $0
CHRISTY BARANOVICS SECRETARY 0.00
Officer Director
$0 $0 $0
BILL DOWLING TREASURER 0.00
Officer Director
$0 $0 $0
JOHN DERSHAM IMMEDIATE PAST PRESIDENT 0.00
Officer Director
$0 $0 $0
PATTI CULP PRESIDENT AND CEO 40.00
Officer Director
$109,923 $18,612 $128,535
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $328,168 $400,970 $521,724 $-72,802
2023 $358,929 $329,029 $596,317 $29,900
2022 $449,031 $332,086 $564,725 $116,945
2021 $353,918 $240,883 $447,311 $113,035
2020 $181,263 $262,550 $336,308 $-81,287
2019 $353,497 $304,266 $414,265 $49,231
2018 $332,631 $254,692 $364,907 $77,939
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