ALABAMA TRAVEL COUNCIL (EIN 636050515) - Form 990 Financial Analysis & Trantor Score

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Tuckman-Chang Vulnerability Assessment

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1958

Legal Domicile

Principal Officer

PATTI CULP

Phone

3342710050

Tax Period

2023-10-01 to 2024-09-30

ALABAMA TRAVEL COUNCIL, founded in 1958, is a small nonprofit that reported $333K in total revenue in fiscal year 2017. Revenue fell 23% from the prior year — a significant decline worth monitoring. The organization ran a surplus of $78K, a strong 23% operating margin.

Mission

TO STIMULATE THE ECONOMIC GROWTH IN ALABAMA THROUGH PROMOTION OF ITS MEMBERS, INDIVIDUALS AND PRIVATE SECTOR BUSINESSES THAT WANT TO INCREASE TOURISM REVENUE.

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Trantor Score

Financial Health & Payment Capacity Assessment (FICO Scale: 300–850)

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $149,465

Program Service Revenue $160,318

Investment Income $3

Other Revenue $18,382

TOTAL REVENUE $328,168

Expense Breakdown

Grants Paid $38,500

Salaries & Benefits $135,342

Fundraising Expenses $0

Other Expenses $227,128

TOTAL EXPENSES $400,970

Year-over-Year Comparison

	2023	2022	Change
Revenue	$328,168	$358,929	-0.1%
Expenses	$400,970	$329,029	+0.2%
Net Income	$-72,802	$29,900	-3.4%

Key Indicators

✗ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$128,535

Total Directors

$128,535

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ROBYN BRIDGES	DIRECTOR	0.00	Director	$0	$0	$0
JANET COBB	DIRECTOR	0.00	Director	$0	$0	$0
SANDRA FULLER	DIRECTOR	0.00	Director	$0	$0	$0
BETH GENDLER	DIRECTOR	0.00	Director	$0	$0	$0
DANIELLE GIBSON	DIRECTOR	0.00	Director	$0	$0	$0
PENNY GROUX	DIRECTOR	0.00	Director	$0	$0	$0
SUSANN HAMLIN	DIRECTOR	0.00	Director	$0	$0	$0
CRAIG HILLYARD	DIRECTOR	0.00	Director	$0	$0	$0
SUE PILKILTON	DIRECTOR	0.00	Director	$0	$0	$0
RUSTI PRICE	DIRECTOR	0.00	Director	$0	$0	$0
TRINA RACKARD	DIRECTOR	0.00	Director	$0	$0	$0
TAMI REIST	DIRECTOR	0.00	Director	$0	$0	$0
DR KIMBERLY ROBINSON	DIRECTOR	0.00	Director	$0	$0	$0
KELSEY RUSH	DIRECTOR	0.00	Director	$0	$0	$0
RON SIMMONS	DIRECTOR	0.00	Director	$0	$0	$0
LIZ ROBERTS THOMSON	DIRECTOR	0.00	Director	$0	$0	$0
JENNIFER MOORE	CHAIRMAN	0.00	Officer Director	$0	$0	$0
KEELY LAW	NORTHERN DIS CP	0.00	Officer Director	$0	$0	$0
AMY HUDSON	CENTRAL DIS VP	0.00	Officer Director	$0	$0	$0
RHONDA DAVIS	SOUTHERN DIS VP	0.00	Officer Director	$0	$0	$0
CHRISTY BARANOVICS	SECRETARY	0.00	Officer Director	$0	$0	$0
BILL DOWLING	TREASURER	0.00	Officer Director	$0	$0	$0
JOHN DERSHAM	IMMEDIATE PAST PRESIDENT	0.00	Officer Director	$0	$0	$0
PATTI CULP	PRESIDENT AND CEO	40.00	Officer Director	$109,923	$18,612	$128,535

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$328,168	$400,970	$521,724	$-72,802
2023	$358,929	$329,029	$596,317	$29,900
2022	$449,031	$332,086	$564,725	$116,945
2021	$353,918	$240,883	$447,311	$113,035
2020	$181,263	$262,550	$336,308	$-81,287
2019	$353,497	$304,266	$414,265	$49,231
2018	$332,631	$254,692	$364,907	$77,939

ALABAMA TRAVEL COUNCIL