MISSISSIPPI TOURISM ASSOCIATION (EIN 640769534) - Form 990 Financial Analysis & Trantor Score

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

1988

Legal Domicile

Principal Officer

DANIELLE MORGAN

Phone

6016051825

Tax Period

2024-07-01 to 2025-06-30

MISSISSIPPI TOURISM ASSOCIATION, founded in 1988, is a community nonprofit that reported $1.2M in total revenue in fiscal year 2024. Revenue surged 112% from the prior year, signaling strong growth momentum. The organization ran a surplus of $221K, a strong 19% operating margin.

Mission

MISSISSIPPI TOURISM IS THE VOICE OF THE TOURISM AND HOSPITALITY INDUSTRY WITH THE GOAL OF PROMOTING AND ADVOCATING TOURISM, EDUCATING THE PUBLIC AND PROVIDING SERVICES TO MEMBERS WHICH WILL RESULT IN INCREASED ECONOMIC VITALITY AND A POSITIVE IMAGE FOR THE STATE OF MISSISSIPPI.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $500,000

Program Service Revenue $641,185

Investment Income $27,512

Other Revenue $1,731

TOTAL REVENUE $1,170,428

Expense Breakdown

Grants Paid $26,417

Salaries & Benefits $208,559

Fundraising Expenses $0

Program Expenses $829,370

Other Expenses $714,694

TOTAL EXPENSES $949,670

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,170,428	$551,348	+1.1%
Expenses	$949,670	$554,833	+0.7%
Net Income	$220,758	$-3,485	-64.3%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✓ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$131,754

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
RICKY THIGPEN	PRESIDENT	1.00	Officer	$0	$0	$0
LAURA BETH STRICKLAND	PRESIDENT EL	1.00	Officer	$0	$0	$0
KURT ALLEN	VICE PRESIDE	1.00	Officer	$0	$0	$0
PAIGE HUNT	SECRETARY/TR	1.00	Officer	$0	$0	$0
CHRISTY BURNS	PAST PRESIDE	1.00	Officer	$0	$0	$0
GARY WORSHAM	DIRECTOR	1.00	Director	$0	$0	$0
STEPHANIE COOMER	DIRECTOR	1.00	Director	$0	$0	$0
NADIA THORNTON	DIRECTOR	1.00	Director	$0	$0	$0
KINCHEN O'KEEFE	DIRECTOR	1.00	Director	$0	$0	$0
VANESSA BURSE	DIRECTOR	1.00	Director	$0	$0	$0
LISA COOKSTON	DIRECTOR	1.00	Director	$0	$0	$0
KIM GLEASON	DIRECTOR	1.00	Director	$0	$0	$0
PENNY KEMP	DIRECTOR	1.00	Director	$0	$0	$0
LAURA CARMICHAEL	DIRECTOR	1.00	Director	$0	$0	$0
JANET REIHLE	DIRECTOR	1.00	Director	$0	$0	$0
LYNSEY GILBERT	DIRECTOR	1.00	Director	$0	$0	$0
KATIE BLOUNT	DIRECTOR	1.00	Director	$0	$0	$0
MARLO DORSEY	DIRECTOR	1.00	Director	$0	$0	$0
JUDY YOUNG	DIRECTOR	1.00	Director	$0	$0	$0
ANNETTE RAND	DIRECTOR	1.00	Director	$0	$0	$0
NANCY CARPENTER	DIRECTOR	1.00	Director	$0	$0	$0
KINNEY FERRIS	DIRECTOR	1.00	Director	$0	$0	$0
JONATHON PETTUS	DIRECTOR	1.00	Director	$0	$0	$0
DANIELLE MORGAN	EXECUTIVE DI	40.00	Officer	$120,300	$11,454	$131,754

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,170,428	$949,670	$809,589	$220,758
2024	No data	No data	No data	No data
2023	$545,814	$534,900	$559,617	$10,914
2022	$449,064	$443,413	$540,915	$5,651
2021	$426,293	$396,971	$510,991	$29,322
2020	$421,056	$420,951	$481,573	$105
2019	$418,715	$417,676	$483,464	$1,039

MISSISSIPPI TOURISM ASSOCIATION