DESTINATIONS FLORIDA INC (EIN 650685010) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1996

Legal Domicile

Principal Officer

ROBERT SKROB

Phone

8502226000

Tax Period

2023-10-01 to 2024-09-30

DESTINATIONS FLORIDA INC, founded in 1996, is a small nonprofit that reported $682K in total revenue in fiscal year 2023. Expenses of $581K left a modest 15% surplus.

Mission

DESTINATIONS FLORIDA SERVES AS THE SINGLE UNIFYING VOICE FOR ALL OF FLORIDA'S DESTINATION MARKETING ORGANIZATIONS, PROVIDING INSIGHT AND DIRECTION AS WE FACE NEW CHALLENGES MARKED BY AN INCREASINGLY COMPETITIVE TOURISM MARKETPLACE. ORGANIZED IN 1996, DESTINATIONS FLORIDA STRIVES TO INCREASE THE OVERALL EFFECTIVENESS OF FLORIDA DMO'S DESTINATION MARKETING EFFORTS. OUR MISSION IS TO ENHANCE AND ENCOURAGE THE SUCCESS OF FLORIDA'S DESTINATION MARKETING ORGANIZATIONS THROUGH EDUCATION, COLLABORATION, NETWORKING AND PROFESSIONAL GUIDANCE IN DEVELOPING PUBLIC APPRECIATION AND RESPECT FOR THE VALUE OF TOURISM MARKETING.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $682,308

Investment Income $0

Other Revenue $0

TOTAL REVENUE $682,308

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $580,567

TOTAL EXPENSES $580,567

Year-over-Year Comparison

	2023	2022	Change
Revenue	$682,308	$642,186	+0.1%
Expenses	$580,567	$591,515	0.0%
Net Income	$101,741	$50,671	+1.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
SANTIAGO CORRADA	CHAIRMAN	1.00	Officer Director	$0	$0	$0
JENNIFER ADAMS	VICE-CHAIRMAN	1.00	Officer Director	$0	$0	$0
NERISSA OKIYE	SECRETARY	1.00	Officer Director	$0	$0	$0
STACEY MITCHELL	TREASURER UNTIL MAY 2024	1.00	Officer Director	$0	$0	$0
DEBBIE MEIHLS	PAST CHAIR	1.00	Officer Director	$0	$0	$0
PETER CRANIS	DIRECTOR AS OF 10/13/2023	1.00	Director	$0	$0	$0
JESSICA HUROV	DIRECTOR AS OF 10/13/2023	1.00	Director	$0	$0	$0
PAUL BEIRNES	DIRECTOR AS OF 10/13/2023	1.00	Director	$0	$0	$0
DANIELLE HOLLANDER	DIRECTOR AS OF 10/13/2023	1.00	Director	$0	$0	$0
SEAN DOHERTY	DIRECTOR	1.00	Director	$0	$0	$0
GUI CUNHA	DIRECTOR	1.00	Director	$0	$0	$0
DAVID WHITAKER	DIRECTOR	1.00	Director	$0	$0	$0
NICOLE STACEY	DIRECTOR	1.00	Director	$0	$0	$0
JAYNA LEACH	DIRECTOR	1.00	Director	$0	$0	$0
MISTY JOHANTGEN	DIRECTOR UNTIL 10/13/2023	1.00	Director	$0	$0	$0
AMY BOEK	DIRECTOR UNTIL NOVEMBER 2023	1.00	Director	$0	$0	$0
ROBERT SKROB	EXECUTIVE DIRECTOR	8.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$682,308	$580,567	$678,740	$101,741
2023	$642,186	$591,515	$475,586	$50,671
2022	$560,521	$507,156	$447,894	$53,365
2021	$357,458	$435,720	$393,276	$-78,262
2020	$480,885	$390,487	$324,002	$90,398
2019	$519,595	$394,666	$346,953	$124,929
2018	$461,059	$459,217	$212,034	$1,842

DESTINATIONS FLORIDA INC