SONOMA COUNTY TOURISM BUREAU

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2005

Legal Domicile

Principal Officer

CLAUDIA VECCHIO

Phone

7075225800

Tax Period

2024-07-01 to 2025-06-30

SONOMA COUNTY TOURISM BUREAU, founded in 2005, is a community nonprofit in the Community Improvement sector that reported $9.2M in total revenue in fiscal year 2024.

Mission

PROMOTE OVERNIGHT STAYS AND ENCOURAGE TOURISM WITHIN SONOMA COUNTY.

Program Service Accomplishments

Program 1

Expenses: $7,182,123

THE SONOMA COUNTY TOURISM BUREAU WORKS TO DRIVE OVERNIGHT VISITATION TO THE AREA RESULTING IN INCREASED ECONOMIC IMPACT FOR SONOMA COUNTY. THIS IS ACCOMPLISHED THROUGH A VARIETY OF SALES AND...

THE SONOMA COUNTY TOURISM BUREAU WORKS TO DRIVE OVERNIGHT VISITATION TO THE AREA RESULTING IN INCREASED ECONOMIC IMPACT FOR SONOMA COUNTY. THIS IS ACCOMPLISHED THROUGH A VARIETY OF SALES AND MARKETING PROGRAMS DESIGNED TO COMPEL BOTH LEISURE AND BUSINESS TRAVEL FROM WITHIN CALIFORNIA, ACROSS THE COUNTRY, AND IN KEY MARKETS AROUND THE WORLD. SONOMA COUNTY TOURISM BUREAU ALSO WORKS ACROSS THE COUNTY TO ENSURE THE ORGANIZATION MEETS THE NEEDS OF ITS LOCAL RESIDENTS, KEY STAKEHOLDERS, AND OTHER IMPORTANT CONSTITUENTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $9,045,704

Program Service Revenue $6,870

Investment Income $11,595

Other Revenue $185,703

TOTAL REVENUE $9,249,872

Expense Breakdown

Grants Paid $0

Salaries & Benefits $3,131,565

Fundraising Expenses $0

Program Expenses $7,182,123

Other Expenses $6,043,146

TOTAL EXPENSES $9,174,711

Year-over-Year Comparison

	2024	2023	Change
Revenue	$9,249,872	$9,310,725	0.0%
Expenses	$9,174,711	$9,363,816	0.0%
Net Income	$75,161	$-53,091	-2.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,111,297

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
BRIAN MARCHI	CHAIR	1.00	Officer Director	$0	$0	$0
KEO HORNBOSTEL	VICE CHAIR	1.00	Officer Director	$0	$0	$0
BERT RANGEL	SECRETARY	1.00	Officer Director	$0	$0	$0
CRISTA LUEDTKE	DIRECTOR	1.00	Director	$0	$0	$0
CAROLINE SHAW	DIRECTOR	1.00	Director	$0	$0	$0
THERA BUTTARO	DIRECTOR	1.00	Director	$0	$0	$0
JENNIFER BUFFO	DIRECTOR	1.00	Director	$0	$0	$0
JOE BARTOLOMEI	DIRECTOR	1.00	Director	$0	$0	$0
MARGARET GRAHAME	DIRECTOR	1.00	Director	$0	$0	$0
SCOTT ALONSO	DIRECTOR	1.00	Director	$0	$0	$0
KIRSTYNE LANGE	DIRECTOR	1.00	Director	$0	$0	$0
BRANDON MRKVICKA	DIRECTOR	1.00	Director	$0	$0	$0
TIM ZAHNER	DIRECTOR	1.00	Director	$0	$0	$0
KIRK LOK	DIRECTOR	1.00	Director	$0	$0	$0
KARIM IKRIMAH	DIRECTOR	1.00	Director	$0	$0	$0
ANDREA GRIFFIN	DIRECTOR	1.00	Director	$0	$0	$0
MICHAEL COLLINS JOINED 525	DIRECTOR	1.00	Director	$0	$0	$0
BENJAMIN BAILEY JOINED 525	DIRECTOR	1.00	Director	$0	$0	$0
MONICA HUBERT EXITED 1124	DIRECTOR	1.00	Director	$0	$0	$0
BRIAN SOMMER EXITED 1124	DIRECTOR	1.00	Director	$0	$0	$0
TONY PACE EXITED 525	DIRECTOR	1.00	Director	$0	$0	$0
CLAUDIA VECCHIO	PRESIDENT/CEO	40.00	Officer	$325,949	$12,267	$338,216
LORI ANGSTADT	VP FINANCE & OPERATIONS	40.00	Officer	$187,324	$12,747	$200,071
KELLY BASS SEIBEL	VP COMMUNITY ENGAGEMENT	40.00	Officer	$176,064	$8,290	$184,354
JONATHAN WESTOM	VP BUSINESS DEVELOPMENT	40.00	Officer	$198,061	$18,954	$217,015
FRANK FILICE	VP MARKETING & COMMUNICATI	40.00	Officer	$163,397	$8,244	$171,641

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$9,249,872	$9,174,711	$7,098,396	$75,161
2024	$9,310,725	$9,363,816	$7,057,696	$-53,091
2023	$8,958,373	$10,744,334	$7,660,431	$-1,785,961
2022	$10,782,560	$9,675,206	$7,695,594	$1,107,354
2021	$6,038,072	$4,993,998	$7,080,714	$1,044,074
2020	$6,162,763	$6,144,251	$5,195,125	$18,512
2019	$8,714,471	$9,111,452	$5,996,331	$-396,981
2018	$8,665,442	$8,667,849	$5,926,181	$-2,407