SONOMA VALLEY VISITORS BUREAU (EIN 680005569) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1984

Legal Domicile

Principal Officer

GILBERT HUNT BAILIE

Phone

7079961090

Tax Period

2024-07-01 to 2025-06-30

SONOMA VALLEY VISITORS BUREAU, founded in 1984, is a community nonprofit that reported $1.3M in total revenue in fiscal year 2024.

Mission

TO SERVE VISITORS, MEMBERS AND THE COMMUNITY AND PROMOTING SONOMA VALLEY AS A PREMIER TRAVEL DESTINATION WITH THE PURPOSE OF ENHANCING ITS ECONOMIC VITALITY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $341,892

Program Service Revenue $886,689

Investment Income $11,641

Other Revenue $11,017

TOTAL REVENUE $1,251,239

Expense Breakdown

Grants Paid $0

Salaries & Benefits $437,591

Fundraising Expenses $0

Program Expenses $1,187,161

Other Expenses $839,944

TOTAL EXPENSES $1,277,535

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,251,239	$1,300,143	0.0%
Expenses	$1,277,535	$1,193,169	+0.1%
Net Income	$-26,296	$106,974	-1.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
TIM ZAHNER	EXECUTIVE DI	40.00	Highest	$162,522	$34,250	$196,772
GILBERT HUNT BAILIE	CHAIR	1.00	Officer Director	$0	$0	$0
JILL BENZIGER	DIRECTOR	0.50	Director	$0	$0	$0
KENDALL COMFORT	SECRETARY	1.00	Officer Director	$0	$0	$0
KARIM IKRIMAH	DIRECTOR	0.50	Director	$0	$0	$0
LESLI JOHN	VICE CHAIR	1.00	Officer Director	$0	$0	$0
DAN PARKS	DIRECTOR	0.50	Director	$0	$0	$0
ANGIE SANCHEZ	DIRECTOR	0.50	Director	$0	$0	$0
BETTINA SICHEL	DIRECTOR	0.50	Director	$0	$0	$0
CHRIS SORENSEN	TREASURER	1.00	Officer Director	$0	$0	$0
JOHN TOULZE	DIRECTOR	0.50	Director	$0	$0	$0
ARI WEISWASSER	DIRECTOR	0.50	Director	$0	$0	$0
JUSTIN WILSON	DIRECTOR	0.50	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,251,239	$1,277,535	$1,068,829	$-26,296
2024	$1,300,143	$1,193,169	$1,083,258	$106,974
2023	$1,195,470	$1,097,655	$1,011,398	$97,815
2022	$962,734	$845,250	$903,896	$117,484
2021	$793,532	$703,903	$812,770	$89,629
2020	$1,193,981	$1,055,297	$653,945	$138,684
2019	$1,310,374	$1,242,233	$671,981	$68,141

SONOMA VALLEY VISITORS BUREAU