NAPA DOWNTOWN MERCHANTS AND PROFESSIONAL ASSOCIATION

EIN: 680140778

NAPA, CA

Total Revenue
$1,124,024
Total Expenses
$1,461,151
Total Assets
$94,274
Net Assets
$85,757
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2000
Legal Domicile
CA
Principal Officer
WILLIAM LA LIBERTE
Phone
7072570322
Tax Period
2025-01-01 to 2025-12-31

NAPA DOWNTOWN MERCHANTS AND PROFESSIONAL ASSOCIATION, founded in 2000, is a community nonprofit that reported $1.1M in total revenue in fiscal year 2025. Expenses of $1.5M exceeded revenue, resulting in a 30% operating deficit.

Mission

THE NAPA DOWNTOWN ASSOCIATION WAS FOUNDED TO GUIDE THE DISTRICT'S ECONOMIC AND CULTURAL DEVELOPMENT. ITS MEMBERS INCLUDE RESTAURANTS, SHOPS, STORES AND PROFESSIONAL SERVICES WHICH ARE LOCATED IN THE CITY OF NAPA.

Program Service Accomplishments

Program 1

BEAUTIFICATION AND IMPROVEMENT - INSTALLATION AND MAINTENANCE OF HANGING FLOWER BASKETS ON 180 LAMP POSTS IN DOWNTOWN. THEY ARE MAINTAINED THROUGHOUT THE YEAR AND REPOTTED TWICE A YEAR. ENSURE THAT...

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BEAUTIFICATION AND IMPROVEMENT - INSTALLATION AND MAINTENANCE OF HANGING FLOWER BASKETS ON 180 LAMP POSTS IN DOWNTOWN. THEY ARE MAINTAINED THROUGHOUT THE YEAR AND REPOTTED TWICE A YEAR. ENSURE THAT ALL SIDEWALKS AND GARAGES ARE CLEANED ON A REGULAR BASIS. LOCAL ARTISTS HAVE BEEN SELECTED TO PROVIDE ART, WHICH IS FORM FITTED TO UTILITY BOXES LOCATED AT THE INTERSECTIONS.

Program 2

NAPA TABLE

Program 3

CHRISTMAS - DOWNTOWN IS DECORATED WITH CHRISTMAS LIGHTS AND ALL LAMP POSTS ARE WRAPPED IN GARLAND. A 29' TREE IS ERECTED IN VETERANS PARK, WHERE A COMMUNITY BASED CHRISTMAS TREE LIGHTING IS HELD. IN...

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CHRISTMAS - DOWNTOWN IS DECORATED WITH CHRISTMAS LIGHTS AND ALL LAMP POSTS ARE WRAPPED IN GARLAND. A 29' TREE IS ERECTED IN VETERANS PARK, WHERE A COMMUNITY BASED CHRISTMAS TREE LIGHTING IS HELD. IN ADDITION, NAPA HOSTS A CHRISTMAS PARADE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $850,094
Program Service Revenue $272,570
Investment Income $1,360
Other Revenue $0
TOTAL REVENUE $1,124,024

Expense Breakdown

Grants Paid $57,785
Salaries & Benefits $217,706
Fundraising Expenses $0
Other Expenses $1,185,660
TOTAL EXPENSES $1,461,151

Year-over-Year Comparison

2025 2024 Change
Revenue $1,124,024 $1,175,309 0.0%
Expenses $1,461,151 $1,316,751 +0.1%
Net Income $-337,127 $-141,442 +1.4%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
11
Independent Members
11
Employees
37
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$140,625
Total Directors
11
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
CHRISSY PEARCE JEFFRIES PRESIDENT 2.00
Officer Director
$0 $0 $0
SARA BROOKS VICE PRESIDENT 2.00
Officer Director
$0 $0 $0
TOM FINCH SECRETARY/TREASURER 2.00
Officer Director
$0 $0 $0
CHUCK MEYER DIRECTOR 2.00
Director
$0 $0 $0
ALLISON HALLUM DIRECTOR 2.00
Director
$0 $0 $0
KIMBERLY MCMASTER DIRECTOR 2.00
Director
$0 $0 $0
ADAM MCCLARY DIRECTOR 2.00
Director
$0 $0 $0
BOB MAGNANI DIRECTOR 2.00
Director
$0 $0 $0
GABE CARLIN DIRECTOR 2.00
Director
$0 $0 $0
FAITH VENTRELLO DIRECTOR 2.00
Director
$0 $0 $0
CASSAN MACARAIG DIRECTOR 2.00
Director
$0 $0 $0
WILLIAM LA LIBERTE CURRENT EXECUTIVE DIRECTOR 40.00
Officer
$140,625 $0 $140,625
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,124,024 $1,461,151 $94,274 $-337,127
2024 No data No data No data No data
2023 $1,018,504 $1,107,411 $578,989 $-88,907
2022 $938,860 $766,974 $649,688 $171,886
2021 $787,763 $590,142 $488,766 $197,621
2020 $601,067 $688,275 $284,748 $-87,208
2019 $825,526 $860,641 $373,484 $-35,115
2018 $878,933 $683,734 $424,554 $195,199
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