TRI-VALLEY CONVENTION & VISITORS BUREAU VISIT TRI-VALLEY

EIN: 680193182

Pleasanton, CA

Total Revenue
$2,954,074
Total Expenses
$2,903,030
Total Assets
$1,593,458
Net Assets
$1,495,071
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1993
Legal Domicile
CA
Principal Officer
Tracy Farhad
Phone
9258468910
Tax Period
2024-07-01 to 2025-06-30

TRI-VALLEY CONVENTION & VISITORS BUREAU VISIT TRI-VALLEY, founded in 1993, is a community nonprofit that reported $3.0M in total revenue in fiscal year 2024.

Mission

Visit Tri-Valley is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, and Danville and the surrounding region.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $10,000
Program Service Revenue $2,905,899
Investment Income $38,175
Other Revenue $0
TOTAL REVENUE $2,954,074

Expense Breakdown

Grants Paid $0
Salaries & Benefits $956,221
Fundraising Expenses $0
Program Expenses $2,281,769
Other Expenses $1,946,809
TOTAL EXPENSES $2,903,030

Year-over-Year Comparison

2024 2023 Change
Revenue $2,954,074 $2,887,057 +0.0%
Expenses $2,903,030 $2,766,755 +0.0%
Net Income $51,044 $120,302 -0.6%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
10
Independent Members
10
Employees
7
Volunteers
N/A

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$244,882
Total Directors
10
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Tracy Farhad President 38.00
Officer
$212,896 $31,986 $244,882
Robin Fahr V.P. Marketing 38.00
$167,410 $29,786 $197,196
Todd Dibs Director of Sports 38.00
$124,350 $6,620 $130,970
Jim McDonnell Chair 0.50
Officer Director
$0 $0 $0
Chris Hill Vice Chair 0.50
Officer Director
$0 $0 $0
Chris Carter Treasurer 0.50
Officer Director
$0 $0 $0
Jennifer Koidal Secretary 0.50
Officer Director
$0 $0 $0
Catherine Cheda Director 0.25
Director
$0 $0 $0
Kendall Clay Director 0.25
Director
$0 $0 $0
Ron Gapol Director 0.25
Director
$0 $0 $0
Debbie Loge Director 0.25
Director
$0 $0 $0
Dianna Teves Director 0.25
Director
$0 $0 $0
Rhonda Wood Director 0.25
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $2,954,074 $2,903,030 $1,593,458 $51,044
2024 $2,887,057 $2,766,755 $1,599,766 $120,302
2023 $2,786,429 $2,664,961 $1,509,797 $121,468
2022 $1,903,252 $2,158,116 $1,482,818 $-254,864
2021 $1,389,987 $1,620,970 $1,901,423 $-230,983
2020 $2,046,732 $1,574,299 $1,703,333 $472,433
2019 $2,031,509 $2,019,726 $1,308,597 $11,783
2018 $1,901,813 $1,882,479 $1,138,506 $19,334
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