Visit Napa Valley Inc

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1990

Legal Domicile

Principal Officer

Linsey Gallagher

Phone

7072265813

Tax Period

2024-07-01 to 2025-06-30

Visit Napa Valley Inc, founded in 1990, is a community nonprofit that reported $9.6M in total revenue in fiscal year 2024.

Mission

The mission of Visit Napa Valley is to promote, protect, and enhance the Napa Valley destination.

Program Service Accomplishments

Program 1

Visit Napa Valley, Inc. is a Not-for-Profit organization that leads countywide tourism marketing and sales efforts, targeting specific segments of visitors, as well as specific times of the week, for visitation. Attracting both leisure and group/business travelers is important for visit napa valley to achieve its strategic objectives.

Program 2

Visit Napa Valley's efforts since 2010 have resulted in an increase in marketing partners - from six paying to 400 paying partners. In addition, not-for-profit (non-paying) partnerships have grown...

Visit Napa Valley's efforts since 2010 have resulted in an increase in marketing partners - from six paying to 400 paying partners. In addition, not-for-profit (non-paying) partnerships have grown from fewer than five to more than 40, including all five chambers of Commerce and city councils, as well as napa county board of supervisors.

Program 3

In 2023, Napa Valley welcomed 3.7 million visitors, contributing significantly to the local economy. The visitor economy generated $107 million in tax revenue for community services, a 26% increase from 2018. Total visitor spending reached $2.5 billion, with overnight hotel guests accounting for 66% of that amount. Direct visitor spending saw a 13% increase, while tax revenue grew by 26% compared to 2018. On an average day, visitor spending totaled $7 million. As the second-largest employer in Napa County, the tourism industry supports 16,000 jobs, reinforcing its vital role in the community.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $568,871

Program Service Revenue $8,496,727

Investment Income $285,216

Other Revenue $240,380

TOTAL REVENUE $9,591,194

Expense Breakdown

Grants Paid $270,000

Salaries & Benefits $2,773,868

Fundraising Expenses $0

Other Expenses $6,413,096

TOTAL EXPENSES $9,456,964

Year-over-Year Comparison

	2024	2023	Change
Revenue	$9,591,194	$9,639,083	0.0%
Expenses	$9,456,964	$9,252,341	+0.0%
Net Income	$134,230	$386,742	-0.7%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$521,236

Total Directors