PETALUMA DOWNTOWN ASSOCIATION INC (EIN 680342193) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1994

Legal Domicile

Principal Officer

MARIE MC CUSKER

Phone

7077629348

Tax Period

2023-07-01 to 2024-06-30

PETALUMA DOWNTOWN ASSOCIATION INC, founded in 1994, is a community nonprofit that reported $1.0M in total revenue in fiscal year 2023.

Mission

TO CONTRIBUTE TO THE BETTERMENT OF THE PETALUMA HISTORIC CENTRAL AREA AND TO PROMOTE AND ENHANCE ITS POSITION AS THE CITY'S RETAIL AND COMMERCIAL CENTER.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $175,610

Program Service Revenue $840,764

Investment Income $7,413

Other Revenue $0

TOTAL REVENUE $1,023,787

Expense Breakdown

Grants Paid $0

Salaries & Benefits $456,001

Fundraising Expenses $0

Program Expenses $838,021

Other Expenses $555,225

TOTAL EXPENSES $1,011,226

Year-over-Year Comparison

	2023	2022	Change
Revenue	$1,023,787	$1,038,857	0.0%
Expenses	$1,011,226	$758,916	+0.3%
Net Income	$12,561	$279,941	-1.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MARIE MCCUSKER	EXECUTIVE DIRECTOR	40.00		$134,698	$0	$134,698
JEFF MAYNE	Director	1.00	Director	$0	$0	$0
KARLA SCHIKORE	President	1.00	Officer Director	$0	$0	$0
ELIZABETH CLARY	Secretary	1.00	Director	$0	$0	$0
LORRAINE SHMULIK BARBER	Director	1.00	Director	$0	$0	$0
ELLYN MAVALWALLA	Director	1.00	Director	$0	$0	$0
PAUL DEMILL	Director	1.00	Director	$0	$0	$0
DANIELLE STROBLE	Director	1.00	Director	$0	$0	$0
MICHELLE MC CAULEY	Vice President	1.00	Officer Director	$0	$0	$0
KIM THOMAS	Director	1.00	Officer Director	$0	$0	$0
JIM BALSHAW	Treasurer	1.00	Officer Director	$0	$0	$0
KATIE LAFRANCHI	Director	1.00	Director	$0	$0	$0
ERIC LAFRANCHI	Director	1.00	Director	$0	$0	$0
MARIE MCCUSKER	EXECUTIVE DIRECTOR	40.00		$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$448,066	$483,500	$798,438	$-35,434
2024	$1,023,787	$1,011,226	$846,411	$12,561
2023	$1,038,857	$758,916	$829,502	$279,941
2022	$888,713	$712,331	$551,678	$176,382
2021	$456,415	$535,179	$496,526	$-78,764
2020	$693,459	$726,032	$515,025	$-32,573
2019	$688,537	$638,412	$335,579	$50,125
2018	$707,781	$611,772	$283,747	$96,009

PETALUMA DOWNTOWN ASSOCIATION INC