Fulton, CA
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Sign In — Free (10 views/day)Russian River Valley Winegrowers, founded in 1990, is a small nonprofit that reported $203K in total revenue in fiscal year 2023. Revenue decreased 19% compared to the prior year. Expenses of $227K exceeded revenue, resulting in a 11% operating deficit.
The Russian River Valley Winegrowers (RRVW) is a community of farmers and winemakers promoting the exceptional grapes and world-renowned wines reflective of the diversity within the Russian River Valley AVA.We are multi-generational stewards of our land and natural resources, continuously innovating sustainable practices for the future in our premier region known for its distinctive Pinot Noir, Chardonnay, and other grape varieties.
Membership Engagement Activities January 27, 2023-Russian River Valley 40th Anniversary Dinner at Mission Hills Country Club in Rancho Mirage as part of Passion 4 PinotSix wineries participated...
Membership Engagement Activities January 27, 2023-Russian River Valley 40th Anniversary Dinner at Mission Hills Country Club in Rancho Mirage as part of Passion 4 PinotSix wineries participated: Davis Bynum, Domaine Della, Bricoleur Vineyards, MacRostie Winery & Vineyards, Joseph Jewell Wines, Gary Farrell Winery & VineyardsFebruary 21, 2023-Sonoma County Pruning ContestHosted at Ferrari-CaranoAll RRVW vineyard employees invited to sign-upRRVW helped facilitate sponsorship to host the eventMarch 2, 2023-Past, Present & Future Master Class at World of Pinot Noir in Santa BarbaraThe thematic is Past, Present, & Future with a mix of older vintages, current releases, and barrel samples. Each of the four panelists featured two wines, and the rest of the featured wines were pulled from other members of our association.Panelists included: Lydia Cummins of Ramey Wine Cellars, James Hall of Patz & Hall, Kirk Lokka of Emeritus Vineyards and Greg Morthole of Davis BynumMarch 7, 2023-Grower Workshop at American AgCredit27 members in attendanceBreakfast sponsored by Casa Cristal NurseryThree speakersoGino Camozzi and Riggs Lokka, Agrology, Present: Using Data to Beat Climate Change and Sequester CarbonoAmerican Ag Credit Presents: Land Pricing in the Russian River ValleyoJeremy Little, Attorney, Carl, Mackie, Power and Ross Presents: Grower Contracts, Land Use and Legal Issues in AgricultureJune 14, 2023 -2023 Harvest Projections Workshop at Martin Ray Winery & Vineyards15 members in attendanceBreakfast sponsored by Exchange BankThree speakersoTyler Rodrigue of Atlas Vineyard Management , 'Vineyard and Growth Trends Across Russian River Valley'oTim Allen of The Allen Group, 'Best Accounting Practices for Small and Midsize Vineyards & Wineries'oMarc Cuneo of Turrentine Brokerage, 'Navigating the Grape Marketplace for 2023'July 9-11, 2023-Pinot Forum Presented by Russian River Valley WinegrowersRRVW continued to assist with the media exclusive partnership with The Somm Journal and The Tasting Panel35 Russian River Valley Winegrower members participated in the three-day immersive programming58 trade from across the United States attendedExclusive six-part series featuring each of the six neighborhoods of Russian River Valley from November/December 2022-November/December 2023Review of RRV Pinot Noirs with a Neighborhood thematic in two issues of The Tasting Panel (sister publication)Featured advertisements of Pinot Forum to key trade in three issues of The Somm JournalJuly 14, 2023-Presenting Sponsor of Opening Night Reception of Gay Wine Weekend at Vintners Inn in Santa RosaOver 150 VIP guests in attendance 19 RRVW wineries participatedJuly 18, 2023-CPR Training Two sessions offered40 members in registered, 34 attendedSubsidized by RRVW through a partnership with the Republic of Tea and offered at a lower costs for membersOctober 19, 2023-Russian River Valley 40th Anniversary BBQ at Balletto VineyardsRecognized founding board of directors for their contribution to the associationInvited former and current members to attendOver 200 in attendanceWine pouring stations organized by decadesRaised upwards of $17K in sponsorship and partnerships to support the eventCatered by Bianchi Catering; live music by Neon LotusDecember 12, 2023-Annual Meeting & Holiday Party at Paradise Ridge Winery in Santa Rosa from 4:00pm-6:00pm. A welcome and a discussion of the EOY financial forecast was discussed by the Board President (Jake Martini), and highlights from 2023 and plans for 2024 were discussed by Executive Director (Jesslyn Jackson). Small charcuterie bites were provided by Sonoma Savory; approximately 45 members attended
Russian River Valley Branding/Media CampaignsCreated with the advisement of the marketing + pr committee, RRVW initiated several media campaigns in 2023 in lieu of hosting a consumer event in...
Russian River Valley Branding/Media CampaignsCreated with the advisement of the marketing + pr committee, RRVW initiated several media campaigns in 2023 in lieu of hosting a consumer event in 2023:Cheers to 40 Years! A Celebration of the 40th Anniversary of Russian River ValleyCreated a robust DTC campaign on Russianrivervalley.org from April-October commemorating the 40th anniversary milestone in an effort to drive consumer traffic directly to our membersoMembers with tasting rooms submitted offersoEach offer was organized by the founding date of the winery or year the vineyard was first plantedoHighlighted two offers per week on Instagram and Facebook from September-OctoberFeature in San Francisco Magazine in SeptemberoTargeted email campaign to promote DTC offer to 23k + distribution list through SF Magazine40th Anniversary Celebration BBQ with recognition of founding Board of Directors in October 2023 at Balletto VineyardsoInvited local media outlets to attendPinot and Beyond (an initiative centered around varietals outside of Pinot Noir and Chardonnay)Sent two different wine consolidations (each featuring six wines) to 20 unique media outletsWe focused on both traditional wine publications and influencers2023vest Takeover on InstagramFrom August-December of 2023, RRVW retained Toby Silver, a digital communications consultant, to help develop social media campaignsSilver created a harvest takeover campaign that highlighted all aspects of the harvest season in Russian River Valley, with a new topic every week for a six-week period:Week 1: Harvest (Monday 9/11-Sunday 9/17) oFeatured member: Domaine de la Riverie Week 2: Sorting and Destemming (Monday 9/18-Sunday 9/24)oFeatured member: Inman Family WinesWeek 3: Cold Fermentation and Cap Management (Monday 9/25-Sunday 10/01)oFeatured member: DuMOLWeek 4: Pressing (Monday 10/02-Sunday 10/08)oFeatured member: Balletto VineyardsWeek 5: Varietals (Monday 10/09-Sunday 10/15)oFeatured member: Martinelli WineryWeek 6: Celebration and Reflection (Monday 10/16-Sunday 10/22)oFeatured Member: Taft Street
Marketing and PR Committee - The marketing and public relations committee met approximately twelve times throughout 2023 to help create a robust campaign plan for promotions of Russian River Valley.
Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency
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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)
Sign In — Free (10 views/day)| 2023 | 2022 | Change | |
|---|---|---|---|
| Revenue | $203,395 | $251,502 | -0.2% |
| Expenses | $226,680 | $289,333 | -0.2% |
| Net Income | $-23,285 | $-37,831 | -0.4% |
Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics
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Liquidity & Cash Position
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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics
Sign In| Name | Title | Hours/Week | Role | Reportable Comp | Other Comp | Total |
|---|---|---|---|---|---|---|
| Jesslyn Jackson | Executive Dir. | 40.00 |
Officer
|
$81,646 | $5,500 | $87,146 |
| Nick Wolfe | Director | 1.50 |
Director
|
$0 | $0 | $0 |
| Mari Jones | 1st Vice Pres | 5.00 |
Officer
Director
|
$0 | $0 | $0 |
| Clark Lystra | Past President | 2.00 |
Officer
Director
|
$0 | $0 | $0 |
| Erica Odden | Director | 1.50 |
Director
|
$0 | $0 | $0 |
| Cristina Torres | Director | 1.50 |
Director
|
$0 | $0 | $0 |
| Michelle Ausburn | Treasurer | 3.00 |
Officer
Director
|
$0 | $0 | $0 |
| Geoffrey Thompson | Director | 1.50 |
Director
|
$0 | $0 | $0 |
| Nick Frey | President | 1.50 |
Director
|
$0 | $0 | $0 |
| Jake Martini | President | 5.00 |
Officer
Director
|
$0 | $0 | $0 |
| Ryan Kunde | Director | 1.50 |
Director
|
$0 | $0 | $0 |
| Diana DiRoma | Secretary | 2.00 |
Officer
Director
|
$0 | $0 | $0 |
| Year | Revenue | Expenses | Assets | Net Income |
|---|---|---|---|---|
| 2024 | No data | No data | No data | No data |
| 2023 | $203,395 | $226,680 | $199,764 | $-23,285 |
| 2022 | $251,502 | $289,333 | $246,514 | $-37,831 |
| 2020 | $265,047 | $213,896 | $362,408 | $51,151 |
| 2019 | $299,793 | $281,443 | $328,780 | $18,350 |
| 2018 | $330,541 | $307,441 | $287,034 | $23,100 |
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