CALIFORNIA TRAVEL AND TOURISM COMMISSION (EIN 680408095) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1997

Legal Domicile

Principal Officer

CAROLINE BETETA-WHITNEY

Phone

9164444429

Tax Period

2023-07-01 to 2024-06-30

CALIFORNIA TRAVEL AND TOURISM COMMISSION, founded in 1997, is a major nonprofit in the Community Improvement sector that reported $159.7M in total revenue in fiscal year 2023. Revenue grew 10% year-over-year, indicating healthy expansion. Expenses of $180.2M exceeded revenue, resulting in a 13% operating deficit.

Mission

KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $21,363,295

Program Service Revenue $133,960,600

Investment Income $4,342,697

Other Revenue $12,947

TOTAL REVENUE $159,679,539

Expense Breakdown

Grants Paid $12,688,411

Salaries & Benefits $16,265,668

Fundraising Expenses $0

Other Expenses $151,198,048

TOTAL EXPENSES $180,152,127

Year-over-Year Comparison

	2023	2022	Change
Revenue	$159,679,539	$145,475,467	+0.1%
Expenses	$180,152,127	$149,404,257	+0.2%
Net Income	$-20,472,588	$-3,928,790	+4.2%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$3,174,052

Total Directors

Key Employees

$1,239,448

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
DAN GORDON	CHAIR (AS OF 07/23)	1.00	Officer Director	$0	$0	$0
GENE ZANGER	CHAIR (THRU 07/23)	1.00	Officer Director	$0	$0	$0
JULIE COKER	VICE CHAIR OF MARKETING	1.00	Officer Director	$0	$0	$0
CARLA MURRAY	VICE CHAIR OF OPERATIONS	1.00	Officer Director	$0	$0	$0
KEVIN FAT	CHIEF FISCAL OFFICER/TREASURER	1.00	Officer Director	$0	$0	$0
KEVIN BASS	COMMISSIONER	1.00	Director	$0	$0	$0
SHUAIB BULHAN	COMMISSIONER	1.00	Director	$0	$0	$0
JIM BURBA	COMMISSIONER	1.00	Director	$0	$0	$0
PETER CLARKE	COMMISSIONER	1.00	Director	$0	$0	$0
RON COHEN	COMMISSIONER	1.00	Director	$0	$0	$0
JOE D'ALESSANDRO	COMMISSIONER (THRU 04/24)	1.00	Director	$0	$0	$0
MICHAEL DUNNE	COMMISSIONER	1.00	Director	$0	$0	$0
SANDRA FLETCHER	COMMISSIONER (AS OF 10/23)	1.00	Director	$0	$0	$0
ROBERT GLEASON	COMMISSIONER	1.00	Director	$0	$0	$0
DANIEL HALPERN	COMMISSIONER (AS OF 03/24)	1.00	Director	$0	$0	$0
JOHN KELLIHER	COMMISSIONER	1.00	Director	$0	$0	$0
TOM KLEIN	COMMISSIONER	1.00	Director	$0	$0	$0
REED KANDALAFT	COMMISSIONER	1.00	Director	$0	$0	$0
WILLIAM LOUGHRAN	COMMISSIONER (THRU 04/24)	1.00	Director	$0	$0	$0
TERRY MACRAE	COMMISSIONER	1.00	Director	$0	$0	$0
NOREEN MARTIN	COMMISSIONER (AS OF 04/24)	1.00	Director	$0	$0	$0
RIPTON MELHADO	COMMISSIONER	1.00	Director	$0	$0	$0
DEE DEE MYERS	COMMISSIONER	1.00	Director	$0	$0	$0
SIMA PATEL	COMMISSIONER	1.00	Director	$0	$0	$0
KEN POTROCK	COMMISSIONER	1.00	Director	$0	$0	$0
STEPHEN REVETRIA	COMMISSIONER (AS OF 04/24)	1.00	Director	$0	$0	$0
JOHN SHEPERDSON	COMMISSIONER	1.00	Director	$0	$0	$0
BOBBIE SINGH-ALLEN	COMMISSIONER	1.00	Director	$0	$0	$0
TED SELOGIE	COMMISSIONER (AS OF 10/23)	1.00	Director	$0	$0	$0
KURT STOCKS	COMMISSIONER	1.00	Director	$0	$0	$0
SCOTT STROBL	COMMISSIONER	1.00	Director	$0	$0	$0
PAUL TORMEY	COMMISSIONER (THRU 08/23)	1.00	Director	$0	$0	$0
BENJAMIN WEBSTER	COMMISSIONER	1.00	Director	$0	$0	$0
SCOTT WHITE	COMMISSIONER	1.00	Director	$0	$0	$0
CAROLINE BETETA-WHITNEY	PRESIDENT AND CEO	40.00	Officer	$1,965,360	$252,547	$2,217,907
MATTHEW SABBATINI-DILEGAME	CHIEF OPERATING OFFICER	40.00	Officer	$824,155	$131,990	$956,145
LYNN CARPENTER	VICE PRESIDENT OF MARKETING	40.00	Key Emp	$599,256	$161,166	$760,422
RYAN BECKER	VICE PRESIDENT OF COMMUNICATIONS	40.00	Key Emp	$388,386	$90,640	$479,026
LEONA REED	ASSOCIATE VP OF GLOBAL MARKETING	40.00	Highest	$366,575	$99,595	$466,170
SCOTT PLAMONDON	LEGAL COUNSEL	40.00	Highest	$343,000	$105,948	$448,948
JORDAN KERR	DIRECTOR OF FINANCE/CONTROLLER	40.00	Highest	$239,250	$38,184	$277,434
TERRY MINTON	DIRECTOR OF INFORMATION TECHNOLOGY	40.00	Highest	$222,250	$38,235	$260,485
ERIKA DIPROFIO - ASSOCIATE	VP OF GLOBAL BRAND ADVERTISING	40.00	Highest	$238,278	$38,719	$276,997

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$159,679,539	$180,152,127	$103,562,622	$-20,472,588
2023	$145,475,467	$149,404,257	$138,737,357	$-3,928,790
2022	$182,972,786	$165,363,971	$109,573,565	$17,608,815
2021	$75,852,594	$62,876,213	$86,955,324	$12,976,381
2020	$107,578,959	$82,152,055	$65,012,531	$25,426,904
2019	$124,104,804	$126,456,413	$41,486,237	$-2,351,609
2018	$116,841,496	$110,653,117	$39,295,300	$6,188,379

CALIFORNIA TRAVEL AND TOURISM COMMISSION