WATERSHED MEDIA INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2005

Legal Domicile

Principal Officer

DAN IMHOFF

Phone

7074312936

Tax Period

2019-01-01 to 2019-12-31

WATERSHED MEDIA INC, founded in 2005, is a micro nonprofit in the Environment sector that reported $16K in total revenue in fiscal year 2019. Revenue fell 74% from the prior year — a significant decline worth monitoring. Expenses of $40K exceeded revenue, resulting in a 155% operating deficit.

Mission

TO PRODUCE COMMUNICATION PROJECTS TO EDUCATE THE PUBLIC ON IMPORTANT ENVIRONMENTAL AND SOCIAL ISSUES.

Program Service Accomplishments

Program 1

Expenses: $31,781

PRODUCTION OF THE BOOK "FARMING AND THE FATE OF WILD NATURE" (PART 2) WILL BE A PRIMARY FOCUS IN 2020. IN ADDITION, WE CONTINUE TO MAINTAIN AND DEVELOP THE WATERSHED MEDIA WEBSITE WITH NUMEROUS...

PRODUCTION OF THE BOOK "FARMING AND THE FATE OF WILD NATURE" (PART 2) WILL BE A PRIMARY FOCUS IN 2020. IN ADDITION, WE CONTINUE TO MAINTAIN AND DEVELOP THE WATERSHED MEDIA WEBSITE WITH NUMEROUS EDUCATIONAL TOOLS AND A PORTFOLIO OF OUR EXISTING WORK. WE WILL ALSO CONTINUE TO CONDUCT CAMPAIGNS ON ISSUES RELATED TO CONSERVATION-BASED AGRICULTURE, ANIMAL FACTORY FARMING AND US FOOD AND FARM POLICY. THIS INCLUDES "REALITY CHECK", AN ONGOING PHOTO GLOSSARY BASED ON SUSTAINABLE FARMING TERMS AND CONCEPTS. WE WILL ALSO CONTINUE TO MANAGE INDEPENDENT WEBSITES RELATED TO PAST PROJECTS AND PARTICIPATE IN EDUCATIONAL EVENTS AROUND THE COUNTRY. FINALLY, WE WILL BE ASSISTING THE NON-PROFIT ORGANIZATION, WILD FARM ALLIANCE, WITH DESIGN AND COMMUNICATION EXPERTISE FOR THEIR "BRINGING NATURE BACK TO THE FARM" CAMPAIGN.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2019)

Revenue Breakdown

Contributions & Grants $15,000

Program Service Revenue $0

Investment Income $249

Other Revenue $555

TOTAL REVENUE $15,804

Expense Breakdown

Grants Paid $0

Salaries & Benefits $15,473

Fundraising Expenses $0

Program Expenses $31,781

Other Expenses $24,780

TOTAL EXPENSES $40,253

Year-over-Year Comparison

	2019	2018	Change
Revenue	$15,804	$60,752	-0.7%
Expenses	$40,253	$43,296	-0.1%
Net Income	$-24,449	$17,456	-2.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JON HARVEY	BOARD MEMBER	1.00	Director	$0	$0	$0
GREG HENDRICKSON	BOARD MEMBER	1.00	Director	$0	$0	$0
KAYE JONES	BOARD MEMBER	1.00	Director	$0	$0	$0
ROBERTO CARRA	VICE PRES	10.00	Officer	$0	$0	$0
DAN IMHOFF	PRESIDENT	10.00	Officer	$0	$0	$0
DIANA DONLON KARLENZIG	SECRETARY	1.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2019	$15,804	$40,253	$33,541	$-24,449
2018	$60,752	$43,296	$58,278	$17,456